Compare Amplitude Analytics and MonsterInsights 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (88.2% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,802)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMonsterInsights
Star Rating
(37)4.3 out of 5
Market Segments
Small-Business (88.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MonsterInsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in providing a comprehensive user experience, particularly with its User Profiles feature, which allows users to track individual activities and sessions effectively. This capability is praised for helping teams build new features based on user behavior insights.
- Users say that MonsterInsights simplifies the complex data from Google Analytics, making it accessible for non-technical users. Reviewers appreciate its ability to present website performance metrics directly within WordPress, which enhances usability for those who may not be familiar with analytics tools.
- According to verified reviews, Amplitude Analytics has a significantly higher overall satisfaction score, reflecting its robust analytics capabilities and user-friendly interface. Users highlight the platform's ability to integrate data from various sources seamlessly, making it easier to visualize and understand performance metrics.
- Reviewers mention that MonsterInsights is quick to implement, which is a major plus for small businesses looking for an efficient setup. Users appreciate the regular updates and responsive customer support, which contribute to a smoother experience when tracking website traffic.
- G2 reviewers indicate that while Amplitude Analytics offers advanced features like custom event tracking and detailed funnel analysis, it may require a steeper learning curve for new users compared to MonsterInsights, which is designed for ease of use and straightforward analytics.
- Users report that both platforms provide valuable insights, but Amplitude Analytics stands out for its depth of analysis and reporting capabilities, such as real-time reporting and custom dashboards, which are essential for mid-market companies looking to leverage data for strategic decisions.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
MonsterInsights
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
MonsterInsights
No trial information availableRatings
Meets Requirements
8.5
2,079
9.1
25
Ease of Use
8.3
2,097
9.2
25
Ease of Setup
7.9
933
9.5
13
Ease of Admin
8.4
640
8.8
11
Quality of Support
8.4
1,593
8.7
23
Has the product been a good partner in doing business?
8.7
611
9.2
11
Product Direction (% positive)
8.6
1,912
9.0
23
Features by Category
Metrics
8.5
696
9.0
20
8.5
686
8.5
19
7.9
639
9.3
18
8.8
718
8.8
18
8.8
722
8.3
16
8.2
667
8.7
19
8.1
628
8.9
19
8.9
698
8.2
17
8.9
718
7.8
16
Reporting
8.5
670
9.1
18
8.3
613
8.3
18
8.1
581
8.1
16
8.6
686
8.4
15
8.2
566
8.2
18
8.2
574
8.9
16
8.6
697
8.0
17
Other
8.5
667
8.8
19
7.7
490
8.3
17
7.6
448
8.0
17
7.8
537
7.8
15
7.8
431
8.2
14
7.3
392
7.3
16
7.6
403
8.0
16
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.2
14
8.0
540
7.3
13
8.5
704
8.8
17
8.5
726
8.8
16
User Identification
7.8
612
Not enough data
8.8
773
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
803
Not enough data
8.6
737
Not enough data
7.9
651
Not enough data
8.6
794
Not enough data
8.1
776
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1256
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
928
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and MonsterInsights are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
MonsterInsights has no unique categories
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MonsterInsights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Marketing and Advertising
15.2%
Writing and Editing
9.1%
Information Technology and Services
9.1%
Automotive
3.0%
Banking
3.0%
Other
60.6%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is MonsterInsights any good?
2 Comments
TC
No, it is an expensive service that provides surface-level insights that Google Analytics can provide in better depth. Read more
MonsterInsights has no more discussions with answers
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