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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Free
$
Amplitude Analytics
Star Rating
(2,620)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both SAP Emarsys and Amplitude Analytics offer robust Engagement features, Amplitude Analytics scores higher (8.5 vs. 8.1) due to its advanced segmentation capabilities, allowing for more personalized user interactions. Reviewers mention that Amplitude's ability to track user behavior in real-time enhances engagement strategies significantly.
- Reviewers mention that Standard Event Tracking is more intuitive in Amplitude Analytics (8.8) compared to SAP Emarsys (7.9). Users appreciate Amplitude's straightforward setup for tracking events, which they say simplifies the process of gathering actionable insights.
- Users on G2 highlight that Custom Reports and Dashboards in Amplitude Analytics (8.6) provide more flexibility and customization options than those in SAP Emarsys (8.0). Reviewers say this feature allows them to tailor reports to their specific needs, making data analysis more effective.
- Reviewers mention that API / Integrations are more comprehensive in Amplitude Analytics (8.1) than in SAP Emarsys (7.1). Users report that Amplitude's extensive integration options with other tools streamline their workflows, enhancing overall productivity.
- Users say that Ease of Setup is a significant differentiator, with Amplitude Analytics (7.9) being easier to implement than SAP Emarsys (7.2). Reviewers appreciate the guided setup process in Amplitude, which they say reduces the time to get started.
- G2 users report that both products have similar Quality of Support scores (8.4), but users of Amplitude Analytics mention quicker response times and more helpful resources, which they say makes a difference when troubleshooting issues.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Amplitude Analytics
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.5
1,990
8.3
400
Ease of Use
8.3
2,008
8.2
405
Ease of Setup
7.9
859
7.1
212
Ease of Admin
8.4
617
8.2
171
Quality of Support
8.4
1,528
8.4
396
Has the product been a good partner in doing business?
8.7
589
8.5
172
Product Direction (% positive)
8.6
1,827
8.9
373
Features by Category
Email Marketing
Not enough data
8.7
261
|
Verified
Not enough data
8.7
246
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
8.3
231
|
Verified
Online Marketing
Not enough data
7.0
157
|
Verified
Not enough data
8.0
190
|
Verified
Not enough data
8.1
217
|
Verified
Not enough data
8.0
214
|
Verified
Not enough data
7.7
157
Lead Management
Not enough data
7.9
173
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
158
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Campaign Management
Not enough data
8.2
181
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Social
Not enough data
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Reporting & Analytics
Not enough data
8.0
236
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Platform
Not enough data
7.6
152
|
Verified
Not enough data
8.0
134
|
Verified
Not enough data
8.5
151
|
Verified
Not enough data
7.9
105
|
Verified
Not enough data
6.8
106
|
Verified
Not enough data
8.5
136
|
Verified
Not enough data
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
Not enough data
7.9
157
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.4
116
|
Verified
Metrics
8.5
688
7.8
35
8.5
679
8.1
38
7.9
634
8.0
30
8.8
709
8.0
34
8.8
713
8.1
33
8.2
659
8.3
35
8.1
625
7.8
33
8.8
689
8.3
36
8.9
707
8.0
33
Reporting
8.5
666
8.0
40
8.3
611
8.1
37
8.1
580
7.8
35
8.6
679
8.6
39
8.2
562
8.1
37
8.2
570
7.9
32
8.6
686
7.8
36
Other
8.5
658
8.2
35
7.7
490
8.0
32
7.6
447
8.0
29
7.8
532
8.4
36
7.8
430
8.2
31
7.3
391
8.4
31
7.6
403
7.7
34
Agentic AI - Digital Analytics
6.6
55
7.5
8
7.1
56
7.1
8
6.8
57
7.3
8
7.6
56
7.1
8
Administration
8.1
598
7.1
38
8.0
540
7.5
36
8.5
700
8.3
40
8.6
723
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
User Identification
7.8
610
Not enough data
8.8
767
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
734
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and SAP Emarsys are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
SAP Emarsys is categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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