Compare Amplitude Analytics and ObservePoint
See this
side-by-side comparison of Amplitude Analytics vs. ObservePoint
based on preference data from user reviews. Amplitude Analytics rates 4.5/5 stars with 498 reviews. By contrast, ObservePoint rates 4.3/5 stars with 15 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Amplitude Analytics Optimized for quick response |  ObservePoint | |
| Star Rating | Amplitude Analytics | ObservePoint |
| Market Segments | Amplitude Analytics Small-Business (43.2% of reviews) | ObservePoint Enterprise (46.2% of reviews) |
| Entry Level Price | Amplitude Analytics Contact Amplitude | ObservePoint No pricing information available |
Amplitude Analytics vs ObservePoint
When assessing the two solutions, reviewers found Amplitude Analytics easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Amplitude Analytics meets the needs of their business better than ObservePoint.
- When comparing quality of ongoing product support, reviewers felt that Amplitude Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Amplitude Analytics over ObservePoint.
Categories
Shared Categories
Amplitude Analytics and ObservePoint are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
ObservePoint is categorized as Customer Journey Analytics and Tag Management
Pricing
Enterprise
Contact Amplitude
Free
Free
Free Trial
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Free Trial Unavailable
Ratings
Meets Requirements
Amplitude Analytics
Responses: 354
ObservePoint
Responses: 11
Ease of Use
Amplitude Analytics
Responses: 356
ObservePoint
Responses: 12
Ease of Setup
Amplitude Analytics
Responses: 123
ObservePoint
Responses: 5
Ease of Admin
Amplitude Analytics
Responses: 133
ObservePoint
Responses: 5
Quality of Support
Amplitude Analytics
Responses: 275
ObservePoint
Responses: 12
Ease of Doing Business With
Amplitude Analytics
Responses: 117
ObservePoint
Responses: 5
Product Direction (% positive)
Amplitude Analytics
Responses: 340
ObservePoint
Responses: 11
Features
Metrics
Sessions - Digital Analytics
Amplitude Analytics
Responses: 131
ObservePoint
Responses: 6
Engagement
Amplitude Analytics
Responses: 130
ObservePoint
Responses: 6
Entry and Exit Pages
Amplitude Analytics
Responses: 118
ObservePoint
Responses: 6
Standard Event Tracking
Amplitude Analytics
Responses: 137
ObservePoint
Responses: 6
Custom Event Tracking
Amplitude Analytics
Responses: 139
ObservePoint
Responses: 6
Retention
Amplitude Analytics
Responses: 123
ObservePoint
Responses: 5
Return
Amplitude Analytics
Responses: 118
ObservePoint
Responses: 5
Conversions
Amplitude Analytics
Responses: 134
ObservePoint
Responses: 6
Funnels
Amplitude Analytics
Responses: 138
ObservePoint
Responses: 6
Reporting
Real-Time Reporting
Amplitude Analytics
Responses: 128
ObservePoint
Responses: 6
Trending
Amplitude Analytics
Responses: 112
ObservePoint
Responses: 6
Retroactive Reporting
Amplitude Analytics
Responses: 109
ObservePoint
Responses: 5
Segmentation
Amplitude Analytics
Responses: 134
ObservePoint
Responses: 6
Mobile Reporting
Amplitude Analytics
Responses: 100
ObservePoint
Responses: 5
Unification Across Devices
Amplitude Analytics
Responses: 100
ObservePoint
Responses: 5
Custom Reports and Dashboards
Amplitude Analytics
Responses: 136
ObservePoint
Responses: 6
Other
User Data
Amplitude Analytics
Responses: 127
ObservePoint
Responses: 6
Site Search Reporting
Amplitude Analytics
Responses: 79
ObservePoint
Responses: 6
Load Time Monitoring
Amplitude Analytics
Responses: 67
ObservePoint
Responses: 5
Campaign Tracking
Amplitude Analytics
Responses: 97
ObservePoint
E-Commerce
Amplitude Analytics
Responses: 69
ObservePoint
Promotional Messages
Amplitude Analytics
Responses: 58
ObservePoint
Responses: 5
Administration Alerts
Amplitude Analytics
Responses: 65
ObservePoint
Responses: 6
Administration
API / Integrations
Amplitude Analytics
Responses: 138
ObservePoint
Responses: 5
QA Testing
Amplitude Analytics
Responses: 133
ObservePoint
Responses: 5
Performance and Reliability
Amplitude Analytics
Responses: 179
ObservePoint
Responses: 5
User, Role, and Access Management
Amplitude Analytics
Responses: 186
ObservePoint
Reviewers' Company Size
Reviewers of Amplitude Analytics were most often representing companies in the Small-Business segment, while reviewers for ObservePoint were more commonly in the Enterprise segment.
Small-Business
(50 or fewer emp.)
Amplitude Analytics
ObservePoint
Mid-Market
(51-1000 emp.)
Amplitude Analytics
ObservePoint
Enterprise
(> 1000 emp.)
Amplitude Analytics
ObservePoint
Reviewers' Industry
Computer Software
21.0%
Information Technology and Services
13.7%
Internet
8.5%
Financial Services
7.4%
Health, Wellness and Fitness
5.2%
Other
44.3%
Internet
15.4%
Computer Software
15.4%
Telecommunications
7.7%
Non-Profit Organization Management
7.7%
Marketing and Advertising
7.7%
Other
46.2%
Reviews
Most Helpful Favorable Review
Lucila P.
User in Information Technology and Services
The product is extremely useful to understand user behaviour, quickly identify pain points and understand how users are moving from one step to the next (how quickly, how successful, etc) It is overall intuitive (for BI users) though there are certain...
Sham S.
User in Telecommunications
Easy way of collating and visualising the data
Most Helpful Critical Review
Naveeth B.
User in Construction
I feel like, despite the volume of data collected, there are limitations to the things I can do with that data. For example, I'm not able to do much or any analysis with it. Also, some of the UI isn't the most intuitive, so setting up meaningful dashboards...
User in Education Management
Probably that it might take w while to learn
Discussions
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Offical Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Offical Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is Amplitude able to track the same user on different devices (like phone, tablet), as well as different platforms like web, mobile web, and native mobile apps?
1 comment
Offical Response from Amplitude Analytics
Yes, Amplitude is able to unify user journeys across devices and platforms, as well as merge users who are anonymous and then sign in at a later point. You...Read more
ObservePoint has no discussions with answers
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