Compare AMZ.One, Google Tag Manager, and Mixpanel

Pricing

 
Basic
$20
per month
 
Standard
$40
per month
 
Advanced
$90
per month
 
Professional
$180
per month
 
Free Trial
Free Trial Unavailable
Free Trial
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
8.2
Ease of Use
Ease of Use
9.1
7.7
7.7
Ease of Setup
Ease of SetupNot enough data available
7.8
7.0
Ease of Admin
Ease of AdminNot enough data available
8.2
7.6
Quality of Support
Quality of Support
9.6
6.7
7.8
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
6.8
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Mixpanel
8.2
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Mixpanel
7.7
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.0
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.6
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Mixpanel
7.8
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
8.1
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.6
Engagement
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.5
Entry and Exit Pages
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.8
Standard Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.6
Custom Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Mixpanel
8.6
Retention
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
7.9
Return
AMZ.One
Not enough data available
Google Tag Manager
8.1
Mixpanel
8.0
Conversions
AMZ.One
Not enough data available
Google Tag Manager
9.1
Mixpanel
8.4
Funnels
AMZ.One
Not enough data available
Google Tag Manager
8.5
Mixpanel
8.8
Reporting
Real-Time Reporting
AMZ.One
Not enough data available
Google Tag Manager
9.5
Mixpanel
8.4
Trending
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
8.1
Retroactive Reporting
AMZ.One
Not enough data available
Google Tag Manager
7.8
Mixpanel
7.8
Segmentation
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
8.4
Mobile Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.8
Mixpanel
7.8
Unification Across Devices
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.4
Custom Reports and Dashboards
AMZ.One
Not enough data available
Google Tag Manager
8.3
Mixpanel
7.5
Other
User Data
AMZ.One
Not enough data available
Google Tag Manager
8.4
Mixpanel
8.3
Site Search Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.5
Mixpanel
7.5
Load Time Monitoring
AMZ.One
Not enough data available
Google Tag Manager
8.2
Mixpanel
7.2
Campaign Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Mixpanel
7.8
E-Commerce
AMZ.One
Not enough data available
Google Tag Manager
8.7
Mixpanel
7.2
Promotional Messages
AMZ.One
Not enough data available
Google Tag Manager
8.0
Mixpanel
7.4
Administration Alerts
AMZ.One
Not enough data available
Google Tag Manager
8.1
Mixpanel
7.6
Administration
API / Integrations
AMZ.One
Not enough data available
Google Tag Manager
8.7
Mixpanel
7.9
QA Testing
AMZ.One
Not enough data available
Google Tag Manager
8.6
Mixpanel
7.7
Performance and Reliability
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.2
User, Role, and Access Management
AMZ.One
Not enough data available
Google Tag Manager
9.0
Mixpanel
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.9%
64.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.5%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.6%
4.6%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%

Reviewers' Industry

 
Internet
21.4%
Marketing and Advertising
38.0%
Computer Software
25.9%
 
Cosmetics
21.4%
Internet
9.6%
Internet
18.6%
 
Public Safety
14.3%
Information Technology and Services
7.3%
Information Technology and Services
14.3%
 
Telecommunications
7.1%
Computer Software
7.3%
Marketing and Advertising
7.0%
 
Retail
7.1%
Retail
2.3%
Financial Services
7.0%
 
Other
28.6%
Other
35.4%
Other
27.2%
AMZ.One
Internet
21.4%
Cosmetics
21.4%
Public Safety
14.3%
Telecommunications
7.1%
Retail
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Amar H.
User in Internet

I like the many aspects of the product from the keyword tracking and handy graphs and keyword research tools. One of the most handy features is the super urls where you can also add your Amazon associates ID. Such a useful tool!

G2 User in Marketing and Advertising

It’s free and simple to use. Everything is contained.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

For the cost, I have no complaints but more analytical tools for sellers would be great addition.

G2 User in Marketing and Advertising

Nothing too much yet. We are still learning.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
AMZ.One
Most Helpful Favorable Review
Amar H.
User in Internet

I like the many aspects of the product from the keyword tracking and handy graphs and keyword research tools. One of the most handy features is the super urls where you can also add your Amazon associates ID. Such a useful tool!

Most Helpful Critical Review
G2 User

For the cost, I have no complaints but more analytical tools for sellers would be great addition.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Marketing and Advertising

It’s free and simple to use. Everything is contained.

Most Helpful Critical Review
G2 User in Marketing and Advertising

Nothing too much yet. We are still learning.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Google Tag Manager

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

AMZ.One
No videos provided
Google Tag Manager
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
AMZ.One
No downloads provided
Google Tag Manager
No downloads provided
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