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Compare Amplitude Analytics, SimilarWeb, Google Analytics, and Mixpanel

Pricing

 
Free
Free
FREE
$0
per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.7
9.0
8.2
Ease of Use
Ease of Use
8.6
8.7
7.6
7.7
Ease of Setup
Ease of Setup
8.4
9.2
7.8
7.0
Ease of Admin
Ease of Admin
8.6
9.7
8.1
7.6
Quality of Support
Quality of Support
8.9
7.7
7.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.8
8.3
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
9.1
7.8
8.4
6.8
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.7
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
Google Analytics
7.6
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
Google Analytics
7.8
Mixpanel
7.0
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
Google Analytics
8.1
Mixpanel
7.6
Quality of Support
Amplitude Analytics
8.9
SimilarWeb
7.7
Google Analytics
7.3
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.8
SimilarWeb
8.3
Google Analytics
8.2
Mixpanel
8.1
Product Direction (% positive)
Amplitude Analytics
9.1
SimilarWeb
7.8
Google Analytics
8.4
Mixpanel
6.8

Features

User Identification
Geolocation
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
9.0
Mixpanel
7.0
Demographics
Amplitude Analytics
7.5
SimilarWeb
Not enough data available
Google Analytics
8.9
Mixpanel
7.8
User Segmentation
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Google Analytics
8.8
Mixpanel
8.1
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
SimilarWeb
Not enough data available
Google Analytics
8.7
Mixpanel
7.5
User Activity History
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Google Analytics
8.5
Mixpanel
8.2
Crash Reporting
Amplitude Analytics
7.3
SimilarWeb
Not enough data available
Google Analytics
7.9
Mixpanel
7.0
Custom Event Tracking
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
8.6
Real-Time Insights
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.8
Mixpanel
7.5
Attribution
Amplitude Analytics
8.0
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
6.7
Dashboard
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.8
Mixpanel
7.8
Metrics
Conversions
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.7
Mixpanel
7.9
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
9.0
Mixpanel
7.9
Engagement
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.9
Mixpanel
8.0
Exit Tracking
Amplitude Analytics
7.6
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
6.5
Events
Amplitude Analytics
9.2
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
8.6
Retention
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
7.6
Return
Amplitude Analytics
8.4
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
7.0
Funnels
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
8.1
Reporting
Real-Time
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.9
Mixpanel
8.3
Trending
Amplitude Analytics
8.2
SimilarWeb
Not enough data available
Google Analytics
8.7
Mixpanel
7.7
Retroactive Reporting
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
7.5
Segmentation
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
8.0
Dashboards
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.9
Mixpanel
7.7
Custom Reports and Dashboards
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
7.5
Other
User Data
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.7
Mixpanel
7.9
Load Time Monitoring
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
6.9
Campaign Tracking
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Google Analytics
8.7
Mixpanel
7.7
E-Commerce
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
6.7
Tracking
Standard Tracking
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
9.0
Mixpanel
8.0
Tracking Flexibility
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.6
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
7.5
System Notifications
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
7.1
Alerts
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.4
Mixpanel
7.0
Administration
API / Integrations
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.7
Mixpanel
7.1
QA Testing
Amplitude Analytics
8.0
SimilarWeb
Not enough data available
Google Analytics
8.5
Mixpanel
7.0
Performance and Reliability
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.9
Mixpanel
8.0
User, Role, and Access Management
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Google Analytics
9.0
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
33.3%
60.6%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
55.6%
27.5%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
11.1%
11.9%
4.6%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Computer Software
13.4%
Internet
26.8%
Marketing and Advertising
22.1%
Computer Software
25.7%
 
Internet
12.7%
Marketing and Advertising
19.5%
Information Technology and Services
6.8%
Internet
18.7%
 
Information Technology and Services
11.9%
Public Relations and Communications
17.1%
Computer Software
6.8%
Information Technology and Services
14.3%
 
Entertainment
8.2%
Information Technology and Services
14.6%
Internet
6.1%
Marketing and Advertising
7.0%
 
Marketing and Advertising
7.5%
Financial Services
4.9%
Higher Education
3.0%
Financial Services
7.0%
 
Other
46.3%
Other
17.1%
Other
55.3%
Other
27.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User

The ability to create new charts quickly, and to group/filter based on attributes we assign.

Juan Manuel B.
Administrator

The customer service and the plataform, generate reporting and data

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
G2 User

The ability to create new charts quickly, and to group/filter based on attributes we assign.

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

SimilarWeb
Most Helpful Favorable Review
Juan Manuel B.
Administrator

The customer service and the plataform, generate reporting and data

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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SimilarWeb
Google Analytics

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Amplitude Analytics
SimilarWeb
No downloads provided
Google Analytics
No downloads provided
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SimilarWeb
SimilarWeb
Google Analytics
Google Analytics
Mixpanel
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