Compare Amplitude Analytics and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Free
Free Upto 10,000 Monthly Tracked Users (MTUs)
Amplitude Analytics
Star Rating
(2,798)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user interface design, with many users appreciating its clean and responsive layout. This makes navigation and data analysis straightforward, enhancing the overall user experience.
- Users say that MoEngage shines in its segmentation capabilities, allowing for targeted campaigns based on user actions and custom attributes. This feature is particularly praised for its ability to convert user behavior into actionable insights, making it easier for marketers to engage effectively.
- Reviewers mention that Amplitude Analytics offers robust reporting features, including templates for funnel and retention analysis. Users find these tools invaluable for understanding user behavior and identifying drop-off points, which can drive strategic improvements.
- According to verified reviews, MoEngage is noted for its ease of use, with many users highlighting the platform's intuitive design that minimizes the need for technical support. This allows teams to implement campaigns quickly without heavy reliance on IT resources.
- G2 reviewers report that while Amplitude Analytics has a slightly lower score in ease of setup compared to MoEngage, its integration capabilities via REST APIs and SDKs are highly regarded, making it a strong choice for teams looking for automation and backend workflows.
- Users say that both platforms provide quality support, but MoEngage receives higher marks for its responsive backend team, which users find helpful in navigating challenges and optimizing their use of the platform.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Amplitude Analytics
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.5
2,076
8.8
412
Ease of Use
8.3
2,094
9.0
443
Ease of Setup
7.9
930
8.8
238
Ease of Admin
8.4
640
8.8
151
Quality of Support
8.4
1,591
9.0
413
Has the product been a good partner in doing business?
8.7
611
9.2
151
Product Direction (% positive)
8.6
1,909
9.6
410
Features by Category
Email Marketing
Not enough data
8.8
157
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.7
158
|
Verified
Not enough data
8.7
130
|
Verified
Online Marketing
Not enough data
8.4
97
Not enough data
8.5
136
|
Verified
Not enough data
8.8
157
|
Verified
Not enough data
8.7
139
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.6
106
Not enough data
8.6
123
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
102
Not enough data
8.6
129
Not enough data
8.6
116
Not enough data
8.4
103
Campaign Management
Not enough data
8.5
129
Not enough data
Feature Not Available
Not enough data
8.4
115
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
7.9
99
|
Verified
Not enough data
8.2
97
|
Verified
Reporting & Analytics
Not enough data
8.7
178
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
8.4
137
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.6
129
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
8.5
106
Not enough data
8.9
123
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
142
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.0
98
|
Verified
Metrics
8.5
696
Not enough data
8.5
686
Not enough data
7.9
639
Not enough data
8.8
718
Not enough data
8.8
722
Not enough data
8.2
667
Not enough data
8.1
628
Not enough data
8.9
698
Not enough data
8.9
718
Not enough data
Reporting
8.5
670
Not enough data
8.3
614
Not enough data
8.1
581
Not enough data
8.6
686
Not enough data
8.2
566
Not enough data
8.2
574
Not enough data
8.6
698
Not enough data
Other
8.5
667
Not enough data
7.7
490
Not enough data
7.6
448
Not enough data
7.8
537
Not enough data
7.8
431
Not enough data
7.3
392
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
Not enough data
8.0
540
Not enough data
8.5
705
Not enough data
8.5
726
Not enough data
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
7.8
612
8.9
86
8.8
773
9.2
100
8.3
664
8.9
75
Tracking & Reporting
8.9
803
9.0
95
8.6
737
8.9
98
7.9
651
8.8
98
8.6
794
9.0
99
8.1
776
8.6
95
8.8
765
8.9
96
Metrics
8.6
664
9.2
87
7.7
544
8.9
71
8.4
642
9.1
85
8.3
581
8.8
77
9.0
666
9.0
85
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Analytics
Not enough data
8.7
222
Not enough data
8.7
220
Optimization
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1253
Not enough data
7.1
830
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
925
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
114
Not enough data
8.9
137
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Campaigns
Not enough data
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
144
Engagement
Not enough data
8.3
94
Platform
Not enough data
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Agentic AI - Mobile Marketing
Not enough data
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Marketing Operations
Not enough data
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
9.2
87
7.7
544
8.9
71
8.4
642
9.1
85
8.3
581
8.8
77
9.0
666
9.0
85
Categories
Categories
Shared Categories
Amplitude Analytics and MoEngage are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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