Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Amplitude Analytics, SimilarWeb, Google Analytics, and HubSpot

Pricing

 
Free
Free
FREE
$0
per month
Marketing Hub Free
$0
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
Marketing Hub Starter
$50
/month
 
Additional Solutions
Custom Plans
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.7
9.0
8.5
Ease of Use
Ease of Use
8.6
8.7
7.6
8.4
Ease of Setup
Ease of Setup
8.4
9.2
7.8
8.0
Ease of Admin
Ease of Admin
8.6
9.7
8.1
8.5
Quality of Support
Quality of Support
8.9
7.7
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
8.8
8.3
8.2
8.7
Product Direction (% positive)
Product Direction (% positive)
9.1
7.8
8.4
8.6
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.7
Google Analytics
9.0
HubSpot
8.5
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
Google Analytics
7.6
HubSpot
8.4
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
Google Analytics
7.8
HubSpot
8.0
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
Google Analytics
8.1
HubSpot
8.5
Quality of Support
Amplitude Analytics
8.9
SimilarWeb
7.7
Google Analytics
7.3
HubSpot
8.7
Ease of Doing Business With
Amplitude Analytics
8.8
SimilarWeb
8.3
Google Analytics
8.2
HubSpot
8.7
Product Direction (% positive)
Amplitude Analytics
9.1
SimilarWeb
7.8
Google Analytics
8.4
HubSpot
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
33.3%
60.6%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
55.6%
27.6%
38.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
11.1%
11.9%
6.1%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.9%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%

Reviewers' Industry

 
Computer Software
13.4%
Internet
26.8%
Marketing and Advertising
22.1%
Marketing and Advertising
19.2%
 
Internet
12.7%
Marketing and Advertising
19.5%
Information Technology and Services
6.8%
Computer Software
14.8%
 
Information Technology and Services
11.9%
Public Relations and Communications
17.1%
Computer Software
6.8%
Information Technology and Services
9.8%
 
Entertainment
8.2%
Information Technology and Services
14.6%
Internet
6.1%
Internet
6.1%
 
Marketing and Advertising
7.5%
Financial Services
4.9%
Higher Education
3.0%
Financial Services
2.7%
 
Other
46.3%
Other
17.1%
Other
55.3%
Other
47.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
HubSpot
Marketing and Advertising
19.2%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
David R.
Consultant

I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board...

Mark B.
Industry Analyst / Tech Writer in Internet

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
Amplitude Analytics
Most Helpful Favorable Review
David R.
Consultant

I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

SimilarWeb
Most Helpful Favorable Review
Mark B.
Industry Analyst / Tech Writer in Internet

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Screenshots

 
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 4
2 of 4
3 of 4
4 of 4
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Downloads

Amplitude Analytics
SimilarWeb
No downloads provided
Google Analytics
No downloads provided
Ask Amplitude a QuestionContact AmplitudeAsk SimilarWeb a QuestionContact SimilarWebAsk Google Analytics a QuestionContact Google AnalyticsAsk HubSpot a QuestionContact HubSpot