Compare Amplitude Analytics and Smartlook 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Free
$0.00
Amplitude Analytics
Star Rating
(2,802)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its clean and responsive interface. Users appreciate the straightforward integration process, highlighting the ease of using the JS SDK and REST APIs for automation and backend workflows.
- Users say that Smartlook shines in providing visual analytics, particularly through its heat maps and user recordings. Reviewers find these features invaluable for understanding user behavior and identifying drop-off points on their websites.
- According to verified reviews, Amplitude Analytics has a significantly higher G2 Score, indicating greater overall user satisfaction. Users frequently mention the powerful behavioral analysis and detailed reporting capabilities that help them understand user engagement effectively.
- Reviewers mention that while Smartlook offers a solid user experience, it faces challenges in comparison to Amplitude Analytics, particularly in areas like event tracking granularity and comprehensive reporting features, which are often highlighted as strengths of Amplitude.
- Users report that Amplitude Analytics provides robust support for funnel and retention analysis, making it easier to visualize user journeys and identify key engagement drivers. This level of detail is often noted as a game-changer for product teams.
- G2 reviewers highlight that Smartlook's ease of setup is a strong point, with many users appreciating how quickly they can get started. However, they also note that Amplitude's more advanced features may require a steeper learning curve, which could be a consideration for teams looking for immediate insights.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Amplitude Analytics
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.5
2,079
8.9
656
Ease of Use
8.3
2,097
8.9
662
Ease of Setup
7.9
933
9.1
459
Ease of Admin
8.4
641
9.1
451
Quality of Support
8.4
1,593
8.8
470
Has the product been a good partner in doing business?
8.7
612
9.0
385
Product Direction (% positive)
8.6
1,912
9.0
620
Features by Category
Metrics
8.5
696
8.8
157
8.5
686
8.7
78
7.9
639
8.5
153
8.8
718
8.6
149
8.8
722
8.6
130
8.2
667
8.2
65
8.1
628
8.4
68
8.9
698
8.6
126
8.9
718
8.7
126
Reporting
8.5
670
8.8
149
8.3
614
8.5
63
8.1
581
8.6
121
8.6
686
8.6
117
8.2
566
8.3
108
8.2
574
7.8
18
8.6
698
8.7
119
Other
8.5
667
8.7
135
7.7
490
8.6
109
7.6
448
Feature Not Available
7.8
537
8.5
91
7.8
431
8.4
90
7.3
392
Feature Not Available
7.6
403
8.3
91
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.4
208
8.0
540
8.6
100
8.5
705
8.8
316
8.5
726
Feature Not Available
User Identification
7.8
612
Feature Not Available
8.8
773
8.4
59
8.3
664
8.7
64
Tracking & Reporting
8.9
803
8.3
64
8.6
737
8.6
69
7.9
651
8.5
60
8.6
794
8.6
77
8.1
776
8.9
72
8.8
765
8.7
74
Metrics
8.6
664
8.8
34
7.7
544
8.5
33
8.4
642
8.1
29
8.3
581
8.0
29
9.0
666
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.3
1040
Feature Not Available
8.7
1237
8.7
109
8.5
1187
8.5
91
8.8
1255
8.7
97
7.1
831
8.4
72
8.0
952
8.1
44
7.0
728
Feature Not Available
7.7
927
8.9
83
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
7
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Metrics
8.6
664
8.8
34
7.7
544
8.5
33
8.4
642
8.1
29
8.3
581
8.0
29
9.0
666
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Amplitude Analytics and Smartlook are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 Comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
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