# Amplitude Analytics vs Smartlook Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in providing deep insights into user behavior, with features that allow for detailed segmentation and analysis across various platforms, making it a favorite for teams looking to understand their audience better.
- **Users say** Smartlook shines in its ability to visually represent user interactions through heat maps, which helps teams quickly identify drop-off points and troubleshoot issues effectively, making it a valuable tool for optimizing user experience.
- **Reviewers mention** that Amplitude Analytics offers a user-friendly interface that is accessible even for non-data professionals, which is particularly beneficial for teams that may not have extensive analytics expertise.
- **According to verified reviews** , Smartlook's strength lies in its real-time visual analytics capabilities, allowing users to see exactly how issues occur on their site, which can be crucial for immediate troubleshooting and improving customer satisfaction.
- **G2 reviewers highlight** that Amplitude Analytics provides a wide variety of chart options for ongoing performance tracking, enabling teams to monitor their metrics clearly and effectively, which is essential for data-driven decision-making.
- **Users report** that while Smartlook is particularly effective for small businesses looking for straightforward analytics solutions, Amplitude Analytics is better suited for mid-market companies that require more advanced features and comprehensive data analysis capabilities.



| | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 2,938 | 874 | 
| **Largest Market Segment** | Mid-Market (47.2% of reviews) | Small-Business (85.4% of reviews) | 
| **Entry Level Price** | Free | $0.00 | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Smartlook

Pros:
- Analytics (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Smartlook | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2160 reviews) | 8.9 (657 reviews) | 
  | **Ease of Use** | 8.3 (2178 reviews) | 8.9 (663 reviews) | 
  | **Ease of Setup** | 8.0 (1002 reviews) | 9.1 (460 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 9.1 (451 reviews) | 
  | **Quality of Support** | 8.4 (1654 reviews) | 8.8 (471 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 9.0 (385 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1976 reviews) | 9.0 (621 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Smartlook

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: For small projects

Key Features:
- 3000 sessions per month 
- 1 month data history
- 10 events definitions

[Browse all 3 editions](https://www.g2.com/products/smartlook/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1032 |
| **Smartlook** | 8.5/10 | 475 |

#### Metrics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (701 reviews) | 8.8 (157 reviews) | 
| **Engagement** | 8.5 (693 reviews) | 8.7 (78 reviews) | 
| **Entry and Exit Pages** | 7.9 (641 reviews) | 8.5 (153 reviews) | 
| **Standard Event Tracking** | 8.8 (724 reviews) | 8.6 (149 reviews) | 
| **Custom Event Tracking** | 8.8 (727 reviews) | 8.6 (130 reviews) | 
| **Retention** | 8.2 (672 reviews) | 8.2 (65 reviews) | 
| **Return** | 8.1 (628 reviews) | 8.4 (68 reviews) | 
| **Conversions** | 8.9 (705 reviews) | 8.6 (126 reviews) | 
| **Funnels** | 8.9 (724 reviews) | 8.7 (126 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (672 reviews) | 8.8 (149 reviews) | 
| **Trending** | 8.3 (615 reviews) | 8.5 (63 reviews) | 
| **Retroactive Reporting** | 8.1 (581 reviews) | 8.6 (121 reviews) | 
| **Segmentation** | 8.6 (689 reviews) | 8.6 (117 reviews) | 
| **Mobile Reporting** | 8.2 (566 reviews) | 8.3 (108 reviews) | 
| **Unification Across Devices** | 8.2 (575 reviews) | 7.8 (18 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (700 reviews) | 8.7 (119 reviews) | 

#### Other

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **User Data** | 8.5 (668 reviews) | 8.7 (135 reviews) | 
| **Site Search Reporting** | 7.7 (490 reviews) | 8.6 (109 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.8 (538 reviews) | 8.5 (91 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 8.4 (90 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | Feature Not Available | 
| **Administration Alerts** | 7.6 (402 reviews) | 8.3 (91 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.4 (208 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | 8.6 (100 reviews) | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.8 (316 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | Feature Not Available | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 900 |
| **Smartlook** | 8.5/10 | 90 |

#### User Identification

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Demographics** | 7.8 (611 reviews) | Feature Not Available | 
| **User Segmentation** | 8.8 (775 reviews) | 8.4 (59 reviews) | 
| **Geolocation** | 8.3 (662 reviews) | 8.7 (64 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | 8.3 (64 reviews) | 
| **Real-Time Insights** | 8.6 (738 reviews) | 8.6 (69 reviews) | 
| **Attribution** | 7.9 (650 reviews) | 8.5 (60 reviews) | 
| **Dashboard** | 8.6 (793 reviews) | 8.6 (77 reviews) | 
| **User Path Tracking** | 8.1 (776 reviews) | 8.9 (72 reviews) | 
| **User Activity History** | 8.8 (764 reviews) | 8.7 (74 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.8 (34 reviews) | 
| **Exit Tracking** | 7.7 (542 reviews) | 8.5 (33 reviews) | 
| **Retention** | 8.4 (640 reviews) | 8.1 (29 reviews) | 
| **Return** | 8.3 (580 reviews) | 8.0 (29 reviews) | 
| **Conversions** | 9.0 (666 reviews) | 8.5 (28 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Smartlook** | 8.5/10 | 253 |

#### User Behavior

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.1 (221 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (205 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.4 (166 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.4 (127 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.0 (86 reviews) ✓ Verified | 
| **Data Analysis** | Not enough data | 8.3 (124 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.3 (104 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **User Identification** | Not enough data | 8.4 (167 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.4 (125 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1478 |
| **Smartlook** | 8.5/10 | 137 |

#### Product Analytics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Feature Not Available | 
| **User-Level Analytics** | 8.7 (1255 reviews) | 8.7 (109 reviews) | 
| **Segmentation** | 8.5 (1201 reviews) | 8.5 (91 reviews) | 
| **Funnels** | 8.8 (1293 reviews) | 8.7 (97 reviews) | 
| **Alerts** | 7.2 (834 reviews) | 8.4 (72 reviews) | 
| **Multi-Product Analytics** | 8.0 (953 reviews) | 8.1 (44 reviews) | 
| **User Scoring** | 7.0 (727 reviews) | Feature Not Available | 
| **Integrations** | 7.8 (949 reviews) | 8.9 (83 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (185 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (176 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (170 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (174 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.8 (22 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.2 (20 reviews) | Not enough data | 
| **Funnels** | 9.9 (45 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Cross System integrations** | 9.2 (8 reviews) | Not enough data | 
| **Alerts** | 10.0 (5 reviews) | Not enough data | 
| **Integrations** | 8.9 (30 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 7.6 (11 reviews) | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Smartlook** | 8.7/10 | 355 |

#### Agentic AI - Heatmap Tools

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (252 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.5 (229 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.4 (220 reviews) | 
| **Data Quantification** | Not enough data | 8.5 (207 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.7 (140 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Heat Maps** | Not enough data | 8.7 (279 reviews) | 
| **Session Replays** | Not enough data | 9.1 (312 reviews) | 
| **Monitoring** | Not enough data | 9.0 (275 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (223 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Smartlook** | 8.4/10 | 39 |

#### Metrics

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.8 (34 reviews) | 
| **Exit Tracking** | 7.7 (542 reviews) | 8.5 (33 reviews) | 
| **Retention** | 8.4 (640 reviews) | 8.1 (29 reviews) | 
| **Return** | 8.3 (580 reviews) | 8.0 (29 reviews) | 
| **Conversions** | 9.0 (666 reviews) | 8.5 (28 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Smartlook** | 9.0/10 | 61 |

#### Variation Testing

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **A/B Testing** | Not enough data | Feature Not Available | 
| **WYSIWYG Editor** | Not enough data | Feature Not Available | 
| **Conversion Goal** | Not enough data | Feature Not Available | 
| **Percentage of Traffic** | Not enough data | Feature Not Available | 
| **Confidence Level** | Not enough data | Feature Not Available | 
| **Multivariant Testing** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Segmentation** | Not enough data | 9.0 (29 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.9 (33 reviews) | 

#### Personalization

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Standard Targeting** | Not enough data | 9.2 (28 reviews) | 
| **Custom Targeting** | Not enough data | 9.0 (28 reviews) | 
| **Data Segmentation** | Not enough data | 8.9 (30 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Smartlook | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.9 (41 reviews) | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.9 (45 reviews) | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


**Unique to Smartlook (3):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Smartlook | 
|---|---|---|
| **Small-Business** | 31.8% | 85.4% | 
| **Mid-Market** | 47.2% | 12.1% | 
| **Enterprise** | 21.0% | 2.5% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Smartlook

- **Computer Software:** 10.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 7.9%
- **Retail:** 5.4%
- **Internet:** 4.9%
- **Financial Services:** 3.1%
- **Apparel & Fashion:** 3.0%
- **Consumer Goods:** 2.8%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2375 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)

### Alternatives to Smartlook

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2375 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [UXCam](https://www.g2.com/products/uxcam/reviews) — 4.6/5 stars (211 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1796 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Smartlook

- Title: [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) — 2 comments, 1 upvote
  > **Top comment:** "Hi Enrico,

thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.

You can also open..."
- Title: [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Inbaraj, 
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at..."
- Title: [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and..."
- Title: [How do I turn off the black box masks over EditTextViews in Android](https://www.g2.com/discussions/30601-how-do-i-turn-off-the-black-box-masks-over-edittextviews-in-android) — 1 comment
  > **Top comment:** "Hi Pavel,
thanks for your question.
Note that EditText and WebView are blacklisted by default and can be removed using..."
- Title: [What integration does Smartlook currently offer that cannot be missing from the platform implementation?](https://www.g2.com/discussions/27734-what-integration-does-smartlook-currently-offer-that-cannot-be-missing-from-the-platform-implementation) — 1 comment
  > **Top comment:** "Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
Lukas"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-smartlook)