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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free
Free Upto 10,000 Monthly Tracked Users (MTUs)
Amplitude Analytics
Star Rating
(2,621)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMoEngage
Star Rating
(519)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in Custom Event Tracking with a score of 8.8, allowing for detailed insights into user interactions, while MoEngage offers a slightly higher score of 9.0 in the same area, indicating a more robust tracking capability.
- Reviewers mention that MoEngage shines in Email Segmentation with a score of 9.6, which is significantly higher than Amplitude's score of 8.4, suggesting that MoEngage provides more advanced options for targeting specific user groups in email campaigns.
- G2 users highlight that Amplitude's Standard Event Tracking is rated at 8.9, which is on par with MoEngage's performance, but users on G2 note that Amplitude's analytics dashboard offers a more intuitive interface for visualizing data trends.
- Users say that MoEngage's Triggered Notifications feature, scoring 9.2, is particularly effective for engaging users at critical moments, whereas Amplitude's capabilities in this area are less emphasized, leading to a perception of less proactive user engagement.
- Reviewers mention that Amplitude Analytics provides superior Account-Level Analytics with a score of 8.3, which is beneficial for businesses looking to analyze overall performance, while MoEngage's focus on user-level analytics at 8.7 may cater more to personalized marketing strategies.
- Users report that MoEngage's Campaign Insights feature, rated at 9.0, is praised for its depth in analyzing campaign performance, while Amplitude's reporting features, although strong, do not match the same level of detail and user-friendliness that MoEngage offers.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Amplitude Analytics
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.5
1,990
8.8
409
Ease of Use
8.3
2,008
9.0
440
Ease of Setup
7.9
859
8.8
236
Ease of Admin
8.4
617
8.8
151
Quality of Support
8.4
1,528
9.0
410
Has the product been a good partner in doing business?
8.7
589
9.2
151
Product Direction (% positive)
8.6
1,827
9.6
407
Features by Category
Email Marketing
Not enough data
8.8
158
|
Verified
Not enough data
8.9
155
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
131
|
Verified
Online Marketing
Not enough data
8.5
98
Not enough data
8.5
137
|
Verified
Not enough data
8.9
158
|
Verified
Not enough data
8.7
140
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.7
107
Not enough data
8.6
124
Not enough data
9.1
161
Not enough data
Feature Not Available
Not enough data
8.3
103
Not enough data
8.6
129
Not enough data
8.6
117
Not enough data
8.4
104
Campaign Management
Not enough data
8.5
130
Not enough data
Feature Not Available
Not enough data
8.4
116
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
107
Not enough data
8.0
100
|
Verified
Not enough data
8.2
98
|
Verified
Reporting & Analytics
Not enough data
8.7
179
|
Verified
Not enough data
8.6
153
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
107
Not enough data
8.9
124
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
143
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.0
99
|
Verified
Metrics
8.5
688
Not enough data
8.5
679
Not enough data
7.9
634
Not enough data
8.8
709
Not enough data
8.8
713
Not enough data
8.2
659
Not enough data
8.1
625
Not enough data
8.8
689
Not enough data
8.9
707
Not enough data
Reporting
8.5
666
Not enough data
8.3
611
Not enough data
8.1
580
Not enough data
8.6
679
Not enough data
8.2
562
Not enough data
8.2
570
Not enough data
8.6
686
Not enough data
Other
8.5
658
Not enough data
7.7
490
Not enough data
7.6
447
Not enough data
7.8
532
Not enough data
7.8
430
Not enough data
7.3
391
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
Not enough data
8.0
540
Not enough data
8.5
700
Not enough data
8.6
723
Not enough data
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
7.8
610
8.9
86
8.8
767
9.2
100
8.3
663
8.9
75
Tracking & Reporting
8.9
796
9.0
95
8.6
734
8.9
98
7.9
649
8.8
98
8.6
788
9.0
99
8.1
770
8.6
95
8.8
760
8.9
96
Metrics
8.6
660
9.2
87
7.7
542
8.9
71
8.4
638
9.1
85
8.3
577
8.8
77
9.0
660
9.0
85
Visitor Behavior
Not enough data
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Templates
Not enough data
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Personalization
Not enough data
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Multichannel
Not enough data
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Administration
Not enough data
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Analytics
Not enough data
8.7
222
Not enough data
8.7
220
Optimization
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
171
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
116
Not enough data
8.9
138
|
Verified
Not enough data
8.2
123
Not enough data
8.7
127
Campaigns
Not enough data
8.3
95
|
Verified
Not enough data
9.3
142
|
Verified
Not enough data
8.6
85
|
Verified
Not enough data
7.8
67
Not enough data
8.9
123
Not enough data
9.2
143
Engagement
Not enough data
8.3
96
Platform
Not enough data
8.8
123
Not enough data
8.8
115
|
Verified
Not enough data
8.5
82
Agentic AI - Mobile Marketing
Not enough data
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Marketing Operations
Not enough data
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
141
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
660
9.2
87
7.7
542
8.9
71
8.4
638
9.1
85
8.3
577
8.8
77
9.0
660
9.0
85
Categories
Categories
Shared Categories
Amplitude Analytics and MoEngage are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Financial Services
13.1%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.0%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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