# Amplitude Analytics, Snowplow vs Mixpanel Comparison

| | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 2,894 | 31 | 1,357 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Mid-Market (50.0% of reviews) | Small-Business (52.5% of reviews) | 
| **Entry Level Price** | Free | Contact Us Per Year | Free Per Year | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Snowplow

Pros:
- Ease of Use (1 reviews)
- Intuitive Use (1 reviews)

Cons:
- Limited Access (1 reviews)
- Limited Accessibility (1 reviews)

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (2131 reviews) | 9.2 (28 reviews) | 8.8 (1033 reviews) | 
  | **Ease of Use** | 8.3 (2149 reviews) | 8.1 (28 reviews) | 8.5 (1043 reviews) | 
  | **Ease of Setup** | 8.0 (977 reviews) | 6.4 (18 reviews) | 8.1 (503 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 7.5 (19 reviews) | 8.6 (371 reviews) | 
  | **Quality of Support** | 8.4 (1633 reviews) | 8.9 (25 reviews) | 8.4 (791 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 9.0 (16 reviews) | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1949 reviews) | 10.0 (28 reviews) | 8.6 (947 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Snowplow

#### Entry-Level Pricing

Plan: Cloud BDP

Price: Contact Us Per Year

Description: BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.

Key Features:
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month 

[Browse all 2 editions](https://www.g2.com/products/snowplow/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1024 |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | 8.4/10 | 471 |

#### Metrics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | Not enough data | 8.8 (276 reviews) | 
| **Engagement** | 8.5 (689 reviews) | Not enough data | 8.8 (344 reviews) | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | Not enough data | 8.2 (293 reviews) | 
| **Standard Event Tracking** | 8.8 (721 reviews) | Not enough data | 8.9 (355 reviews) | 
| **Custom Event Tracking** | 8.8 (724 reviews) | Not enough data | 8.9 (353 reviews) | 
| **Retention** | 8.2 (667 reviews) | Not enough data | 8.5 (318 reviews) | 
| **Return** | 8.1 (627 reviews) | Not enough data | 8.4 (290 reviews) | 
| **Conversions** | 8.9 (699 reviews) | Not enough data | 8.8 (319 reviews) | 
| **Funnels** | 8.9 (719 reviews) | Not enough data | 8.9 (344 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | Not enough data | 8.8 (312 reviews) | 
| **Trending** | 8.3 (614 reviews) | Not enough data | 8.6 (291 reviews) | 
| **Retroactive Reporting** | 8.1 (580 reviews) | Not enough data | 8.4 (213 reviews) | 
| **Segmentation** | 8.6 (687 reviews) | Not enough data | 8.7 (334 reviews) | 
| **Mobile Reporting** | 8.2 (565 reviews) | Not enough data | 8.3 (241 reviews) | 
| **Unification Across Devices** | 8.2 (574 reviews) | Not enough data | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | Not enough data | 8.6 (336 reviews) | 

#### Other

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **User Data** | 8.5 (666 reviews) | Not enough data | 8.8 (331 reviews) | 
| **Site Search Reporting** | 7.7 (489 reviews) | Not enough data | 8.2 (182 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Not enough data | 8.0 (175 reviews) | 
| **Campaign Tracking** | 7.8 (536 reviews) | Not enough data | 8.3 (233 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | Not enough data | 8.1 (181 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | Not enough data | 7.9 (175 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | Not enough data | 8.0 (184 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 7.6 (21 reviews) | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | Not enough data | 8.5 (279 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | Not enough data | 8.3 (246 reviews) | 
| **Performance and Reliability** | 8.5 (705 reviews) | Not enough data | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | Not enough data | 8.8 (284 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 342 |

#### User Identification

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Demographics** | 7.8 (612 reviews) | Not enough data | 8.3 (255 reviews) | 
| **User Segmentation** | 8.8 (775 reviews) | Not enough data | 8.8 (276 reviews) | 
| **Geolocation** | 8.3 (663 reviews) | Not enough data | 8.4 (263 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | Not enough data | 9.2 (300 reviews) | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 8.8 (290 reviews) | 
| **Attribution** | 7.9 (651 reviews) | Not enough data | 8.3 (242 reviews) | 
| **Dashboard** | 8.6 (794 reviews) | Not enough data | 8.9 (302 reviews) | 
| **User Path Tracking** | 8.1 (777 reviews) | Not enough data | 8.5 (250 reviews) | 
| **User Activity History** | 8.8 (765 reviews) | Not enough data | 8.9 (291 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 9.0 (255 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 8.3 (214 reviews) | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 8.7 (244 reviews) | 
| **Return** | 8.3 (581 reviews) | Not enough data | 8.7 (216 reviews) | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 9.0 (236 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1449 |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 615 |

#### Product Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 8.6 (419 reviews) | 
| **User-Level Analytics** | 8.7 (1248 reviews) | Not enough data | 9.0 (538 reviews) | 
| **Segmentation** | 8.5 (1193 reviews) | Not enough data | 8.6 (461 reviews) | 
| **Funnels** | 8.8 (1279 reviews) | Not enough data | 8.8 (518 reviews) | 
| **Alerts** | 7.1 (832 reviews) | Not enough data | 7.5 (334 reviews) | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Not enough data | 8.3 (372 reviews) | 
| **User Scoring** | 7.0 (726 reviews) | Not enough data | 7.5 (304 reviews) | 
| **Integrations** | 7.7 (939 reviews) | Not enough data | 7.9 (380 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (180 reviews) | Not enough data | 5.2 (76 reviews) | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 6.4 (79 reviews) | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | 6.4 (172 reviews) | Not enough data | 5.8 (75 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | 9.9 (14 reviews) | Not enough data | 9.6 (27 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Segmentation** | 9.7 (11 reviews) | Not enough data | 9.7 (13 reviews) | 
| **Funnels** | 9.9 (30 reviews) | Not enough data | 9.8 (30 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 8.8 (23 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | 7.9 (7 reviews) | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Administration

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 

#### Compliance

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | Not enough data | 
| **Roles Management** | Not enough data | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | Not enough data | 

#### Data Quality

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | Not enough data | 

#### Maintainence

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 9.3 (110 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 9.0 (99 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.8 (89 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 8.7 (94 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.7 (83 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Snowplow** | 9.0/10 | 17 |
| **Mixpanel** | N/A | N/A |

#### Database

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Real-Time Data Collection** | Not enough data | 9.0 (17 reviews) | Not enough data | 
| **Data Distribution** | Not enough data | 8.8 (13 reviews) | Not enough data | 
| **Data Lake** | Not enough data | 8.3 (12 reviews) | Not enough data | 

#### Integrations

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | 9.7 (5 reviews) | Not enough data | 
| **Spark Integration** | Not enough data | 8.8 (7 reviews) | Not enough data | 

#### Platform

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Machine Scaling** | Not enough data | 9.0 (12 reviews) | Not enough data | 
| **Data Preparation** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Spark Integration** | Not enough data | 8.8 (7 reviews) | Not enough data | 

#### Processing

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Cloud Processing** | Not enough data | 9.2 (15 reviews) | Not enough data | 
| **Workload Processing** | Not enough data | 9.0 (16 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 276 |

#### Metrics

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 9.0 (255 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 8.3 (214 reviews) | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 8.7 (244 reviews) | 
| **Return** | 8.3 (581 reviews) | Not enough data | 8.7 (216 reviews) | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 9.0 (236 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Snowplow** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Building Reports

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Amplitude Analytics (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Snowplow (2):** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Mixpanel (2):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Snowplow | Mixpanel | 
|---|---|---|---|
| **Small-Business** | 31.8% | 33.3% | 52.5% | 
| **Mid-Market** | 47.0% | 50.0% | 37.5% | 
| **Enterprise** | 21.2% | 16.7% | 10.0% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

#### Snowplow

- **Computer Software:** 16.7%
- **Retail:** 10.0%
- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 10.0%
- **Higher Education:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Automotive:** 6.7%
- **Transportation/Trucking/Railroad:** 3.3%
- **Online Media:** 3.3%
- **Other:** 16.7%

#### Mixpanel

- **Computer Software:** 25.2%
- **Information Technology and Services:** 11.6%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.2%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2359 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)

### Alternatives to Snowplow

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (754 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (782 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Snowplow

No discussions available for this product.

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-snowplow-vs-mixpanel)