Compare AMZ.One, Google Tag Manager, and Google Analytics

Pricing

 
Basic
$20
per month
 
Standard
$40
per month
 
Advanced
$90
per month
 
Professional
$180
per month
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
AMZ.One
Basic
$20per month
Standard
$40per month
Advanced
$90per month
Professional
$180per month
Free Trial
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.3
9.2
9.0
Ease of Use
Ease of Use
9.1
7.7
7.7
Ease of Setup
Ease of SetupNot enough data available
7.8
7.8
Ease of Admin
Ease of AdminNot enough data available
8.2
8.2
Quality of Support
Quality of Support
9.6
6.7
7.4
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.0
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
8.7
8.4
Meets Requirements
AMZ.One
9.3
Google Tag Manager
9.2
Google Analytics
9.0
Ease of Use
AMZ.One
9.1
Google Tag Manager
7.7
Google Analytics
7.7
Ease of Setup
AMZ.One
Not enough data available
Google Tag Manager
7.8
Google Analytics
7.8
Ease of Admin
AMZ.One
Not enough data available
Google Tag Manager
8.2
Google Analytics
8.2
Quality of Support
AMZ.One
9.6
Google Tag Manager
6.7
Google Analytics
7.4
Ease of Doing Business With
AMZ.One
Not enough data available
Google Tag Manager
8.0
Google Analytics
8.2
Product Direction (% positive)
AMZ.One
8.7
Google Tag Manager
8.7
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
AMZ.One
Not enough data available
Google Tag Manager
8.8
Google Analytics
9.0
Engagement
AMZ.One
Not enough data available
Google Tag Manager
8.8
Google Analytics
8.7
Entry and Exit Pages
AMZ.One
Not enough data available
Google Tag Manager
8.6
Google Analytics
8.7
Standard Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
9.0
Google Analytics
8.5
Custom Event Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Google Analytics
8.3
Retention
AMZ.One
Not enough data available
Google Tag Manager
8.3
Google Analytics
8.3
Return
AMZ.One
Not enough data available
Google Tag Manager
8.1
Google Analytics
8.4
Conversions
AMZ.One
Not enough data available
Google Tag Manager
9.1
Google Analytics
8.6
Funnels
AMZ.One
Not enough data available
Google Tag Manager
8.5
Google Analytics
8.1
Reporting
Real-Time Reporting
AMZ.One
Not enough data available
Google Tag Manager
9.5
Google Analytics
8.7
Trending
AMZ.One
Not enough data available
Google Tag Manager
8.3
Google Analytics
8.5
Retroactive Reporting
AMZ.One
Not enough data available
Google Tag Manager
7.8
Google Analytics
8.2
Segmentation
AMZ.One
Not enough data available
Google Tag Manager
8.8
Google Analytics
8.4
Mobile Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.8
Google Analytics
8.5
Unification Across Devices
AMZ.One
Not enough data available
Google Tag Manager
8.6
Google Analytics
8.2
Custom Reports and Dashboards
AMZ.One
Not enough data available
Google Tag Manager
8.3
Google Analytics
8.5
Other
User Data
AMZ.One
Not enough data available
Google Tag Manager
8.4
Google Analytics
8.5
Site Search Reporting
AMZ.One
Not enough data available
Google Tag Manager
8.5
Google Analytics
8.5
Load Time Monitoring
AMZ.One
Not enough data available
Google Tag Manager
8.2
Google Analytics
8.3
Campaign Tracking
AMZ.One
Not enough data available
Google Tag Manager
8.9
Google Analytics
8.7
E-Commerce
AMZ.One
Not enough data available
Google Tag Manager
8.7
Google Analytics
8.5
Promotional Messages
AMZ.One
Not enough data available
Google Tag Manager
8.0
Google Analytics
8.1
Administration Alerts
AMZ.One
Not enough data available
Google Tag Manager
8.1
Google Analytics
8.2
Administration
API / Integrations
AMZ.One
Not enough data available
Google Tag Manager
8.7
Google Analytics
8.4
QA Testing
AMZ.One
Not enough data available
Google Tag Manager
8.6
Google Analytics
8.1
Performance and Reliability
AMZ.One
Not enough data available
Google Tag Manager
9.0
Google Analytics
8.9
User, Role, and Access Management
AMZ.One
Not enough data available
Google Tag Manager
9.0
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
100.0%
51.9%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
0%
34.5%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0%
13.6%
11.7%
AMZ.One
Small-Business
100.0%
Mid-Market
0%
Enterprise
0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.7%

Reviewers' Industry

 
Internet
30.0%
Marketing and Advertising
37.9%
Marketing and Advertising
21.0%
 
Cosmetics
20.0%
Internet
8.1%
Information Technology and Services
6.9%
 
Telecommunications
10.0%
Computer Software
8.1%
Computer Software
6.4%
 
Retail
10.0%
Information Technology and Services
6.8%
Internet
6.0%
 
Public Safety
10.0%
Health, Wellness and Fitness
2.6%
Higher Education
2.8%
 
Other
20.0%
Other
36.6%
Other
56.9%
AMZ.One
Internet
30.0%
Cosmetics
20.0%
Telecommunications
10.0%
Retail
10.0%
Public Safety
10.0%
Other
20.0%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Public Safety

It allows for many different ways to optimize your sales on Amazon

Richard H.
Administrator in Marketing and Advertising

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
AMZ.One
Most Helpful Favorable Review
G2 User in Public Safety

It allows for many different ways to optimize your sales on Amazon

Google Tag Manager
Most Helpful Favorable Review
Richard H.
Administrator in Marketing and Advertising

It's a life saver being able to quickly set up new tracking tags including GA and Pixel on a site without requiring access to the CMS of a clients site.

Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Google Tag Manager
Google Analytics
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