# Apartments.com vs Zillow Comparison

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## Frequently Asked Questions

### What is the difference between Zillow vs Apartments.com?

Zillow and Apartments.com are both leading MLS platforms with identical G2 ratings, but Zillow has a much larger review base and is more frequently cited for ease of use and setup, while Apartments.com is noted for its broad reach and integration with property management tools.

| [Zillow](https://www.g2.com/products/zillow/reviews) | [Apartments.com](https://www.g2.com/products/apartments-com/reviews) |
| --- | --- |
| 4.1/5 (307 reviews) | 4.1/5 (32 reviews) |
| Small-Business | Mid-Market |
| 7.8 | 8.8 |
| 7.8 | 8.0 |
| Ease of use, comprehensive filters, strong lead generation | Largest reach, integration with property management software, 3D touring options |



### How do the pricing models of Zillow and Apartments.com compare?

Zillow and Apartments.com are rated at parity for value, with no significant difference in reviewer satisfaction on price or cost.

- **Zillow:** Reviewers note that staying at the top of search results is costly, but appreciate the quality of leads and exposure for listings.
- **Apartments.com:** Reviewers consistently mention that Apartments.com is the most expensive internet listing service, but value its large reach and marketing impact.
- **Switching reasons:** In recent reviews, some users cite cost as a reason for considering alternatives, especially when higher exposure packages are required.



### What are the best alternatives to Zillow and Apartments.com?

Realtor.com, LoopNet, and Trulia are the top three G2-ranked alternatives to Zillow and Apartments.com.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zillow](https://www.g2.com/products/zillow/reviews) | 4.1/5 (307) | Small-Business | Staying at the top of search results is costly | Ease of use, comprehensive filters, strong lead generation |
| [Apartments.com](https://www.g2.com/products/apartments-com/reviews) | 4.1/5 (32) | Mid-Market | Most expensive ILS, but largest reach | Largest reach, integration with property management software, 3D touring options |
| [Realtor.com](https://www.g2.com/products/realtor-com/reviews) | 3.5/5 (92) | Small-Business | — | — |
| [LoopNet](https://www.g2.com/products/loopnet/reviews) | 3.3/5 (81) | Small-Business | — | — |
| [Trulia](https://www.g2.com/products/trulia/reviews) | 3.2/5 (73) | Small-Business | — | — |



### Which Multiple Listing Service (MLS) features should I prioritize when comparing Zillow and Apartments.com?

Buyers comparing Zillow and Apartments.com should prioritize ease of use, integration with property management software, lead generation quality, listing exposure, and filtering/search capabilities.

- **Ease of use:** Zillow scores 8.8, Apartments.com 8.3.
- **Integration with property management software:** Apartments.com is frequently cited for integration with Yardi and other property management tools; Zillow is noted for integrating with other MLS platforms and AppFolio.
- **Lead generation quality:** Zillow is praised for strong lead generation and follow-up tools; Apartments.com is valued for generating qualified leads and broad marketing reach.
- **Listing exposure:** Apartments.com is recognized for the largest reach among ILS platforms; Zillow is noted for high consumer traffic and visibility.
- **Filtering/search capabilities:** Zillow is highlighted for comprehensive filters and map-based search features; Apartments.com is cited for custom map drawing and criteria limitations.



### What are the pros and cons of Zillow vs Apartments.com?

Zillow's headline strength is ease of use and comprehensive filtering, while Apartments.com stands out for its broad reach and integration with property management software.

- **Zillow strengths:** Reviewers highlight ease of use, comprehensive filters, strong lead generation, and high consumer traffic.
- **Zillow trade-offs:** Some reviewers mention costly premium placement, occasional inaccurate or outdated listings, and variable lead quality.
- **Apartments.com strengths:** Reviewers cite the largest reach among ILS platforms, integration with property management software, and 3D touring options.
- **Apartments.com trade-offs:** Reviewers note higher pricing compared to competitors, challenges updating listings from feeds, and occasional inconsistencies in lead quality.



### Is Zillow or Apartments.com better for small businesses?

Zillow is a better fit for small businesses, as it is most frequently reviewed by small-business users and is praised for ease of use and lead generation.

- **Zillow:** Largest segment is Small-Business; reviewers highlight ease of use, strong filters, and effective lead generation for small agencies and independent agents.
- **Apartments.com:** Largest segment is Mid-Market; reviewers value its reach and integrations, but note higher costs and less focus on small-business needs.



### Which Multiple Listing Service (MLS) platform has better integrations?

Reviewers cite parity between Zillow and Apartments.com for integrations, with both platforms supporting connections to property management tools.

- **Zillow:** Recent reviews mention integration with AppFolio and other MLS platforms.
- **Apartments.com:** Reviewers highlight integration with Yardi and compatibility with most property management software.



### How do Zillow and Apartments.com compare on customer support?

Zillow and Apartments.com are rated at parity for Quality of Support, with scores of 7.8 and 8.0 respectively, which is below the materiality threshold for a clear winner.

- **Zillow:** Reviewers describe support as generally responsive and helpful, though a minority report slow responses or unresolved issues with premium services.
- **Apartments.com:** Reviewers frequently praise dedicated reps and helpful support, but some mention challenges with billing or listing updates.



### Which is easier to implement, Zillow or Apartments.com?

Apartments.com has a higher Ease of Setup score (8.8 vs 7.8), indicating reviewers find it easier to implement than Zillow.

- **Zillow:** Reviewers describe setup as straightforward and user-friendly, with most citing quick onboarding and easy navigation.
- **Apartments.com:** Reviewers consistently report very easy setup, with several noting fast implementation and simple integration with property management systems.



| | Apartments.com | Zillow | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 32 | 306 | 


---
## Ratings Comparison
| Rating | Apartments.com | Zillow | 
|---|---|---|
  | **Meets Requirements** | 8.3 (24 reviews) | 8.2 (268 reviews) | 
  | **Ease of Use** | 8.3 (24 reviews) | 8.8 (277 reviews) | 
  | **Ease of Setup** | 8.8 (10 reviews) | 7.8 (44 reviews) | 
  | **Ease of Admin** | 8.5 (10 reviews) | 8.2 (35 reviews) | 
  | **Quality of Support** | 8.0 (23 reviews) | 7.8 (204 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (10 reviews) | 7.5 (35 reviews) | 
  | **Product Direction (% positive)** | 8.4 (22 reviews) | 7.1 (272 reviews) | 

---
## Pricing

### Apartments.com

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zillow

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Multiple Listing Service (MLS)

| Product | Score | Reviews |
|---|---|---|
| **Apartments.com** | 7.7/10 | 21 |
| **Zillow** | 7.8/10 | 246 |

#### Listing Service Features

| Feature | Apartments.com | Zillow | 
|---|---|---|
| **Premium Listings & Profiles** | Not enough data | 8.0 (99 reviews) | 
| **MLS Integration** | Not enough data | 8.2 (98 reviews) | 
| **Listing Management Portal** | Not enough data | 8.0 (97 reviews) | 
| **CMA Tools** | Not enough data | 7.6 (97 reviews) | 
| **Website Integration / Widgets** | Not enough data | 7.9 (98 reviews) | 
| **CRM Integration** | Not enough data | 7.8 (96 reviews) | 
| **Listing Syndication** | Not enough data | 8.1 (97 reviews) | 
| **Agent Profiles** | Not enough data | 8.1 (98 reviews) | 
| **Mortgage Calculators** | Not enough data | 7.9 (97 reviews) | 
| **Advertising & Marketing Tools** | Not enough data | 8.0 (98 reviews) | 

#### Listing Service Features

| Feature | Apartments.com | Zillow | 
|---|---|---|
| **Listing Syndication** | 8.1 (17 reviews) | 8.2 (201 reviews) | 
| **Listing Management Portal** | 8.0 (16 reviews) | 8.0 (201 reviews) | 
| **Agent Profiles** | 7.5 (12 reviews) | 7.8 (208 reviews) | 
| **Premium Listings & Profiles** | 7.8 (13 reviews) | 7.8 (191 reviews) | 
| **Website Integration / Widgets** | 7.6 (14 reviews) | 7.8 (190 reviews) | 
| **CMA Tools** | 7.7 (10 reviews) | 7.1 (165 reviews) | 
| **Mortgage Calculators** | 7.1 (8 reviews) | 7.5 (190 reviews) | 
| **CRM Integration** | 7.5 (10 reviews) | 7.2 (164 reviews) | 
| **MLS Integration** | 7.9 (12 reviews) | 7.6 (185 reviews) | 
| **Advertising & Marketing Tools** | 8.1 (14 reviews) | 8.2 (200 reviews) | 

---
## Categories
**Shared Categories (1):** [Multiple Listing Service (MLS) Software](https://www.g2.com/categories/multiple-listing-service-mls)




---
## Reviewer Demographics

### By Company Size

| Segment | Apartments.com | Zillow | 
|---|---|---|
| **Small-Business** | 31.3% | 66.1% | 
| **Mid-Market** | 56.3% | 24.7% | 
| **Enterprise** | 12.5% | 9.2% | 

### By Industry

#### Apartments.com

- **Real Estate:** 62.5%
- **Commercial Real Estate:** 18.8%
- **Marketing and Advertising:** 3.1%
- **Financial Services:** 3.1%
- **Consumer Services:** 3.1%
- **Construction:** 3.1%
- **Computer Software:** 3.1%
- **Capital Markets:** 3.1%

#### Zillow

- **Real Estate:** 55.1%
- **Marketing and Advertising:** 4.7%
- **Commercial Real Estate:** 4.1%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 3.0%
- **Consumer Services:** 2.7%
- **Financial Services:** 2.0%
- **Automotive:** 1.4%
- **Insurance:** 1.4%
- **Human Resources:** 1.0%
- **Other:** 21.6%

---
## Alternatives

### Alternatives to Apartments.com

- [Trulia](https://www.g2.com/products/trulia/reviews) — 3.2/5 stars (73 reviews)
- [Realtor.com](https://www.g2.com/products/realtor-com/reviews) — 3.5/5 stars (92 reviews)
- [Zumper](https://www.g2.com/products/zumper/reviews) — 4.2/5 stars (36 reviews)
- [Rentler.com](https://www.g2.com/products/rentler-com/reviews) — 4.6/5 stars (152 reviews)
- [Crexi](https://www.g2.com/products/crexi/reviews) — 4.6/5 stars (142 reviews)
- [Rechat](https://www.g2.com/products/rechat/reviews) — 4.7/5 stars (99 reviews)
- [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) — 3.8/5 stars (89 reviews)
- [Reliance Network](https://www.g2.com/products/reliance-network/reviews) — 4.9/5 stars (34 reviews)
- [Back At You](https://www.g2.com/products/back-at-you/reviews) — 4.6/5 stars (29 reviews)
- [Rentberry](https://www.g2.com/products/rentberry/reviews) — 5.0/5 stars (25 reviews)

### Alternatives to Zillow

- [Realtor.com](https://www.g2.com/products/realtor-com/reviews) — 3.5/5 stars (92 reviews)
- [LoopNet](https://www.g2.com/products/loopnet/reviews) — 3.3/5 stars (81 reviews)
- [Zumper](https://www.g2.com/products/zumper/reviews) — 4.2/5 stars (36 reviews)
- [Crexi](https://www.g2.com/products/crexi/reviews) — 4.6/5 stars (142 reviews)
- [Rightmove](https://www.g2.com/products/rightmove/reviews) — 4.4/5 stars (12 reviews)
- [Rentler.com](https://www.g2.com/products/rentler-com/reviews) — 4.6/5 stars (152 reviews)
- [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) — 3.8/5 stars (89 reviews)
- [Rechat](https://www.g2.com/products/rechat/reviews) — 4.7/5 stars (99 reviews)
- [Rentberry](https://www.g2.com/products/rentberry/reviews) — 5.0/5 stars (25 reviews)
- [Showcase IDX](https://www.g2.com/products/showcase-idx/reviews) — 4.9/5 stars (12 reviews)

---
## Top Discussions

### Apartments.com

- Title: [Can you trust apartments com?](https://www.g2.com/discussions/can-you-trust-apartments-com) — 1 comment
  > **Top comment:** "100 percent
"
- Title: [Does it cost money to post on apartments com?](https://www.g2.com/discussions/does-it-cost-money-to-post-on-apartments-com) — 1 comment
  > **Top comment:** "NO. I use the free subscription"

### Zillow

- Title: [What is Zillow used for?](https://www.g2.com/discussions/what-is-zillow-used-for) — 1 comment
  > **Top comment:** "To find your next dream home, apartment, condo, or townhome!
Or to list your own home for sale/rent!"
- Title: [Does Amazon own Zillow?](https://www.g2.com/discussions/does-amazon-own-zillow) — 1 comment
  > **Top comment:** "No"
- Title: [Does Zillow give good offers?](https://www.g2.com/discussions/does-zillow-give-good-offers) — 1 comment
  > **Top comment:** "yes"
- Title: [How do you compare Trulia to Zillow? Which one of these platformas are headed in the right direction](https://www.g2.com/discussions/14759-how-do-you-compare-trulia-to-zillow-which-one-of-these-platformas-are-headed-in-the-right-direction) — 1 comment, 2 upvotes
  > **Top comment:** "That is a really good question and I am glad you asked it because it doesn't have a simple answer, actually. The first thing to know, just in case you didn't..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/apartments-com-vs-zillow)