Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Amplitude Analytics, SimilarWeb, SEMrush, and WordStream

Pricing

 
Free
Free
FREE
$0
per month
Pro
$99.95
/ month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
Guru
$199.95
/ month
 
Additional Solutions
Custom Plans
Business
$399.95
/ month
 
Enterprise
Upon Request
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial
WordStream
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.7
8.9
8.7
Ease of Use
Ease of Use
8.6
8.7
8.3
8.9
Ease of Setup
Ease of Setup
8.4
9.2
8.6
9.0
Ease of Admin
Ease of Admin
8.6
9.7
8.8
9.0
Quality of Support
Quality of Support
8.9
7.7
8.4
9.2
Ease of Doing Business With
Ease of Doing Business With
8.7
8.3
8.8
9.2
Product Direction (% positive)
Product Direction (% positive)
9.1
7.8
9.1
9.0
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.7
SEMrush
8.9
WordStream
8.7
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
SEMrush
8.3
WordStream
8.9
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
SEMrush
8.6
WordStream
9.0
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
SEMrush
8.8
WordStream
9.0
Quality of Support
Amplitude Analytics
8.9
SimilarWeb
7.7
SEMrush
8.4
WordStream
9.2
Ease of Doing Business With
Amplitude Analytics
8.7
SimilarWeb
8.3
SEMrush
8.8
WordStream
9.2
Product Direction (% positive)
Amplitude Analytics
9.1
SimilarWeb
7.8
SEMrush
9.1
WordStream
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.0%
33.3%
64.4%
69.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
55.6%
30.2%
26.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.9%
11.1%
5.3%
4.1%
Amplitude Analytics
Small-Business
25.0%
Mid-Market
51.1%
Enterprise
23.9%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
SEMrush
Small-Business
64.4%
Mid-Market
30.2%
Enterprise
5.3%
WordStream
Small-Business
69.0%
Mid-Market
26.9%
Enterprise
4.1%

Reviewers' Industry

 
Computer Software
13.6%
Internet
26.8%
Marketing and Advertising
36.8%
Marketing and Advertising
25.5%
 
Internet
12.9%
Marketing and Advertising
19.5%
Internet
13.2%
Computer Software
7.6%
 
Information Technology and Services
12.1%
Public Relations and Communications
17.1%
Computer Software
10.0%
Internet
5.6%
 
Entertainment
8.3%
Information Technology and Services
14.6%
Information Technology and Services
6.1%
Information Technology and Services
4.9%
 
Financial Services
6.8%
Financial Services
4.9%
Retail
2.2%
Health, Wellness and Fitness
3.2%
 
Other
46.2%
Other
17.1%
Other
31.8%
Other
53.3%
Amplitude Analytics
Computer Software
13.6%
Internet
12.9%
Information Technology and Services
12.1%
Entertainment
8.3%
Financial Services
6.8%
Other
46.2%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
SEMrush
Marketing and Advertising
36.8%
Internet
13.2%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.8%
WordStream
Marketing and Advertising
25.5%
Computer Software
7.6%
Internet
5.6%
Information Technology and Services
4.9%
Health, Wellness and Fitness
3.2%
Other
53.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bryan S.
Administrator

I get the feeling that Amplitude really understands its target market to a "T". I'm impressed at how the hierarchy of information presented perfectly matches what I actually want to use the platform for - the most common analyses and operations are the most...

G2 User in Financial Services

Similarweb is a fantastic tool for market research. The ability to view the breakdown of traffic sources for any given website, say referral traffic, and dig in to the specific websites sending traffic is invaluable as we prospect for new partners.

Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Troy S.
Administrator in Consumer Services

They now only helped me, but they educated me too. They made light work of correcting my mistakes. One of those mistakes being selecting other companies to try and manage my AdWords and Bing PPC accounts.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Graphic Design

The competitor budgets tend not to be very accurate.

Insta P.
User

Things easily get out of control with their service. Without looking for a few days, their software automatically does absurd things for your business like raise CPA to ridiculous amounts without prior approval. BEFORE WE USED WORDSTREAM, OUR ADS WERE...

 
Amplitude Analytics
Most Helpful Favorable Review
Bryan S.
Administrator

I get the feeling that Amplitude really understands its target market to a "T". I'm impressed at how the hierarchy of information presented perfectly matches what I actually want to use the platform for - the most common analyses and operations are the most...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

SimilarWeb
Most Helpful Favorable Review
G2 User in Financial Services

Similarweb is a fantastic tool for market research. The ability to view the breakdown of traffic sources for any given website, say referral traffic, and dig in to the specific websites sending traffic is invaluable as we prospect for new partners.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
G2 User in Graphic Design

The competitor budgets tend not to be very accurate.

WordStream
Most Helpful Favorable Review
Troy S.
Administrator in Consumer Services

They now only helped me, but they educated me too. They made light work of correcting my mistakes. One of those mistakes being selecting other companies to try and manage my AdWords and Bing PPC accounts.

Most Helpful Critical Review
Insta P.
User

Things easily get out of control with their service. Without looking for a few days, their software automatically does absurd things for your business like raise CPA to ridiculous amounts without prior approval. BEFORE WE USED WORDSTREAM, OUR ADS WERE...

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

WordStream
No videos provided

Downloads

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