Compare AMZ.One, Google Tag Manager, and Heap

Pricing

 
Basic
$20
per month
Free
$0
per month
 
Standard
$40
per month
Enterprise
Custom
 
Advanced
$90
per month
 
Professional
$180
per month
 
Free Trial
Free Trial Unavailable
Free Trial
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
8.3
Ease of Use
Ease of Use
9.1
7.7
8.0
Ease of Setup
Ease of SetupNot enough data available
7.8
9.0
Ease of Admin
Ease of AdminNot enough data available
8.2
8.4
Quality of Support
Quality of Support
9.6
6.7
8.3
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.3
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
8.7
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Heap
8.3
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Heap
8.0
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Heap
9.0
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Heap
8.4
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Heap
8.3
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Heap
8.3
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Heap
8.7

Features

Metrics
Sessions - Digital Analytics
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
8.6
Engagement
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
8.1
Entry and Exit Pages
AMZ.One
Not enough data available
Google Tag Manager
8.6
Heap
7.9
Standard Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.0
Heap
9.1
Custom Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Heap
8.6
Retention
AMZ.One
Not enough data available
Google Tag Manager
8.3
Heap
7.7
Return
AMZ.One
Not enough data available
Google Tag Manager
8.1
Heap
7.9
Conversions
AMZ.One
Not enough data available
Google Tag Manager
9.1
Heap
8.2
Funnels
AMZ.One
Not enough data available
Google Tag Manager
8.5
Heap
8.5
Reporting
Real-Time Reporting
AMZ.One
Not enough data available
Google Tag Manager
9.5
Heap
8.5
Trending
AMZ.One
Not enough data available
Google Tag Manager
8.3
Heap
7.4
Retroactive Reporting
AMZ.One
Not enough data available
Google Tag Manager
7.8
Heap
8.7
Segmentation
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
7.9
Mobile Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.8
Heap
8.0
Unification Across Devices
AMZ.One
Not enough data available
Google Tag Manager
8.6
Heap
8.3
Custom Reports and Dashboards
AMZ.One
Not enough data available
Google Tag Manager
8.3
Heap
7.8
Other
User Data
AMZ.One
Not enough data available
Google Tag Manager
8.4
Heap
8.1
Site Search Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.5
Heap
7.5
Load Time Monitoring
AMZ.One
Not enough data available
Google Tag Manager
8.2
Heap
7.5
Campaign Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Heap
8.0
E-Commerce
AMZ.One
Not enough data available
Google Tag Manager
8.7
Heap
7.4
Promotional Messages
AMZ.One
Not enough data available
Google Tag Manager
8.0
Heap
Not enough data available
Administration Alerts
AMZ.One
Not enough data available
Google Tag Manager
8.1
Heap
Not enough data available
Administration
API / Integrations
AMZ.One
Not enough data available
Google Tag Manager
8.7
Heap
8.0
QA Testing
AMZ.One
Not enough data available
Google Tag Manager
8.6
Heap
Not enough data available
Performance and Reliability
AMZ.One
Not enough data available
Google Tag Manager
9.0
Heap
8.2
User, Role, and Access Management
AMZ.One
Not enough data available
Google Tag Manager
9.0
Heap
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.9%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.5%
34.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.6%
9.3%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%

Reviewers' Industry

 
Internet
30.0%
Marketing and Advertising
37.9%
Internet
22.0%
 
Cosmetics
20.0%
Internet
8.1%
Computer Software
16.1%
 
Telecommunications
10.0%
Computer Software
8.1%
Marketing and Advertising
12.7%
 
Retail
10.0%
Information Technology and Services
6.8%
Information Technology and Services
12.7%
 
Public Safety
10.0%
Health, Wellness and Fitness
2.6%
Insurance
2.5%
 
Other
20.0%
Other
36.6%
Other
33.9%
AMZ.One
Internet
30.0%
Cosmetics
20.0%
Telecommunications
10.0%
Retail
10.0%
Public Safety
10.0%
Other
20.0%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Carlo P.
User in Marketing and Advertising

Would have to say that then number of analytics it tracks is the best bit. The are are a number of keyword tracking and best seller rank data that i use almost daily.

Enrique C.
Agency

It is a tool that greatly simplifies the management of tags or snippets of code (scripts) to be able to track and measure any milestone that occurs on our website. Google launched this tool at the end of 2012 and has made it available to users since then...

Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Most Helpful Critical Review
Amar H.
User in Internet

It would be useful to see the top sellers for a particular keyword and their estimated sales volume and revenue.

G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

 
AMZ.One
Most Helpful Favorable Review
Carlo P.
User in Marketing and Advertising

Would have to say that then number of analytics it tracks is the best bit. The are are a number of keyword tracking and best seller rank data that i use almost daily.

Most Helpful Critical Review
Amar H.
User in Internet

It would be useful to see the top sellers for a particular keyword and their estimated sales volume and revenue.

Google Tag Manager
Most Helpful Favorable Review
Enrique C.
Agency

It is a tool that greatly simplifies the management of tags or snippets of code (scripts) to be able to track and measure any milestone that occurs on our website. Google launched this tool at the end of 2012 and has made it available to users since then...

Most Helpful Critical Review
G2 User

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Screenshots

 
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Videos

 No videos providedNo videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

AMZ.One
No videos provided
Google Tag Manager
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Downloads

AMZ.One
No downloads provided
Google Tag Manager
No downloads provided
Request More InformationRequest More InformationAsk Google Tag Manager a QuestionContact Google Tag ManagerAsk Heap a QuestionContact Heap