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Compare AMZ.One, Google Tag Manager, Mixpanel, and Optimizely

Pricing

 
Basic
$20
per month
Enterprise
Contact Vendor
 
Standard
$40
per month
 
Advanced
$90
per month
 
Professional
$180
per month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial Unavailable
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Mixpanel
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
8.2
8.6
Ease of Use
Ease of Use
9.1
7.7
7.7
8.5
Ease of Setup
Ease of SetupNot enough data available
7.8
7.0
8.7
Ease of Admin
Ease of AdminNot enough data available
8.2
7.6
8.4
Quality of Support
Quality of Support
9.6
6.7
7.8
8.0
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.1
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
6.8
7.6
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Mixpanel
8.2
Optimizely
8.6
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Mixpanel
7.7
Optimizely
8.5
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.0
Optimizely
8.7
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.6
Optimizely
8.4
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Mixpanel
7.8
Optimizely
8.0
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
8.1
Optimizely
8.1
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Mixpanel
6.8
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.7%
64.4%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.9%
31.0%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.4%
4.6%
25.8%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Internet
21.4%
Marketing and Advertising
38.1%
Computer Software
25.7%
Internet
18.1%
 
Cosmetics
21.4%
Internet
9.7%
Internet
18.7%
Marketing and Advertising
14.7%
 
Public Safety
14.3%
Computer Software
7.3%
Information Technology and Services
14.3%
Computer Software
13.8%
 
Telecommunications
7.1%
Information Technology and Services
7.1%
Marketing and Advertising
7.0%
Information Technology and Services
6.9%
 
Retail
7.1%
Retail
2.4%
Financial Services
7.0%
Financial Services
5.2%
 
Other
28.6%
Other
35.4%
Other
27.3%
Other
41.4%
AMZ.One
Internet
21.4%
Cosmetics
21.4%
Public Safety
14.3%
Telecommunications
7.1%
Retail
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

Amazon simplified. Extremely easy to set up and navigate. Cost is qell worth this amazing service.

G2 User

Google Tag Manager could be much more user friendly with some more guidance from Google, but is vital to monitoring website performance.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Media Production

The keyword research tool is a little bit clunky. There is some duplication and it could be a little bit more intuitive.

Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
AMZ.One
Most Helpful Favorable Review
G2 User

Amazon simplified. Extremely easy to set up and navigate. Cost is qell worth this amazing service.

Most Helpful Critical Review
G2 User in Media Production

The keyword research tool is a little bit clunky. There is some duplication and it could be a little bit more intuitive.

Google Tag Manager
Most Helpful Favorable Review
G2 User

Google Tag Manager could be much more user friendly with some more guidance from Google, but is vital to monitoring website performance.

Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
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Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
AMZ.One
No videos provided
Google Tag Manager
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Optimizely
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
AMZ.One
No downloads provided
Google Tag Manager
No downloads provided
Optimizely
No downloads provided
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