Compare Amplitude Analytics, SimilarWeb, and Mixpanel

Pricing

 
Free
Free
FREE
$0
per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.8
8.2
Ease of Use
Ease of Use
8.6
8.7
7.7
Ease of Setup
Ease of Setup
8.4
9.2
7.0
Ease of Admin
Ease of Admin
8.6
9.7
7.6
Quality of Support
Quality of Support
9.0
7.8
7.8
Ease of Doing Business With
Ease of Doing Business With
8.8
8.3
8.1
Product Direction (% positive)
Product Direction (% positive)
9.0
7.8
6.8
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.8
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
Mixpanel
7.0
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
Mixpanel
7.6
Quality of Support
Amplitude Analytics
9.0
SimilarWeb
7.8
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.8
SimilarWeb
8.3
Mixpanel
8.1
Product Direction (% positive)
Amplitude Analytics
9.0
SimilarWeb
7.8
Mixpanel
6.8

Features

User Identification
Demographics
Amplitude Analytics
7.5
SimilarWeb
Not enough data available
Mixpanel
7.8
User Segmentation
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Mixpanel
8.2
Geolocation
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
7.1
Tracking & Reporting
Crash Reporting
Amplitude Analytics
7.3
SimilarWeb
Not enough data available
Mixpanel
7.0
Custom Event Tracking
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Mixpanel
8.6
Real-Time Insights
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
7.5
Attribution
Amplitude Analytics
8.1
SimilarWeb
Not enough data available
Mixpanel
6.7
Dashboard
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Mixpanel
7.8
User Path Tracking
Amplitude Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.5
User Activity History
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Mixpanel
8.2
Metrics
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.9
Engagement
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
8.0
Exit Tracking
Amplitude Analytics
7.6
SimilarWeb
Not enough data available
Mixpanel
6.6
Events
Amplitude Analytics
9.2
SimilarWeb
Not enough data available
Mixpanel
8.6
Retention
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
7.6
Return
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Mixpanel
7.0
Conversions
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
7.9
Funnels
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
8.1
Reporting
Real-Time
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
8.3
Trending
Amplitude Analytics
8.1
SimilarWeb
Not enough data available
Mixpanel
7.8
Retroactive Reporting
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Mixpanel
7.5
Segmentation
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
8.0
Dashboards
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
7.7
Custom Reports and Dashboards
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Mixpanel
7.6
Other
User Data
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
8.0
Load Time Monitoring
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Mixpanel
6.9
Campaign Tracking
Amplitude Analytics
8.4
SimilarWeb
Not enough data available
Mixpanel
7.8
E-Commerce
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
6.9
Tracking
Standard Tracking
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
8.0
Tracking Flexibility
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Mixpanel
7.5
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
7.5
System Notifications
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
7.1
Alerts
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Mixpanel
7.1
Administration
API / Integrations
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Mixpanel
7.2
QA Testing
Amplitude Analytics
8.0
SimilarWeb
Not enough data available
Mixpanel
7.0
Performance and Reliability
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Mixpanel
8.0
User, Role, and Access Management
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.5%
39.3%
62.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
50.0%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.4%
10.7%
5.0%
Amplitude Analytics
Small-Business
25.5%
Mid-Market
51.1%
Enterprise
23.4%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
Mixpanel
Small-Business
62.7%
Mid-Market
32.3%
Enterprise
5.0%

Reviewers' Industry

 
Computer Software
12.8%
Internet
28.6%
Computer Software
24.0%
 
Marketing and Advertising
10.6%
Marketing and Advertising
17.9%
Internet
17.6%
 
Internet
9.6%
Public Relations and Communications
14.3%
Information Technology and Services
13.1%
 
Information Technology and Services
9.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.7%
 
Entertainment
9.6%
Computer Software
7.1%
Financial Services
6.3%
 
Other
47.9%
Other
17.9%
Other
31.2%
Amplitude Analytics
Computer Software
12.8%
Marketing and Advertising
10.6%
Internet
9.6%
Information Technology and Services
9.6%
Entertainment
9.6%
Other
47.9%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
Mixpanel
Computer Software
24.0%
Internet
17.6%
Information Technology and Services
13.1%
Marketing and Advertising
7.7%
Financial Services
6.3%
Other
31.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

Amplitude provides an easy to understand platform to analyze and track lots of data. The different types of charts and formulas that you can use provide a robust way to visualize data points to show performance. Users should be able to pick up the program...

Andrei B.
Industry Analyst / Tech Writer in Internet

A lot of insights about any website. Best part is traffic and popular pages.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
G2 User

Amplitude provides an easy to understand platform to analyze and track lots of data. The different types of charts and formulas that you can use provide a robust way to visualize data points to show performance. Users should be able to pick up the program...

Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

SimilarWeb
Most Helpful Favorable Review
Andrei B.
Industry Analyst / Tech Writer in Internet

A lot of insights about any website. Best part is traffic and popular pages.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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5 of 5
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2 of 4
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SimilarWeb

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

Amplitude Analytics
SimilarWeb
No downloads provided
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