# Amplitude Analytics vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in providing a clear and intuitive dashboard, which users find helpful for tracking events and building effective business KPIs. One user mentioned that the platform's use of AI tools significantly streamlines web traffic analysis.
- **Users say** that mParticle by Rokt shines in its customer support, with many praising the team's responsiveness and willingness to address issues. One reviewer highlighted how the support team makes users feel heard, which is crucial for businesses relying on timely assistance.
- **Reviewers mention** that Amplitude Analytics offers a wide range of features, including user profiles, segmentation, and A/B testing, which are particularly beneficial for businesses looking to optimize their marketing strategies. Users appreciate the ability to conduct geolocation-specific A/B testing to target users effectively.
- **According to verified reviews** , mParticle by Rokt is effective in organizing customer data in one centralized location, making it easier for users to understand event tracking. This feature is particularly valuable for businesses managing multiple marketing channels.
- **G2 reviewers highlight** that Amplitude Analytics has a significantly higher overall satisfaction score compared to mParticle, indicating a stronger performance in user experience and feature richness. Users have noted that Amplitude has been instrumental in making informed business decisions through its robust analytics capabilities.
- **Users report** that while mParticle by Rokt provides solid solutions for audience building and multichannel marketing, it lacks the depth of analytics features found in Amplitude. This difference can impact businesses that require comprehensive insights for data-driven decision-making.



| | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,906 | 175 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (4 reviews)
- Insights (4 reviews)

Cons:
- Complex Configuration (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2132 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 8.3 (2150 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 8.0 (977 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 8.4 (1633 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1950 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1024 |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | 8.0 (23 reviews) | 
| **Engagement** | 8.5 (689 reviews) | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | 8.2 (19 reviews) | 
| **Standard Event Tracking** | 8.8 (721 reviews) | 8.4 (22 reviews) | 
| **Custom Event Tracking** | 8.8 (724 reviews) | 8.3 (24 reviews) | 
| **Retention** | 8.2 (667 reviews) | 7.8 (20 reviews) | 
| **Return** | 8.1 (627 reviews) | 8.5 (21 reviews) | 
| **Conversions** | 8.9 (699 reviews) | 8.8 (21 reviews) | 
| **Funnels** | 8.9 (719 reviews) | 8.9 (22 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | 8.2 (20 reviews) | 
| **Trending** | 8.3 (614 reviews) | 8.3 (19 reviews) | 
| **Retroactive Reporting** | 8.1 (580 reviews) | Not enough data | 
| **Segmentation** | 8.6 (687 reviews) | 8.8 (20 reviews) | 
| **Mobile Reporting** | 8.2 (565 reviews) | 8.3 (14 reviews) | 
| **Unification Across Devices** | 8.2 (574 reviews) | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | 8.3 (22 reviews) | 

#### Other

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | 8.9 (20 reviews) | 
| **Site Search Reporting** | 7.7 (489 reviews) | 8.9 (12 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | 8.8 (11 reviews) | 
| **Campaign Tracking** | 7.8 (536 reviews) | 8.6 (13 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 8.5 (14 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | 7.5 (8 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.4 (23 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | 8.7 (20 reviews) | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | 8.4 (30 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | 7.8 (15 reviews) | 
| **User Segmentation** | 8.8 (775 reviews) | 8.6 (20 reviews) | 
| **Geolocation** | 8.3 (663 reviews) | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | 8.9 (22 reviews) | 
| **Real-Time Insights** | 8.6 (738 reviews) | 8.9 (19 reviews) | 
| **Attribution** | 7.9 (651 reviews) | 7.7 (20 reviews) | 
| **Dashboard** | 8.6 (794 reviews) | 8.6 (22 reviews) | 
| **User Path Tracking** | 8.1 (777 reviews) | 8.5 (21 reviews) | 
| **User Activity History** | 8.8 (765 reviews) | 8.5 (20 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.3 (12 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 8.5 (9 reviews) | 
| **Retention** | 8.4 (641 reviews) | 8.0 (10 reviews) | 
| **Return** | 8.3 (581 reviews) | 7.5 (10 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.8 (11 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1450 |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | 8.4 (23 reviews) | 
| **User-Level Analytics** | 8.7 (1248 reviews) | 8.7 (30 reviews) | 
| **Segmentation** | 8.5 (1194 reviews) | 8.6 (37 reviews) | 
| **Funnels** | 8.8 (1280 reviews) | 8.8 (41 reviews) | 
| **Alerts** | 7.1 (832 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | 8.8 (26 reviews) | 
| **User Scoring** | 7.0 (726 reviews) | 8.6 (21 reviews) | 
| **Integrations** | 7.7 (939 reviews) | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (180 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (172 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.9 (14 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.6 (12 reviews) | Not enough data | 
| **Funnels** | 9.9 (31 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 7.9 (7 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | Not enough data | 6.7 (9 reviews) | 
| **Recommendations** | Not enough data | 6.5 (9 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | 

#### Management

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.8 (9 reviews) | 
| **Data Discovery** | Not enough data | 7.8 (9 reviews) | 
| **Data Profililng** | Not enough data | 8.0 (10 reviews) | 
| **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | 
| **Data Lineage** | Not enough data | 7.0 (9 reviews) | 

#### Compliance

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | 
| **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | 
| **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | 

#### Security

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Access Control** | Not enough data | 8.9 (9 reviews) | 
| **Roles Management** | Not enough data | 8.0 (10 reviews) | 
| **Compliance Management** | Not enough data | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | Not enough data | 8.2 (10 reviews) | 
| **Data Distribution** | Not enough data | 8.3 (9 reviews) | 
| **Data Unification** | Not enough data | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | Not enough data | 8.7 (10 reviews) | 
| **Policy Management** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.2 (25 reviews) | 
| **Expandability** | Not enough data | 8.8 (29 reviews) | 
| **Content Marketing** | Not enough data | 7.0 (21 reviews) | 
| **Multiple Devices** | Not enough data | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.5 (25 reviews) | 
| **Predictive Modeling** | Not enough data | 7.0 (21 reviews) | 
| **Recommendation Engine** | Not enough data | 6.6 (20 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.1 (28 reviews) | 
| **Dashboards** | Not enough data | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (30 reviews) | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | 
| **Automated Alerts** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | 

#### Management 

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | 
| **EDI** | Not enough data | 7.0 (5 reviews) | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.3 (12 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 8.5 (9 reviews) | 
| **Retention** | 8.4 (641 reviews) | 8.0 (10 reviews) | 
| **Return** | 8.3 (581 reviews) | 7.5 (10 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


**Unique to mParticle by Rokt (5):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 31.8% | 26.9% | 
| **Mid-Market** | 47.0% | 53.1% | 
| **Enterprise** | 21.2% | 20.0% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1362 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6835 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2361 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1362 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-mparticle-by-rokt)