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Compare AMZ.One, Google Tag Manager, Mixpanel, and Heap

Pricing

 
Basic
$20
per month
Free
$0
per month
 
Standard
$40
per month
Enterprise
Custom
 
Advanced
$90
per month
 
Professional
$180
per month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Mixpanel
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
8.2
8.3
Ease of Use
Ease of Use
9.1
7.7
7.7
8.0
Ease of Setup
Ease of SetupNot enough data available
7.8
7.1
9.0
Ease of Admin
Ease of AdminNot enough data available
8.2
7.5
8.3
Quality of Support
Quality of Support
9.6
6.7
7.8
8.3
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.2
8.4
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
6.7
8.8
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Mixpanel
8.2
Heap
8.3
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Mixpanel
7.7
Heap
8.0
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.1
Heap
9.0
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.5
Heap
8.3
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Mixpanel
7.8
Heap
8.3
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
8.2
Heap
8.4
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Mixpanel
6.7
Heap
8.8

Features

Metrics
Sessions - Digital Analytics
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.6
Heap
8.6
Engagement
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.5
Heap
8.1
Entry and Exit Pages
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.8
Heap
7.9
Standard Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.1
Mixpanel
8.6
Heap
9.1
Custom Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Mixpanel
8.6
Heap
8.6
Retention
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
7.9
Heap
7.7
Return
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
8.0
Heap
7.8
Conversions
AMZ.One
Not enough data available
Google Tag Manager
9.1
Mixpanel
8.4
Heap
8.2
Funnels
AMZ.One
Not enough data available
Google Tag Manager
8.5
Mixpanel
8.8
Heap
8.5
Reporting
Real-Time Reporting
AMZ.One
Not enough data available
Google Tag Manager
9.5
Mixpanel
8.4
Heap
8.5
Trending
AMZ.One
Not enough data available
Google Tag Manager
8.4
Mixpanel
8.1
Heap
7.5
Retroactive Reporting
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.8
Heap
8.8
Segmentation
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.4
Heap
7.9
Mobile Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
7.8
Heap
8.0
Unification Across Devices
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.4
Heap
8.3
Custom Reports and Dashboards
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
7.5
Heap
7.8
Other
User Data
AMZ.One
Not enough data available
Google Tag Manager
8.4
Mixpanel
8.3
Heap
8.1
Site Search Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.5
Mixpanel
7.5
Heap
7.3
Load Time Monitoring
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.2
Heap
7.5
Campaign Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
7.8
Heap
8.0
E-Commerce
AMZ.One
Not enough data available
Google Tag Manager
8.7
Mixpanel
7.2
Heap
7.5
Promotional Messages
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
7.4
Heap
Not enough data available
Administration Alerts
AMZ.One
Not enough data available
Google Tag Manager
8.1
Mixpanel
7.6
Heap
Not enough data available
Administration
Performance and Reliability
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.2
Heap
8.1
User, Role, and Access Management
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.0
Heap
8.1
API / Integrations
AMZ.One
Not enough data available
Google Tag Manager
8.7
Mixpanel
7.9
Heap
8.0
QA Testing
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.7
Heap
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.7%
64.2%
56.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.9%
31.2%
34.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.4%
4.7%
8.7%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%

Reviewers' Industry

 
Internet
21.4%
Marketing and Advertising
38.1%
Computer Software
25.8%
Internet
24.5%
 
Cosmetics
21.4%
Internet
9.7%
Internet
18.7%
Computer Software
14.4%
 
Public Safety
14.3%
Computer Software
7.3%
Information Technology and Services
14.4%
Information Technology and Services
13.7%
 
Telecommunications
7.1%
Information Technology and Services
7.1%
Marketing and Advertising
7.0%
Marketing and Advertising
12.9%
 
Retail
7.1%
Retail
2.4%
Financial Services
7.0%
Insurance
2.2%
 
Other
28.6%
Other
35.4%
Other
27.1%
Other
32.4%
AMZ.One
Internet
21.4%
Cosmetics
21.4%
Public Safety
14.3%
Telecommunications
7.1%
Retail
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

The keyword ranking tool is very useful but I also love their sales tracking tool which I use to track my daily products sales and my competitors sales since Amazon's built in tool isn't very good.

G2 User in Internet

Fairly easy to use & easy to find solutions

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

G2 User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
Most Helpful Critical Review
Richard B.
User in Cosmetics

It's a shame the bestsellers tool doesn't work for UK yet. At the time of writing it is still in beta so hopefully they will sort this.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

 
AMZ.One
Most Helpful Favorable Review
G2 User

The keyword ranking tool is very useful but I also love their sales tracking tool which I use to track my daily products sales and my competitors sales since Amazon's built in tool isn't very good.

Most Helpful Critical Review
Richard B.
User in Cosmetics

It's a shame the bestsellers tool doesn't work for UK yet. At the time of writing it is still in beta so hopefully they will sort this.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Heap
Most Helpful Favorable Review
G2 User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Screenshots

 
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Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
AMZ.One
No videos provided
Google Tag Manager
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Heap
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
AMZ.One
No downloads provided
Google Tag Manager
No downloads provided
Heap
No downloads provided
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