Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Amplitude Analytics, SimilarWeb, SEMrush, and Moz Pro

Pricing

 
Free
Free
FREE
$0
per month
Pro
$99.95
/ month
Standard
$99
/ month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
Guru
$199.95
/ month
Medium
$179
/ month
 
Additional Solutions
Custom Plans
Business
$399.95
/ month
Large
$249
/ month
 
Enterprise
Upon Request
Premium
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.7
8.9
8.5
Ease of Use
Ease of Use
8.6
8.7
8.3
8.6
Ease of Setup
Ease of Setup
8.4
9.2
8.6
9.0
Ease of Admin
Ease of Admin
8.6
9.7
8.8
9.0
Quality of Support
Quality of Support
8.9
7.7
8.4
8.7
Ease of Doing Business With
Ease of Doing Business With
8.8
8.3
8.8
9.2
Product Direction (% positive)
Product Direction (% positive)
9.1
7.8
9.1
8.5
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.7
SEMrush
8.9
Moz Pro
8.5
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
SEMrush
8.3
Moz Pro
8.6
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
SEMrush
8.6
Moz Pro
9.0
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
SEMrush
8.8
Moz Pro
9.0
Quality of Support
Amplitude Analytics
8.9
SimilarWeb
7.7
SEMrush
8.4
Moz Pro
8.7
Ease of Doing Business With
Amplitude Analytics
8.8
SimilarWeb
8.3
SEMrush
8.8
Moz Pro
9.2
Product Direction (% positive)
Amplitude Analytics
9.1
SimilarWeb
7.8
SEMrush
9.1
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
33.3%
64.4%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
55.6%
30.2%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
11.1%
5.3%
10.4%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
SEMrush
Small-Business
64.4%
Mid-Market
30.2%
Enterprise
5.3%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Computer Software
13.4%
Internet
26.8%
Marketing and Advertising
36.8%
Marketing and Advertising
29.7%
 
Internet
12.7%
Marketing and Advertising
19.5%
Internet
13.2%
Internet
12.8%
 
Information Technology and Services
11.9%
Public Relations and Communications
17.1%
Computer Software
10.0%
Computer Software
12.8%
 
Entertainment
8.2%
Information Technology and Services
14.6%
Information Technology and Services
6.1%
Information Technology and Services
7.8%
 
Marketing and Advertising
7.5%
Financial Services
4.9%
Retail
2.2%
Retail
2.2%
 
Other
46.3%
Other
17.1%
Other
31.8%
Other
34.7%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
SEMrush
Marketing and Advertising
36.8%
Internet
13.2%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.8%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Joseph G.
Agency in Marketing and Advertising

I feel that some tools lack precision. For example the math behind the competitive score is based on Google's AdWords. That should not be used as a matric for SEO competitiveness. Also, what I really hate is the the feeling that everything that I want...

Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

 
Amplitude Analytics
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

SimilarWeb
Most Helpful Favorable Review
G2 User in Public Relations and Communications

It gives an OK estimate of site traffic. For a PR pro, it's a necessary tool to track metrics. The Chrome extension aspect of it is a huge plus. Makes it quick, seamless process.

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
Joseph G.
Agency in Marketing and Advertising

I feel that some tools lack precision. For example the math behind the competitive score is based on Google's AdWords. That should not be used as a matric for SEO competitiveness. Also, what I really hate is the the feeling that everything that I want...

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Moz Pro
No videos provided
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