Compare Amplitude Analytics and Supermetrics 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Amplitude Analytics
Star Rating
(2,802)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its User Profiles feature that allows for detailed tracking of user interactions and behaviors. Users appreciate how this functionality helps in building new features based on actual user data.
- Users say that Supermetrics shines in automating data collection from various marketing platforms, making it easy to pull performance data without manual effort. Reviewers highlight the convenience of waking up to refreshed dashboards without needing to pull reports daily.
- According to verified reviews, Amplitude Analytics has a more intuitive user interface, which users find easy to navigate. Many mention that it seamlessly integrates data from other platforms, providing clear and accurate visualizations on charts and dashboards.
- Reviewers mention that while Supermetrics is effective in connecting diverse marketing solutions, some users feel it could improve in terms of user support. Feedback indicates that while the tool is powerful, the quality of support could be enhanced to better assist users with complex queries.
- G2 reviewers highlight that Amplitude Analytics offers a free entry-level option, making it accessible for mid-market companies looking to leverage advanced analytics without upfront costs. This is a significant advantage over Supermetrics, which starts at a paid tier.
- Users report that both tools meet their requirements effectively, but Amplitude Analytics tends to receive higher satisfaction ratings overall. Reviewers appreciate its robust features for tracking user engagement and conversions, which are critical for data-driven decision-making.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Amplitude Analytics
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.5
2,079
8.5
620
Ease of Use
8.3
2,097
8.2
628
Ease of Setup
7.9
933
8.2
415
Ease of Admin
8.4
640
8.0
380
Quality of Support
8.4
1,593
7.8
562
Has the product been a good partner in doing business?
8.7
611
8.2
375
Product Direction (% positive)
8.6
1,912
7.9
579
Features by Category
Metrics
8.5
696
8.6
311
8.5
686
8.3
292
7.9
639
8.1
262
8.8
718
8.4
291
8.8
722
8.0
280
8.2
667
7.9
250
8.1
628
8.0
250
8.9
698
8.6
322
8.9
718
7.8
269
Reporting
8.5
670
8.2
311
8.3
613
7.9
278
8.1
581
8.4
304
8.6
686
8.1
292
8.2
566
7.6
251
8.2
574
Feature Not Available
8.6
697
8.7
326
Other
8.5
667
8.2
271
7.7
490
7.9
241
7.6
448
7.2
218
7.8
537
8.6
317
7.8
431
8.4
267
7.3
392
7.2
207
7.6
403
7.4
215
Agentic AI - Digital Analytics
6.6
55
6.7
11
7.1
57
7.0
10
6.8
58
6.7
10
7.6
57
6.8
10
Administration
8.1
602
8.3
274
8.0
540
7.5
213
8.5
704
8.1
314
8.5
726
8.0
295
User Identification
7.8
612
Not enough data
8.8
773
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
803
Not enough data
8.6
737
Not enough data
7.9
651
Not enough data
8.6
794
Not enough data
8.1
776
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1256
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
928
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Supermetrics are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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