Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Amplitude Analytics, SimilarWeb, SEMrush, and Ahrefs

Pricing

 
Enterprise
Contact Amplitude
FREE
$0
per month
Pro
$99.95
/ month
Lite
$99
/ month
 
Free
Free
ENTERPRISE
Custom Plans
Guru
$199.95
/ month
Standard
$179
/ month
 
Additional Solutions
Custom Plans
Business
$399.95
/ month
Advanced
$399
/ month
 
Enterprise
Upon Request
Agency
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Amplitude Analytics
Enterprise
Contact Amplitude
Free
Free
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial
Ahrefs
Lite
$99/ month
Standard
$179/ month
Advanced
$399/ month
Agency
$999/ month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
7.7
8.9
9.0
Ease of Use
Ease of Use
8.6
8.7
8.3
8.7
Ease of Setup
Ease of Setup
8.4
9.2
8.6
9.1
Ease of Admin
Ease of Admin
8.6
9.7
8.8
9.0
Quality of Support
Quality of Support
8.9
7.7
8.4
8.5
Ease of Doing Business With
Ease of Doing Business With
8.8
8.3
8.8
8.8
Product Direction (% positive)
Product Direction (% positive)
9.1
7.8
9.1
8.6
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.7
SEMrush
8.9
Ahrefs
9.0
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
SEMrush
8.3
Ahrefs
8.7
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
SEMrush
8.6
Ahrefs
9.1
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
SEMrush
8.8
Ahrefs
9.0
Quality of Support
Amplitude Analytics
8.9
SimilarWeb
7.7
SEMrush
8.4
Ahrefs
8.5
Ease of Doing Business With
Amplitude Analytics
8.8
SimilarWeb
8.3
SEMrush
8.8
Ahrefs
8.8
Product Direction (% positive)
Amplitude Analytics
9.1
SimilarWeb
7.8
SEMrush
9.1
Ahrefs
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.7%
33.3%
64.4%
62.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
55.6%
30.2%
30.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.6%
11.1%
5.3%
8.0%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
SEMrush
Small-Business
64.4%
Mid-Market
30.2%
Enterprise
5.3%
Ahrefs
Small-Business
62.0%
Mid-Market
30.0%
Enterprise
8.0%

Reviewers' Industry

 
Computer Software
13.5%
Internet
26.8%
Marketing and Advertising
36.8%
Marketing and Advertising
42.3%
 
Internet
12.8%
Marketing and Advertising
19.5%
Internet
13.2%
Internet
17.2%
 
Information Technology and Services
12.0%
Public Relations and Communications
17.1%
Computer Software
10.0%
Computer Software
14.0%
 
Entertainment
8.3%
Information Technology and Services
14.6%
Information Technology and Services
6.1%
Information Technology and Services
6.0%
 
Marketing and Advertising
6.8%
Financial Services
4.9%
Retail
2.2%
Insurance
1.9%
 
Other
46.6%
Other
17.1%
Other
31.8%
Other
18.6%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
SEMrush
Marketing and Advertising
36.8%
Internet
13.2%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.8%
Ahrefs
Marketing and Advertising
42.3%
Internet
17.2%
Computer Software
14.0%
Information Technology and Services
6.0%
Insurance
1.9%
Other
18.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

We currently implemented Amplitude into our CRM tool and having our user data implemented into our analytics tool has made understanding what's working in our marketing much easier

Agata J.
User in Information Technology and Services

SimilarWeb offers free plan for beginners that includes up to five results per metrics, one months of mobile app data and three months , which is great for startup company. I like the feature where you can compare your website results with your competitors'...

Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

G2 User in Higher Education

Nothing - it operates as a basic SEM tool is expected to.

G2 User in Marketing and Advertising

The organic and paid search estimators are inaccurate. The position heatmap is designed to give you an overview of rankings, but is nearly impossible to discern since it's a blur of colors.

 
Amplitude Analytics
Most Helpful Favorable Review
G2 User

We currently implemented Amplitude into our CRM tool and having our user data implemented into our analytics tool has made understanding what's working in our marketing much easier

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

SimilarWeb
Most Helpful Favorable Review
Agata J.
User in Information Technology and Services

SimilarWeb offers free plan for beginners that includes up to five results per metrics, one months of mobile app data and three months , which is great for startup company. I like the feature where you can compare your website results with your competitors'...

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
G2 User in Higher Education

Nothing - it operates as a basic SEM tool is expected to.

Ahrefs
Most Helpful Favorable Review
Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Most Helpful Critical Review
G2 User in Marketing and Advertising

The organic and paid search estimators are inaccurate. The position heatmap is designed to give you an overview of rankings, but is nearly impossible to discern since it's a blur of colors.

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Ahrefs
No videos provided
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