# Amplitude Analytics vs Yandex.Metrica Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in providing a user-friendly experience, with many users highlighting the ease of understanding user behavior without needing constant assistance from data teams. This is particularly beneficial for teams looking to streamline their analytics processes.
- **Users say** that Yandex.Metrica offers unique features like session replays, which allow for detailed analysis of user interactions. This capability helps identify UX issues effectively, making it a valuable tool for those focused on improving user experience and conversion rates.
- **Reviewers mention** that Amplitude Analytics stands out for its customizable dashboards, enabling users to create tailored views that suit their specific analytical needs. This flexibility is praised for making monitoring and tracking much easier, especially for mid-market companies.
- **According to verified reviews** , Yandex.Metrica is recognized as a "hidden gem" for its ability to catch insights that other tools might miss. Users appreciate its comprehensive tracking capabilities, which can lead to significant improvements in website performance.
- **G2 reviewers highlight** that while Amplitude Analytics has a higher overall satisfaction score, Yandex.Metrica's ease of use and setup is frequently commended, making it a strong contender for small businesses looking for straightforward analytics solutions.
- **Users report** that Amplitude Analytics provides robust support and a clear product direction, which enhances the overall user experience. In contrast, Yandex.Metrica, while effective, has received mixed feedback regarding its support quality, indicating room for improvement in this area.



| | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 2,955 | 37 | 
| **Largest Market Segment** | Mid-Market (47.3% of reviews) | Small-Business (69.7% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Yandex.Metrica

Pros:
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Frustration (1 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2177 reviews) | 8.8 (27 reviews) | 
  | **Ease of Use** | 8.3 (2196 reviews) | 9.0 (27 reviews) | 
  | **Ease of Setup** | 8.0 (1020 reviews) | 8.8 (17 reviews) | 
  | **Ease of Admin** | 8.4 (647 reviews) | 8.0 (15 reviews) | 
  | **Quality of Support** | 8.4 (1671 reviews) | 7.6 (24 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (617 reviews) | 8.2 (14 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1989 reviews) | 8.3 (27 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Yandex.Metrica

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1035 |
| **Yandex.Metrica** | 8.3/10 | 23 |

#### Metrics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (703 reviews) | 9.0 (20 reviews) | 
| **Engagement** | 8.5 (695 reviews) | 8.2 (20 reviews) | 
| **Entry and Exit Pages** | 7.9 (641 reviews) | 8.3 (20 reviews) | 
| **Standard Event Tracking** | 8.8 (726 reviews) | 8.1 (19 reviews) | 
| **Custom Event Tracking** | 8.8 (729 reviews) | 8.2 (19 reviews) | 
| **Retention** | 8.2 (673 reviews) | 8.8 (19 reviews) | 
| **Return** | 8.1 (629 reviews) | 8.2 (19 reviews) | 
| **Conversions** | 8.9 (706 reviews) | 7.5 (19 reviews) | 
| **Funnels** | 8.9 (726 reviews) | 8.1 (20 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (673 reviews) | 8.1 (18 reviews) | 
| **Trending** | 8.3 (616 reviews) | 8.4 (18 reviews) | 
| **Retroactive Reporting** | 8.1 (583 reviews) | 8.3 (17 reviews) | 
| **Segmentation** | 8.6 (690 reviews) | 8.1 (19 reviews) | 
| **Mobile Reporting** | 8.2 (568 reviews) | 8.6 (18 reviews) | 
| **Unification Across Devices** | 8.2 (576 reviews) | 8.1 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (701 reviews) | 8.8 (19 reviews) | 

#### Other

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **User Data** | 8.5 (670 reviews) | 8.3 (19 reviews) | 
| **Site Search Reporting** | 7.7 (490 reviews) | 8.3 (18 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | 8.6 (20 reviews) | 
| **Campaign Tracking** | 7.8 (539 reviews) | 8.3 (19 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 8.7 (18 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | 8.0 (17 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | 8.0 (19 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 7.8 (16 reviews) | 
| **QA Testing** | 8.0 (540 reviews) | 7.7 (15 reviews) | 
| **Performance and Reliability** | 8.5 (706 reviews) | 8.6 (18 reviews) | 
| **User, Role, and Access Management** | 8.5 (727 reviews) | 8.1 (18 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 903 |
| **Yandex.Metrica** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Demographics** | 7.8 (611 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (777 reviews) | Not enough data | 
| **Geolocation** | 8.3 (662 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (807 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (739 reviews) | Not enough data | 
| **Attribution** | 7.9 (650 reviews) | Not enough data | 
| **Dashboard** | 8.6 (796 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (777 reviews) | Not enough data | 
| **User Activity History** | 8.8 (766 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.6 (665 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (542 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (668 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Yandex.Metrica** | 7.4/10 | 10 |

#### User Behavior

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.5 (10 reviews) | 
| **Mouse Movement ** | Not enough data | 8.3 (10 reviews) | 
| **Frustration Tracking** | Not enough data | 7.6 (7 reviews) | 

#### A/B Testing 

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 7.4 (7 reviews) | 
| **Split URL Testing** | Not enough data | 8.0 (5 reviews) | 
| **Data Analysis** | Not enough data | 7.7 (8 reviews) | 
| **Notes** | Not enough data | 6.7 (5 reviews) | 

#### Visitor Information

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **User Identification** | Not enough data | 5.2 (7 reviews) | 
| **Search Box** | Not enough data | 7.1 (7 reviews) | 

#### Agentic AI - Session Replay

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.2/10 | 1489 |
| **Yandex.Metrica** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1040 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1262 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1204 reviews) | Not enough data | 
| **Funnels** | 8.8 (1297 reviews) | Not enough data | 
| **Alerts** | 7.2 (835 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (954 reviews) | Not enough data | 
| **User Scoring** | 7.0 (728 reviews) | Not enough data | 
| **Integrations** | 7.8 (958 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (186 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (179 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (170 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (175 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.9 (28 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.2 (22 reviews) | Not enough data | 
| **Funnels** | 9.7 (49 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Cross System integrations** | 8.5 (11 reviews) | Not enough data | 
| **Alerts** | 10.0 (7 reviews) | Not enough data | 
| **Integrations** | 8.6 (39 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | 10.0 (7 reviews) | Not enough data | 
| **Autonomous task execution** | 7.9 (13 reviews) | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Yandex.Metrica** | 8.5/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.0 (11 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.8 (12 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.7 (9 reviews) | 
| **Data Quantification** | Not enough data | 8.0 (10 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.3 (11 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (14 reviews) | 
| **Session Replays** | Not enough data | 8.6 (14 reviews) | 
| **Monitoring** | Not enough data | 8.8 (14 reviews) | 
| **Data Segmentation** | Not enough data | 8.2 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 767 |
| **Yandex.Metrica** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.6 (665 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (542 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (668 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Yandex.Metrica (2):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Yandex.Metrica | 
|---|---|---|
| **Small-Business** | 31.7% | 69.7% | 
| **Mid-Market** | 47.3% | 27.3% | 
| **Enterprise** | 21.0% | 3.0% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.8%
- **Financial Services:** 10.1%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

#### Yandex.Metrica

- **Marketing and Advertising:** 22.6%
- **Accounting:** 6.5%
- **Market Research:** 6.5%
- **Information Technology and Services:** 6.5%
- **Computer Software:** 6.5%
- **Airlines/Aviation:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Automotive:** 3.2%
- **Computer & Network Security:** 3.2%
- **Computer Games:** 3.2%
- **Other:** 35.5%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1806 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2389 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)

### Alternatives to Yandex.Metrica

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (441 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Yandex.Metrica

- Title: [Is Yandex Metrica free?](https://www.g2.com/discussions/is-yandex-metrica-free) — 1 comment
  > **Top comment:** "How likely is it that you would recommend Voodoo Alerts to a friend or colleague?"
- Title: [Why leave and not solve the minor glitches?](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) — 1 comment, 1 upvote
  > **Top comment:** "Where is the problem?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-yandex-metrica)