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# AMS360 vs HawkSoft Comparison - What are their main differences?

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AMS360HawkSoft[+ Add Product](#)

Reviews

**AMS360** [

4.3/5(1,078)

](https://www.g2.com/products/ams360/reviews#reviews)

**HawkSoft** [

4.8/5(84)

](https://www.g2.com/products/hawksoft/reviews#reviews)

Pricing

**AMS360**
No pricing available

**HawkSoft**
 **Contact Us** · HawkSoft Subscription

**Pricing Insights**
from reviews

Time to Implement

**AMS360**
2 monthsFaster

Based on 252 responses

**HawkSoft**
3 months

Based on 33 responses

Return on Investment

**AMS360**
14 months3 months sooner

Based on 229 responses

**HawkSoft**
17 months

Based on 28 responses

Perceived Cost

**AMS360**
$$$$$

**HawkSoft**
$$$$$

Average Discount

**AMS360**
8%3% more

**HawkSoft**
5%

 ![AMS360](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/ams360.svg "AMS360")

 ![HawkSoft](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3fc27e3ccc2460aaad21d1245e20d583/hawksoft.png "HawkSoft")

G2 offers free advice on this comparison.

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Pros & Cons

**AMS360**
[
Ease of Use (80)
](https://www.g2.com/products/ams360/reviews?filters%5Bsentiment_snippet%5D=1614611&qs=pros-and-cons#reviews)[
Customer Support (26)
](https://www.g2.com/products/ams360/reviews?filters%5Bsentiment_snippet%5D=1615226&qs=pros-and-cons#reviews)[
Lack of User-Friendliness (15)
](https://www.g2.com/products/ams360/reviews?filters%5Bsentiment_snippet%5D=1615806&qs=pros-and-cons#reviews)[
Excessive Clicking (14)
](https://www.g2.com/products/ams360/reviews?filters%5Bsentiment_snippet%5D=1615021&qs=pros-and-cons#reviews)

**HawkSoft**
[
Communication (2)
](https://www.g2.com/products/hawksoft/reviews?filters%5Bsentiment_snippet%5D=1550730&qs=pros-and-cons#reviews)[
Integrations (2)
](https://www.g2.com/products/hawksoft/reviews?filters%5Bsentiment_snippet%5D=1550141&qs=pros-and-cons#reviews)[
Integration Issues (1)
](https://www.g2.com/products/hawksoft/reviews?filters%5Bsentiment_snippet%5D=1550433&qs=pros-and-cons#reviews)[
Policy Management (1)
](https://www.g2.com/products/hawksoft/reviews?filters%5Bsentiment_snippet%5D=2025270&qs=pros-and-cons#reviews)

Integrations

**AMS360**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dbc031ae0f680b87fe333d292ebb1650/vertafore-agencyzoom.png "Product Avatar Image")

AgencyZoom

](https://www.g2.com/products/vertafore-agencyzoom/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d2eb52f559f75a44e84a8e52437b0e4d/ams360.png "Product Avatar Image")

AMS360

](https://www.g2.com/products/ams360/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_637d6a3179f04c22c82f6327a286b6ad/applied-tam.png "Product Avatar Image")

Applied TAM

](https://www.g2.com/products/applied-tam/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd0932b4d92662c8fe00ea7dda41dc50/appzilo.png "Product Avatar Image")

AppZilo

](https://www.g2.com/products/appzilo/reviews)[
View all
](https://www.g2.com/products/ams360/integrations)

**HawkSoft**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_69054bc7d40597b06fc3905720ccc914/microsoft-outlook.png "Product Avatar Image")

Outlook

](https://www.g2.com/products/microsoft-outlook/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_31e69a09e6950642ebcc9db403e3d09c/pl-rating.png "Product Avatar Image")

PL Rating

](https://www.g2.com/products/pl-rating/reviews)[
View all
](https://www.g2.com/products/hawksoft/integrations)

Screenshots

**AMS360**
 ![AMS360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1460873/AMS360-Landing-page.png)

**HawkSoft**
 ![HawkSoft screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1232766/4---Commercial.png)

Ratings

Meets Requirements

**AMS360**

8.5

8.5714

**HawkSoft**

9.3

9.371

Ease of Use

**AMS360**

8.2

8.2781

**HawkSoft**

9.2

9.272

Ease of Setup

**AMS360**

7.9

7.9506

**HawkSoft**

8.8

8.844

Ease of Admin

**AMS360**

7.8

7.8266

**HawkSoft**

9.2

9.239

Quality of Support

**AMS360**

8.6

8.6687

**HawkSoft**

9.6

9.670

Has the product been a good partner in doing business?

**AMS360**

8.4

8.4283

**HawkSoft**

9.5

9.539

Product Direction (% positive)

**AMS360**

7.7

7.7657

**HawkSoft**

9.8

9.870

Features

Insurance Agency Management Systems[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.7

667

9.0

61

Administration

Accounting

7.5

478

8.5(won by 1.0)

34

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contact Management

8.4

557

9.3(won by 0.9)

52

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Commissions

7.7

473

8.5(won by 0.8)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Sales Tools

6.7

434

8.2(won by 1.5)

49

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting & Statistics

7.5

497

9.0(won by 1.5)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Payment Processing

6.8

411

9.3(won by 2.5)

43

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Email Integration

7.7

472

8.9(won by 1.2)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Task Management

8.2

506

9.4(won by 1.2)

51

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Third-Party Integrations

9.0(won by default)

10

Not enough data

Alerts/Notifications

9.3(won by default)

18

Not enough data

Calendar Management

9.2(won by default)

6

Not enough data

Pipeline Management

9.1(won by default)

9

Not enough data

Commission Management

9.0(won by default)

12

Not enough data

Email Management

8.3(won by default)

11

Not enough data

User Management

9.5(won by default)

19

Not enough data

Forms Management

9.1(won by default)

21

Not enough data

Invoice Management

9.2(won by default)

11

Not enough data

Workflow Management

9.4(won by default)

17

Not enough data

Document Management

9.4(won by default)

27

Not enough data

Contact Database

9.2(won by default)

12

Not enough data

Accounting Integration

Not enough data

Not enough data

Insurance Documentation

Claims Management

7.6

451

8.5(won by 0.9)

41

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Insurance Policy Management

8.7

539

9.5(won by 0.8)

57

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Invoicing & Receipts

7.9

477

9.0(won by 1.1)

46

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Electronic Signatures

7.3

425

9.3(won by 2.0)

36

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Client Management

9.7(won by default)

21

Not enough data

Lead Management

7.7(won by default)

8

Not enough data

Additional Functionality

Client Portal

9.3(won by default)

9

Not enough data

Access Controls/Permissions

8.8(won by default)

10

Not enough data

Audit Trail

8.5(won by default)

10

Not enough data

Search/Filter

8.9(won by default)

16

Not enough data

Commission Calculations

8.6(won by default)

7

Not enough data

Insurance Rating

9.0(won by default)

5

Not enough data

Activity Tracking

9.4(won by default)

15

Not enough data

Customizable Templates

9.3(won by default)

5

Not enough data

Document Storage

9.6(won by default)

21

Not enough data

Property & Casualty

9.1(won by default)

22

Not enough data

Monitoring

8.3(won by default)

5

Not enough data

Customizable Forms

8.3(won by default)

6

Not enough data

Document Templates

8.3(won by default)

9

Not enough data

Self Service Portal

10.0(won by default)

5

Not enough data

Reminders

10.0(won by default)

8

Not enough data

Customizable Reports

7.8(won by default)

6

Not enough data

Quotes/Estimates

8.9(won by default)

11

Not enough data

Email Marketing

10.0(won by default)

6

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Life & Health

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Show 1 feature category with incomplete data

Insurance Suites[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Email Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Claims Management

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Commercial

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Underwriting Management

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Insurance Policy Management

Not enough data

Not enough data

Customer Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Reinsurance Administration

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Insurance Rating

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

API

Not enough data

Not enough data

Broker/Agent Portal

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

For Insurance Industry

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AMS360](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/ams360.svg "AMS360")](https://www.g2.com/products/ams360/reviews)

AMS360

Small-Business(50 or fewer emp.)

79.4%

Mid-Market(51-1000 emp.)

16.8%

Enterprise(\> 1000 emp.)

3.8%

[![HawkSoft](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3fc27e3ccc2460aaad21d1245e20d583/hawksoft.png "HawkSoft")](https://www.g2.com/products/hawksoft/reviews)

HawkSoft

Small-Business(50 or fewer emp.)

95.2%

Mid-Market(51-1000 emp.)

2.4%

Enterprise(\> 1000 emp.)

2.4%

Small-Business

(50 or fewer emp.)

79.4%

95.2%

Mid-Market

(51-1000 emp.)

16.8%

2.4%

Enterprise

(\> 1000 emp.)

3.8%

2.4%

Reviewers' Industry

[![AMS360](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/ams360.svg "AMS360")](https://www.g2.com/products/ams360/reviews)
AMS360

Insurance

93.8%

Accounting

2.7%

Financial Services

1.6%

Information Technology and Services

0.4%

Consumer Services

0.2%

Other

1.3%

[![HawkSoft](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3fc27e3ccc2460aaad21d1245e20d583/hawksoft.png "HawkSoft")](https://www.g2.com/products/hawksoft/reviews)
HawkSoft

Insurance

95.2%

Retail

1.2%

Information Technology and Services

1.2%

Information Services

1.2%

Financial Services

1.2%

Other

0.0%

FAQs

## AMS360 vs HawkSoft FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between HawkSoft vs AMS360?

HawkSoft stands out for higher reviewer satisfaction in ease of use, setup, and support compared to AMS360.

| [HawkSoft](https://www.g2.com/products/hawksoft/reviews) | [AMS360](https://www.g2.com/products/ams360/reviews) |
| --- | --- |
| 4.8/5 (84 reviews) | 4.3/5 (968 reviews) |
| Small-Business | Small-Business |
| 8.8 | 7.8 |
| 9.6 | 8.6 |
| User-friendly and strong customer support | Ease of use and integrations |

### How do the pricing models of HawkSoft and AMS360 compare?

HawkSoft is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to AMS360.

- **HawkSoft:** Reviewers consistently highlight HawkSoft's affordability and budget fit, with several switching from higher-cost providers due to escalating costs.
- **AMS360:** Recent reviews frequently cite AMS360 as expensive, with recurring mentions of annual price increases and additional costs for add-ons.
- **Switching Reason:** Agencies have switched to HawkSoft from AMS360 and other major providers to achieve better pricing and data ownership.

### What are the best alternatives to HawkSoft and AMS360?

Applied Epic, EZLynx, and HawkSoft are the top alternatives to AMS360.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [HawkSoft](https://www.g2.com/products/hawksoft/reviews) | 4.8/5 (84 reviews) | Small-Business | Reviewers highlight affordability and strong value | User-friendly and strong customer support |
| [AMS360](https://www.g2.com/products/ams360/reviews) | 4.3/5 (968 reviews) | Small-Business | Reviewers cite high cost and frequent price increases | Ease of use and integrations |
| [Applied Epic](https://www.g2.com/products/applied-epic/reviews) | 4.4/5 (1800 reviews) | Small-Business | — | Comprehensive feature set |
| [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) | 4.4/5 (723 reviews) | Mid-Market | — | Efficient workflow and automation |

### Which Insurance Agency Management Systems features should I prioritize when comparing HawkSoft and AMS360?

Buyers should prioritize ease of use, quality of support, integrations, accounting, and reporting when comparing HawkSoft and AMS360.

- **Ease of Use:** HawkSoft scores 9.2, AMS360 scores 8.2.
- **Quality of Support:** HawkSoft scores 9.6, AMS360 scores 8.6.
- **Integrations:** AMS360 has 24 all-time integration mentions, HawkSoft has 1.
- **Accounting:** Both products are frequently cited for accounting features in recent reviews.
- **Reporting:** HawkSoft is praised for customizable and accessible reports, while AMS360 receives mixed feedback on reporting accuracy and accessibility.

### What are the pros and cons of HawkSoft vs AMS360?

HawkSoft's headline strength is user-friendliness and support, while AMS360 is recognized for integrations and workflow efficiency.

- **HawkSoft strengths:** User-friendly interface, strong customer support (all-time mention), centralization, efficient downloads, and robust client management.
- **HawkSoft trade-offs:** Reviewers note a desire for more automation, occasional integration issues, and some lag with remote access.
- **AMS360 strengths:** Ease of use (80 all-time mentions), integrations (24 all-time mentions), workflow efficiency (19 all-time mentions), and comprehensive features.
- **AMS360 trade-offs:** Reviewers cite high cost, slow loading, system instability, and a clunky interface as trade-offs.

### Is HawkSoft or AMS360 better for small businesses?

HawkSoft is the better fit for small businesses, with higher satisfaction among small-business reviewers.

- **HawkSoft:** Small-Business is the largest segment, with reviewers consistently praising ease of use, affordability, and support for small agencies.
- **AMS360:** Small-Business is also the largest segment, but reviewers frequently mention high costs and complexity as challenges for smaller agencies.

### Which Insurance Agency Management Systems platform has better integrations?

AMS360 is favored for integrations, with significantly more reviewer-cited integration mentions than HawkSoft.

- **HawkSoft:** Integrates with HubSpot and other tools, with recent reviews noting integration capabilities.
- **AMS360:** 24 all-time integration mentions, including PL Rating and Agency Zoom, with reviewers highlighting integration breadth and ease.

### How do HawkSoft and AMS360 compare on customer support?

HawkSoft leads AMS360 in Quality of Support by a full point, a material difference.

- **HawkSoft:** Reviewers consistently describe support as responsive, knowledgeable, and easy to reach, with a 9.6 support score.
- **AMS360:** Reviewers note helpful support but cite longer response times and less personalized service, with an 8.6 support score.

### Which is easier to implement, HawkSoft or AMS360?

HawkSoft is easier to implement than AMS360, with a 1-point advantage in Ease of Setup.

- **HawkSoft:** Reviewers describe setup as straightforward, with onboarding specialists and training resources making the transition smooth.
- **AMS360:** Reviewers report a steeper learning curve, more complex setup, and the need for additional training to master the system.

### Which product has better Accounting?

Both HawkSoft and AMS360 are highly rated for accounting, with reviewers citing robust accounting features in both products.

- **HawkSoft:** Reviewers highlight ease of use for accounting and reporting, with frequent mentions of commission reconciliation and customizable reports.
- **AMS360:** Reviewers praise detailed accounting reports and efficient handling of accounting needs, with accounting cited as a core use case in recent reviews.

Alternatives

**AMS360 Alternatives**

 ![Applied Epic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_637d6a3179f04c22c82f6327a286b6ad/applied-epic.png "Applied Epic")

[
Applied Epic
](/products/applied-epic/reviews)

 ![EZLynx](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_09b4044977e90264fea40d3a76237dcc/ezlynx-ezlynx.png "EZLynx")

[
EZLynx
](/products/ezlynx-ezlynx/reviews)

 ![Jenesis](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_91c1b379a1024b27fd27990c9946f39b/jenesis.png "Jenesis")

[
Jenesis
](/products/jenesis/reviews)

 ![Applied TAM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_637d6a3179f04c22c82f6327a286b6ad/applied-tam.png "Applied TAM")

[
Applied TAM
](/products/applied-tam/reviews)

**HawkSoft Alternatives**

 ![EZLynx](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_09b4044977e90264fea40d3a76237dcc/ezlynx-ezlynx.png "EZLynx")

[
EZLynx
](/products/ezlynx-ezlynx/reviews)

 ![Applied Epic](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_637d6a3179f04c22c82f6327a286b6ad/applied-epic.png "Applied Epic")

[
Applied Epic
](/products/applied-epic/reviews)

 ![QQCatalyst](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/qqcatalyst.svg "QQCatalyst")

[
QQCatalyst
](/products/qqcatalyst/reviews)

 ![Jenesis](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_91c1b379a1024b27fd27990c9946f39b/jenesis.png "Jenesis")

[
Jenesis
](/products/jenesis/reviews)