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Compare Amplitude Analytics, SimilarWeb, Google Analytics, and Adobe Analytics

Pricing

 
Free
Free
FREE
$0
per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
7.7
9.0
8.4
Ease of Use
Ease of Use
8.6
8.7
7.6
7.0
Ease of Setup
Ease of Setup
8.4
9.2
7.8
6.4
Ease of Admin
Ease of Admin
8.6
9.7
8.1
7.2
Quality of Support
Quality of Support
8.9
7.7
7.3
7.5
Ease of Doing Business With
Ease of Doing Business With
8.8
8.3
8.2
7.6
Product Direction (% positive)
Product Direction (% positive)
9.1
7.8
8.4
6.9
Meets Requirements
Amplitude Analytics
8.9
SimilarWeb
7.7
Google Analytics
9.0
Adobe Analytics
8.4
Ease of Use
Amplitude Analytics
8.6
SimilarWeb
8.7
Google Analytics
7.6
Adobe Analytics
7.0
Ease of Setup
Amplitude Analytics
8.4
SimilarWeb
9.2
Google Analytics
7.8
Adobe Analytics
6.4
Ease of Admin
Amplitude Analytics
8.6
SimilarWeb
9.7
Google Analytics
8.1
Adobe Analytics
7.2
Quality of Support
Amplitude Analytics
8.9
SimilarWeb
7.7
Google Analytics
7.3
Adobe Analytics
7.5
Ease of Doing Business With
Amplitude Analytics
8.8
SimilarWeb
8.3
Google Analytics
8.2
Adobe Analytics
7.6
Product Direction (% positive)
Amplitude Analytics
9.1
SimilarWeb
7.8
Google Analytics
8.4
Adobe Analytics
6.9

Features

User Identification
Geolocation
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
9.1
Adobe Analytics
8.4
Demographics
Amplitude Analytics
7.5
SimilarWeb
Not enough data available
Google Analytics
8.9
Adobe Analytics
8.1
User Segmentation
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Google Analytics
8.8
Adobe Analytics
8.4
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
SimilarWeb
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.4
User Activity History
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Google Analytics
8.5
Adobe Analytics
8.4
Crash Reporting
Amplitude Analytics
7.3
SimilarWeb
Not enough data available
Google Analytics
7.9
Adobe Analytics
8.1
Custom Event Tracking
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.5
Real-Time Insights
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.8
Adobe Analytics
8.1
Attribution
Amplitude Analytics
8.0
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.2
Dashboard
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.8
Adobe Analytics
8.5
Metrics
Conversions
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.5
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
9.0
Adobe Analytics
8.5
Engagement
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.9
Adobe Analytics
8.3
Exit Tracking
Amplitude Analytics
7.6
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.3
Events
Amplitude Analytics
9.2
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.4
Retention
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.1
Return
Amplitude Analytics
8.4
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.3
Funnels
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.3
Reporting
Real-Time
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.9
Adobe Analytics
8.0
Trending
Amplitude Analytics
8.2
SimilarWeb
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.2
Retroactive Reporting
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.3
Segmentation
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.5
Dashboards
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.9
Adobe Analytics
8.4
Custom Reports and Dashboards
Amplitude Analytics
9.0
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.5
Other
User Data
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.4
Load Time Monitoring
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.0
Campaign Tracking
Amplitude Analytics
8.5
SimilarWeb
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.4
E-Commerce
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.5
Adobe Analytics
8.5
Tracking
Standard Tracking
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.9
Adobe Analytics
8.5
Tracking Flexibility
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.6
Adobe Analytics
8.4
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.2
System Notifications
Amplitude Analytics
8.7
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.2
Alerts
Amplitude Analytics
8.9
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.2
Administration
API / Integrations
Amplitude Analytics
8.6
SimilarWeb
Not enough data available
Google Analytics
8.7
Adobe Analytics
8.1
QA Testing
Amplitude Analytics
8.0
SimilarWeb
Not enough data available
Google Analytics
8.4
Adobe Analytics
8.1
Performance and Reliability
Amplitude Analytics
8.8
SimilarWeb
Not enough data available
Google Analytics
8.9
Adobe Analytics
8.3
User, Role, and Access Management
Amplitude Analytics
9.1
SimilarWeb
Not enough data available
Google Analytics
9.0
Adobe Analytics
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.7%
33.3%
60.6%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
55.6%
27.5%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.6%
11.1%
11.9%
45.5%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Computer Software
13.5%
Internet
26.8%
Marketing and Advertising
22.1%
Marketing and Advertising
14.6%
 
Internet
12.8%
Marketing and Advertising
19.5%
Information Technology and Services
6.8%
Retail
6.0%
 
Information Technology and Services
12.0%
Public Relations and Communications
17.1%
Computer Software
6.8%
Financial Services
5.2%
 
Entertainment
8.3%
Information Technology and Services
14.6%
Internet
6.1%
Information Technology and Services
5.1%
 
Marketing and Advertising
6.8%
Financial Services
4.9%
Higher Education
3.0%
Internet
4.0%
 
Other
46.6%
Other
17.1%
Other
55.2%
Other
65.1%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Amplitude Analytics
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

SimilarWeb
Most Helpful Favorable Review
G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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SimilarWeb
Google Analytics

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

SimilarWeb
No videos provided
Google Analytics
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Downloads

Amplitude Analytics
SimilarWeb
No downloads provided
Google Analytics
No downloads provided
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