# Apify vs SerpApi Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Apify excels in providing a comprehensive ecosystem for web scraping and automation, with many pre-built actors for popular platforms like Google Maps and Amazon. This allows users to start collecting data quickly without needing extensive coding knowledge.
- **Users say** that SerpApi offers a reliable and easy-to-use API, which is particularly beneficial for students and developers working on IT projects. The clear documentation and stability of the Google Scholar API have been highlighted as key advantages, making integration straightforward.
- **Reviewers mention** that Apify's platform is intuitive and well-organized, making it easy to set up actors and manage datasets. The built-in features like concurrency, retries, and scheduling enhance its reliability for both small and large-scale data collection tasks.
- **According to verified reviews** , SerpApi's broad range of APIs is appreciated, and once the system is set up, users find it easy to add new sources. However, the lack of recent reviews suggests that user experiences may not be as current or reflective of ongoing improvements.
- **G2 reviewers highlight** that while Apify has a strong overall satisfaction score, SerpApi boasts a perfect score for quality of support. Users have noted that SerpApi has been a great partner in their projects, indicating a high level of customer service and responsiveness.
- **Users report** that Apify's entry-level pricing is a significant advantage, as it offers a free tier, making it accessible for small businesses. In contrast, SerpApi's starting price of $75 may be a barrier for some users, especially those just starting out in data extraction.



| | Apify | SerpApi | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 473 | 28 | 
| **Largest Market Segment** | Small-Business (87.1% of reviews) | Small-Business (82.1% of reviews) | 
| **Entry Level Price** | Free | $75.00 5000 Successful searches Per Month | 

---
## Top Pros & Cons

### Apify

Pros:
- Ease of Use (184 reviews)
- Features (113 reviews)

Cons:
- Pricing Issues (88 reviews)
- Expensive (87 reviews)

### SerpApi

Pros:
- Ease of Use (6 reviews)
- Data Accuracy (5 reviews)

Cons:
- High Costs (4 reviews)
- Limited Features (3 reviews)

---
## Ratings Comparison
| Rating | Apify | SerpApi | 
|---|---|---|
  | **Meets Requirements** | 9.2 (397 reviews) | 9.4 (23 reviews) | 
  | **Ease of Use** | 8.8 (401 reviews) | 9.7 (25 reviews) | 
  | **Ease of Setup** | 8.8 (345 reviews) | 9.6 (13 reviews) | 
  | **Ease of Admin** | 9.1 (94 reviews) | 9.4 (6 reviews) | 
  | **Quality of Support** | 8.9 (341 reviews) | 9.9 (23 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (91 reviews) | 10.0 (6 reviews) | 
  | **Product Direction (% positive)** | 9.4 (374 reviews) | 9.5 (23 reviews) | 

---
## Pricing

### Apify

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: The easiest way to get started with Apify. No credit card required.

Key Features:
- $5 platform credits
- Residential proxies: $8/GB
- Datacenter proxies: 20 IPs included  then $1/IP

[Browse all 5 editions](https://www.g2.com/products/apify/pricing)

#### Free Trial

Yes

### SerpApi

#### Entry-Level Pricing

Plan: Developer Plan

Price: $75.00 5000 Successful searches Per Month

Key Features:
- HTML and JSON Outputs
- 1,000 successful searches per hour

[Browse all 3 editions](https://www.g2.com/products/serpapi-serpapi/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Apify** | N/A | N/A |
| **SerpApi** | N/A | N/A |

#### Lead Generation

| Feature | Apify | SerpApi | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Apify** | 8.8/10 | 354 |
| **SerpApi** | N/A | N/A |

#### Functionality

| Feature | Apify | SerpApi | 
|---|---|---|
| **Diverse Extraction Points** | 9.1 (322 reviews) | Not enough data | 
| **Data Structuring** | 9.1 (275 reviews) | Not enough data | 
| **Consolidation** | 8.9 (246 reviews) | Not enough data | 
| **Data Cleaning** | 8.4 (244 reviews) | Not enough data | 
| **Cloud Extraction** | 8.6 (246 reviews) | Not enough data | 
| **Visualization** | 8.1 (226 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Apify | SerpApi | 
|---|---|---|
| **Diverse Extraction Points** | 9.1 (322 reviews) | Not enough data | 

### Robotic Process Automation (RPA)

| Product | Score | Reviews |
|---|---|---|
| **Apify** | 8.8/10 | 49 |
| **SerpApi** | N/A | N/A |

#### Automation Building

| Feature | Apify | SerpApi | 
|---|---|---|
| **Visual Editor** | 8.6 (37 reviews) | Not enough data | 
| **Workflow Recording** | 8.3 (36 reviews) | Not enough data | 
| **Pre-Built Templates** | 8.8 (40 reviews) | Not enough data | 
| **Custom Automation** | 9.5 (38 reviews) | Not enough data | 
| **Collaboration** | 8.6 (36 reviews) | Not enough data | 
| **Ease of Bot Creation** | 8.7 (39 reviews) | Not enough data | 

#### Bot Management & Execution

| Feature | Apify | SerpApi | 
|---|---|---|
| **Bot Scheduling** | 8.7 (40 reviews) | Not enough data | 
| **Attended Automation** | 8.7 (36 reviews) | Not enough data | 
| **Unattended Automation** | 8.8 (36 reviews) | Not enough data | 
| **Bot Performance Analytics** | 8.1 (36 reviews) | Not enough data | 
| **Data and Product Security** | 8.9 (35 reviews) | Not enough data | 
| **Scalability** | 9.4 (39 reviews) | Not enough data | 

#### Intelligent Automation

| Feature | Apify | SerpApi | 
|---|---|---|
| **OCR** | 8.7 (33 reviews) | Not enough data | 
| **Machine Learning** | 8.0 (31 reviews) | Not enough data | 
| **NLP** | 8.3 (30 reviews) | Not enough data | 

#### Agentic AI - Robotic Process Automation (RPA)

| Feature | Apify | SerpApi | 
|---|---|---|
| **Autonomous Task Execution** | 9.5 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 8.6 (11 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### API Development

| Product | Score | Reviews |
|---|---|---|
| **Apify** | N/A | N/A |
| **SerpApi** | N/A | N/A |

#### Development

| Feature | Apify | SerpApi | 
|---|---|---|
| **API Testing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Orchestration** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Apify | SerpApi | 
|---|---|---|
| **Design Management** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Visibility** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Apify** | 8.9/10 | 10 |
| **SerpApi** | N/A | N/A |

#### Data collection

| Feature | Apify | SerpApi | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Data Sources** | 9.0 (5 reviews) | Not enough data | 
| **Custom Research Sources** | 9.7 (6 reviews) | Not enough data | 
| **Lead Enrichment** | 8.7 (5 reviews) | Not enough data | 
| **Advanced Data Collection** | 9.0 (5 reviews) | Not enough data | 

#### Segment Trending

| Feature | Apify | SerpApi | 
|---|---|---|
| **Web** | 8.7 (5 reviews) | Not enough data | 
| **Social** | Not enough data | Not enough data | 
| **Benchmarks** | Not enough data | Not enough data | 
| **Finance ** | Not enough data | Not enough data | 

#### Analysis

| Feature | Apify | SerpApi | 
|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Integrations** | 8.6 (6 reviews) | Not enough data | 

#### Platform

| Feature | Apify | SerpApi | 
|---|---|---|
| **Search** | 9.7 (5 reviews) | Not enough data | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 
| **Mobile User Support** | Feature Not Available | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Apify | SerpApi | 
|---|---|---|
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Proxy Networks

| Product | Score | Reviews |
|---|---|---|
| **Apify** | 9.0/10 | 22 |
| **SerpApi** | N/A | N/A |

#### Proxies

| Feature | Apify | SerpApi | 
|---|---|---|
| **Datacenter Proxies** | 9.0 (17 reviews) | Not enough data | 
| **Static Proxies** | 9.1 (17 reviews) | Not enough data | 
| **Mobile Proxies** | 8.2 (15 reviews) | Not enough data | 

#### Functionality

| Feature | Apify | SerpApi | 
|---|---|---|
| **Proxy Rotation** | 8.9 (16 reviews) | Not enough data | 
| **Server Locations** | 9.2 (17 reviews) | Not enough data | 
| **Traffic Limits** | 9.1 (18 reviews) | Not enough data | 
| **Data Collection** | 9.6 (19 reviews) | Not enough data | 

#### Administration

| Feature | Apify | SerpApi | 
|---|---|---|
| **Proxy Management** | 9.4 (18 reviews) | Not enough data | 
| **Proxy Routing** | 8.9 (19 reviews) | Not enough data | 
| **Dashboards & Reporting** | 8.7 (19 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Apify** | 8.5/10 | 49 |
| **SerpApi** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Apify | SerpApi | 
|---|---|---|
| **Cross-system Integration** | 8.9 (49 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (48 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Apify (6):** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Proxy Network Software](https://www.g2.com/categories/proxy-networks), [API Marketplaces](https://www.g2.com/categories/api-marketplace), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [API Development Tools](https://www.g2.com/categories/api-development)



---
## Reviewer Demographics

### By Company Size

| Segment | Apify | SerpApi | 
|---|---|---|
| **Small-Business** | 87.1% | 82.1% | 
| **Mid-Market** | 9.7% | 7.1% | 
| **Enterprise** | 3.2% | 10.7% | 

### By Industry

#### Apify

- **Computer Software:** 22.4%
- **Information Technology and Services:** 16.6%
- **Marketing and Advertising:** 14.9%
- **Consulting:** 4.2%
- **Market Research:** 2.6%
- **Higher Education:** 2.1%
- **Leisure, Travel & Tourism:** 1.6%
- **Automotive:** 1.4%
- **Broadcast Media:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 31.5%

#### SerpApi

- **Computer Software:** 39.3%
- **Marketing and Advertising:** 7.1%
- **Internet:** 7.1%
- **Information Technology and Services:** 7.1%
- **Hospital & Health Care:** 7.1%
- **Consulting:** 3.6%
- **Retail:** 3.6%
- **Program Development:** 3.6%
- **Leisure, Travel & Tourism:** 3.6%
- **Information Services:** 3.6%
- **Other:** 14.3%

---
## Alternatives

### Alternatives to Apify

- [Bright Data](https://www.g2.com/products/bright-data/reviews) — 4.7/5 stars (324 reviews)
- [Oxylabs](https://www.g2.com/products/oxylabs/reviews) — 4.5/5 stars (421 reviews)
- [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) — 4.6/5 stars (571 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9645 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [NetNut.io](https://www.g2.com/products/netnut-io/reviews) — 4.9/5 stars (383 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7568 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9091 reviews)
- [IPRoyal](https://www.g2.com/products/iproyal/reviews) — 4.7/5 stars (635 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)

### Alternatives to SerpApi

- [Oxylabs](https://www.g2.com/products/oxylabs/reviews) — 4.5/5 stars (421 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) — 4.6/5 stars (571 reviews)
- [NetNut.io](https://www.g2.com/products/netnut-io/reviews) — 4.9/5 stars (383 reviews)
- [Bright Data](https://www.g2.com/products/bright-data/reviews) — 4.7/5 stars (324 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)
- [Coefficient](https://www.g2.com/products/coefficient/reviews) — 4.7/5 stars (184 reviews)

---
## Top Discussions

### Apify

- Title: [Is Apify SDK free?](https://www.g2.com/discussions/is-apify-sdk-free) — 4 comments
  > **Top comment:** "No it is not free. If you want to use their services you have to pay $5 "
- Title: [What do you recommend for developers considering Apify for web scraping?](https://www.g2.com/discussions/what-do-you-recommend-for-developers-considering-apify-for-web-scraping) — 2 comments
  > **Top comment:** "I recommend using it together with n8n (especially if you are not strong at coding).
A YouTuber called Jono Catliff has a video on adding any Apify agent to..."
- Title: [Is web scraping legal?](https://www.g2.com/discussions/apify-is-web-scraping-legal) — 2 comments
  > **Top comment:** "Ask Google, Bing and DuckDuckGo.  They have made quite a business out of scraping and cataloging the web.  Is what you intend to do with what you scrape..."
- Title: [How do I automatically extract data from a website?](https://www.g2.com/discussions/how-do-i-automatically-extract-data-from-a-website) — 1 comment
  > **Top comment:** "Hi there, easiest way to automatically extract data from a website is by using one of 1,500+ ready-made scrapers on Apify Store: https://apify.com/store You..."
- Title: [Is ParseHub safe?](https://www.g2.com/discussions/is-parsehub-safe) — 1 comment
  > **Top comment:** "Parsehub is a different platform than Apify. As far as I know it's safe and has a good reputation."

### SerpApi

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/apify-vs-serpapi-serpapi)