Link copied to clipboard # Apollo.io vs B2B Rocket Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/b2b-rocket/export.csv) Apollo.ioB2B Rocket[+ Add Product](#) Pricing **Apollo.io** Free Trial **Free** 1 user Per Month · Free **B2B Rocket** No pricing available **Pricing Insights** from reviews Time to Implement **Apollo.io** 1 monthFaster Based on 1082 responses **B2B Rocket** 2 months Based on 40 responses Return on Investment **Apollo.io** 8 months1 month sooner Based on 983 responses **B2B Rocket** 9 months Based on 40 responses Perceived Cost **Apollo.io** $$$$$ **B2B Rocket** $$$$$ Average Discount **Apollo.io** 11% **B2B Rocket** 12%1% more **Pros & Cons** from reviews **Apollo.io** [ Ease of Use (1680) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews)[ Lead Generation (1400) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews)[ Missing Features (597) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews)[ Inaccurate Data (503) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) **B2B Rocket** [ Automation (96) ](https://www.g2.com/products/b2b-rocket/reviews?filters%5Bsentiment_snippet%5D=1190634&qs=pros-and-cons#reviews)[ Ease of Use (92) ](https://www.g2.com/products/b2b-rocket/reviews?filters%5Bsentiment_snippet%5D=1190668&qs=pros-and-cons#reviews)[ Learning Curve (38) ](https://www.g2.com/products/b2b-rocket/reviews?filters%5Bsentiment_snippet%5D=1190798&qs=pros-and-cons#reviews)[ Limited Customization (37) ](https://www.g2.com/products/b2b-rocket/reviews?filters%5Bsentiment_snippet%5D=1991948&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **B2B Rocket** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_73a606b06caf4f212d92eda37598aeff/bigsmallfocus.png "Product Avatar Image") BigSmallFocus ](https://www.g2.com/products/bigsmallfocus/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df328430332c99bec7a2ad32d7e4136f/cr-essentials.jpg "Product Avatar Image") CR Essentials ](https://www.g2.com/products/cr-essentials/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_11c438141a0dc8a2f9976cd994dd1298/cr-visual-production-manager.png "Product Avatar Image") CR Visual Production Manager™ ](https://www.g2.com/products/cr-visual-production-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2cf4544d987ff36354b70378964111dd/ghl.jpg "Product Avatar Image") GHL ](https://www.g2.com/products/ghl/reviews)[ View all ](https://www.g2.com/products/b2b-rocket/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **B2B Rocket** ![B2B Rocket screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1332967/Screenshot-650.png) **Ratings** from reviews Meets Requirements **Apollo.io** 9.1 9.17,627 **B2B Rocket** 9.1 9.1286 Ease of Use **Apollo.io** 9.0 9.07,737 **B2B Rocket** 9.4 9.4291 Ease of Setup **Apollo.io** 8.9 8.93,956 **B2B Rocket** 9.1 9.1279 Ease of Admin **Apollo.io** 9.0 9.02,580 **B2B Rocket** 8.6 8.658 Quality of Support **Apollo.io** 8.8 8.86,545 **B2B Rocket** 9.4 9.4284 Has the product been a good partner in doing business? **Apollo.io** 9.1 9.12,560 **B2B Rocket** 8.8 8.856 Product Direction (% positive) **Apollo.io** 9.3 9.37,324 **B2B Rocket** 9.7 9.7279 **Features** ratings from reviews AI Sales Assistant 8.1 835 9.2 273 Sales Intelligence 8.7 3,448 Not enough data AI Meeting Assistants 7.3 32 Not enough data AI SDRs Not enough data 9.4 18 Email Tracking 8.0 818 Not enough data Lead Capture 8.3 1,022 Not enough data Lead Mining 7.9 97 Not enough data Lead Scoring 8.5 405 Not enough data Marketing Account Intelligence 8.6 1,354 Not enough data Outbound Call Tracking 8.1 351 Not enough data Sales Coaching 8.2 68 Not enough data Sales Performance Management 8.3 261 Not enough data Visitor Identification 8.3 8 Not enough data Calendar 7.8 73 Not enough data Conversation Intelligence 7.9 128 Not enough data Buyer Intent Data Providers 8.1 273 Not enough data Email Deliverability 7.8 460 Not enough data Auto Dialer 7.2 95 Not enough data Email Verification 7.8 760 Not enough data AI Writing Assistant 8.5 250 Not enough data Sales Engagement 8.1 3,233 Not enough data Business Scheduling 8.0 117 Not enough data Account Data Management 8.0 642 Not enough data Lead Intelligence 8.8 3,708 Not enough data Lead-to-Account Matching and Routing 8.3 170 Not enough data Revenue Operations & Intelligence (RO&I) 8.2 59 Not enough data Transcription 7.9 49 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 88.1% Mid-Market(51-1000 emp.) 9.5% Enterprise(\> 1000 emp.) 2.4% Small-Business(50 or fewer emp.) 88.1% Mid-Market(51-1000 emp.) 9.5% Enterprise(\> 1000 emp.) 2.4% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![B2B Rocket](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a5f919e174cfe0f6c9cde490bac93e3c/b2b-rocket.png "B2B Rocket")](https://www.g2.com/products/b2b-rocket/reviews) B2B Rocket Marketing and Advertising 18.4% Computer Software 17.0% Accounting 8.8% Information Technology and Services 6.1% Computer & Network Security 3.1% Other 46.6% Alternatives **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) **B2B Rocket Alternatives** ![Close](https://images.g2crowd.com/uploads/product/hd_favicon/6ad2a7af22edebee61fd4bd8f4d58aaf/close.svg "Close") [ Close ](/products/close/reviews) ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly") [ Instantly ](/products/instantly/reviews) ![Reply](https://images.g2crowd.com/uploads/product/hd_favicon/edad5a172fa8078c857644f97ea8ad91/reply.svg "Reply") [ Reply ](/products/reply/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) ## Apollo.io vs B2B Rocket FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Apollo.io vs B2B Rocket? B2B Rocket stands out for higher reviewer satisfaction on support and ease of setup, while Apollo.io is noted for its all-in-one prospecting and outreach capabilities. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [B2B Rocket](https://www.g2.com/products/b2b-rocket/reviews) | | --- | --- | | 4.7/5 (9,795 reviews) | 4.8/5 (297 reviews) | | Small-Business | Small-Business | | 8.9 | 9.1 | | 8.8 | 9.4 | | All-in-one prospecting, contact intelligence, and outreach | Automation and ease of use | ### How do the pricing models of Apollo.io and B2B Rocket compare? B2B Rocket is rated higher for value, with a stronger Price/Cost satisfaction score than Apollo.io. - **Apollo.io:** Reviewers note that Apollo.io offers a wide variety of contacts and intelligence at a reasonable cost, but mention that pricing can become expensive for smaller teams as usage scales up. - **B2B Rocket:** Reviewers highlight B2B Rocket's value in automating outbound and reducing manual work, though some mention the cost can be high for solo users or small teams. - **Switching reasons:** In recent reviews, buyers cite automation and time-saving as key reasons for choosing B2B Rocket over alternatives. ### What are the best alternatives to Apollo.io and B2B Rocket? The top 3 alternatives to Apollo.io and B2B Rocket are Close, GTM Workspace - Powered by ZoomInfo, and Amplemarket. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,795 reviews) | Small-Business | Reviewers mention cost-effectiveness for lead generation, but note higher costs as usage increases. | All-in-one prospecting and outreach | | [B2B Rocket](https://www.g2.com/products/b2b-rocket/reviews) | 4.8/5 (297 reviews) | Small-Business | Reviewers highlight value in automation and time-saving, with some noting higher costs for small teams. | Automation and ease of use | | [Close](https://www.g2.com/products/close/reviews) | 4.7/5 (2,070 reviews) | Small-Business | — | CRM and sales automation | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,110 reviews) | Mid-Market | — | Comprehensive data and integrations | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Lead generation and automation | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and B2B Rocket? Buyers should prioritize data quality, automation, ease of use, integrations, and support when comparing Apollo.io and B2B Rocket. - **Data Quality:** Apollo.io is frequently cited for its large B2B database, but reviewers note inconsistent data accuracy; B2B Rocket receives 21 all-time mentions for data accuracy and 24 for accuracy. - **Automation:** B2B Rocket is mentioned for automation in 96 reviews, while Apollo.io is recognized for combining prospecting, enrichment, and outreach automation in one platform. - **Ease of Use:** B2B Rocket has 92 all-time mentions for ease of use and a higher Ease of Use score (9.4 vs. Apollo.io's 9.0). - **Integrations:** Apollo.io is cited for integrations with Outreach (1,401 all-time mentions) and Salesloft (62 mentions); B2B Rocket is noted for CRM integration in 28 reviews. - **Support:** B2B Rocket has 30 all-time mentions for customer support and a higher Quality of Support score (9.4 vs. Apollo.io's 8.8). ### What are the pros and cons of Apollo.io vs B2B Rocket? Apollo.io's headline strength is its all-in-one prospecting and outreach platform, while B2B Rocket excels in automation and ease of use. - **Apollo.io strengths:** Reviewers highlight the unified platform for prospecting, contact intelligence, and outreach, advanced search filters, and integration with major CRMs. - **Apollo.io trade-offs:** Reviewers note inconsistent data accuracy, a complex credit system, and a learning curve due to the platform's feature density. - **B2B Rocket strengths:** Automation (96 all-time mentions), ease of use (92 mentions), lead generation (90 mentions), time-saving (58 mentions), and strong customer support (30 mentions). - **B2B Rocket trade-offs:** Reviewers mention a learning curve (38 mentions), limited customization (37 mentions), and higher costs for small teams (21 mentions). ### Is Apollo.io or B2B Rocket better for small businesses? B2B Rocket is the better fit for small businesses, with higher reviewer satisfaction and a focus on automation and ease of use. - **Apollo.io:** Largest segment is Small-Business; reviewers appreciate the all-in-one platform but mention a learning curve and higher costs as usage increases. - **B2B Rocket:** Largest segment is Small-Business; reviewers consistently highlight ease of use, automation, and time-saving benefits for small teams. ### Which Sales Intelligence platform has better integrations? Apollo.io is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool support. - **Apollo.io:** Integrations with Outreach (1,401 all-time mentions) and Salesloft (62 mentions) are frequently cited by reviewers. - **B2B Rocket:** CRM integration is mentioned in 28 reviews, with reviewers noting smooth integration with existing CRM and marketing apps. ### How do Apollo.io and B2B Rocket compare on customer support? B2B Rocket leads on Quality of Support, with a 0.6-point advantage over Apollo.io (9.4 vs. 8.8). - **Apollo.io:** Reviewers describe support as generally helpful but note slow response times and limited documentation for complex issues. - **B2B Rocket:** Reviewers consistently praise customer support for being responsive, knowledgeable, and helpful during onboarding and troubleshooting. ### Which is easier to implement, Apollo.io or B2B Rocket? B2B Rocket has a slight edge in Ease of Setup, with a 0.2-point higher score than Apollo.io (9.1 vs. 8.9). - **Apollo.io:** Reviewers report that setup is straightforward for basic use but can become complex due to the platform's extensive features and credit system. - **B2B Rocket:** Reviewers highlight quick onboarding, intuitive setup, and minimal technical effort required for implementation. ### Which product has better Data? B2B Rocket is favored for Data, with more reviewer-cited mentions for data accuracy and enrichment. - **Apollo.io:** Reviewers praise the large B2B database and advanced filters but frequently note inconsistent data accuracy and the need for manual verification. - **B2B Rocket:** Data accuracy is mentioned in 21 reviews, accuracy in 24, and contact enrichment in 33, with reviewers highlighting reliable data cleanup and enrichment features.