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Compare AMZ.One, Google Tag Manager, Mixpanel, and Adobe Analytics

Pricing

 
Basic
$20
per month
 
Standard
$40
per month
 
Advanced
$90
per month
 
Professional
$180
per month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial Unavailable
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Mixpanel
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
8.2
8.4
Ease of Use
Ease of Use
9.1
7.7
7.7
7.0
Ease of Setup
Ease of SetupNot enough data available
7.8
7.0
6.4
Ease of Admin
Ease of AdminNot enough data available
8.2
7.6
7.2
Quality of Support
Quality of Support
9.6
6.7
7.8
7.5
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.1
7.6
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
6.8
6.9
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Mixpanel
8.2
Adobe Analytics
8.4
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Mixpanel
7.7
Adobe Analytics
7.0
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.0
Adobe Analytics
6.4
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.6
Adobe Analytics
7.2
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Mixpanel
7.8
Adobe Analytics
7.5
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
8.1
Adobe Analytics
7.6
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Mixpanel
6.8
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.6
Adobe Analytics
8.5
Engagement
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.5
Adobe Analytics
8.3
Entry and Exit Pages
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.8
Adobe Analytics
8.4
Standard Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.1
Mixpanel
8.6
Adobe Analytics
8.3
Custom Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Mixpanel
8.6
Adobe Analytics
8.4
Retention
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
7.9
Adobe Analytics
7.9
Return
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
8.0
Adobe Analytics
7.9
Conversions
AMZ.One
Not enough data available
Google Tag Manager
9.1
Mixpanel
8.4
Adobe Analytics
8.4
Funnels
AMZ.One
Not enough data available
Google Tag Manager
8.5
Mixpanel
8.8
Adobe Analytics
8.1
Reporting
Real-Time Reporting
AMZ.One
Not enough data available
Google Tag Manager
9.5
Mixpanel
8.4
Adobe Analytics
8.1
Trending
AMZ.One
Not enough data available
Google Tag Manager
8.4
Mixpanel
8.1
Adobe Analytics
8.2
Retroactive Reporting
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.8
Adobe Analytics
8.0
Segmentation
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.4
Adobe Analytics
8.3
Mobile Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
7.8
Adobe Analytics
7.9
Unification Across Devices
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.4
Adobe Analytics
7.7
Custom Reports and Dashboards
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
7.5
Adobe Analytics
8.3
Other
User Data
AMZ.One
Not enough data available
Google Tag Manager
8.4
Mixpanel
8.3
Adobe Analytics
8.3
Site Search Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.5
Mixpanel
7.5
Adobe Analytics
8.2
Load Time Monitoring
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.2
Adobe Analytics
7.8
Campaign Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
7.8
Adobe Analytics
8.4
E-Commerce
AMZ.One
Not enough data available
Google Tag Manager
8.7
Mixpanel
7.2
Adobe Analytics
8.3
Promotional Messages
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
7.4
Adobe Analytics
7.9
Administration Alerts
AMZ.One
Not enough data available
Google Tag Manager
8.1
Mixpanel
7.6
Adobe Analytics
8.0
Administration
Performance and Reliability
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.2
Adobe Analytics
8.2
User, Role, and Access Management
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.0
Adobe Analytics
8.3
API / Integrations
AMZ.One
Not enough data available
Google Tag Manager
8.7
Mixpanel
7.9
Adobe Analytics
7.8
QA Testing
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.7
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.7%
64.4%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.9%
31.0%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.4%
4.6%
45.5%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Internet
21.4%
Marketing and Advertising
38.1%
Computer Software
25.7%
Marketing and Advertising
14.6%
 
Cosmetics
21.4%
Internet
9.7%
Internet
18.7%
Retail
6.0%
 
Public Safety
14.3%
Computer Software
7.3%
Information Technology and Services
14.3%
Financial Services
5.2%
 
Telecommunications
7.1%
Information Technology and Services
7.1%
Marketing and Advertising
7.0%
Information Technology and Services
5.1%
 
Retail
7.1%
Retail
2.4%
Financial Services
7.0%
Internet
4.0%
 
Other
28.6%
Other
35.4%
Other
27.3%
Other
65.1%
AMZ.One
Internet
21.4%
Cosmetics
21.4%
Public Safety
14.3%
Telecommunications
7.1%
Retail
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Public Safety

It allows for many different ways to optimize your sales on Amazon

G2 User in Marketing and Advertising

I love being able to see exactly what links are bringing revenue into our company.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

II honestly don't have any negative feedback.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
AMZ.One
Most Helpful Favorable Review
G2 User in Public Safety

It allows for many different ways to optimize your sales on Amazon

Most Helpful Critical Review
G2 User

II honestly don't have any negative feedback.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Marketing and Advertising

I love being able to see exactly what links are bringing revenue into our company.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Screenshots

 
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Google Tag Manager

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

AMZ.One
No videos provided
Google Tag Manager
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

AMZ.One
No downloads provided
Google Tag Manager
No downloads provided
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