Link copied to clipboard # Amplitude Analytics vs Mixpanel Comparison - What are their main differences? Share [ Export ](/compare/amplitude-analytics/mixpanel/export.csv) AmplitudeMixpanel[+ Add Product](#) Pricing **Amplitude Analytics** Free Trial **Free** · Starter **Pay As You Go** · Plus **Contact Us** · Growth **Contact Us** · Enterprise Show more **Mixpanel** Free Trial **Free** Per Year · Free **Starting at $0.00** Per Month · Growth **Contact Us** · Enterprise **Pricing Insights** from reviews Perceived Cost **Amplitude Analytics** $$$$$ **Mixpanel** $$$$$ Average Discount **Amplitude Analytics** 16% **Mixpanel** 18%2% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Amplitude Analytics** 6 months Based on 100 responses **Mixpanel** 6 months Based on 100 responses Return on Investment **Amplitude Analytics** 6 months Based on 100 responses **Mixpanel** 6 months Based on 100 responses ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Amplitude Analytics** [ Insights (336) ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews)[ Ease of Use (315) ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews)[ Learning Curve (139) ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews)[ Steep Learning Curve (138) ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) **Mixpanel** [ Ease of Use (96) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518580&qs=pros-and-cons#reviews)[ Insights (81) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1517645&qs=pros-and-cons#reviews)[ Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518028&qs=pros-and-cons#reviews)[ Steep Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518009&qs=pros-and-cons#reviews) Integrations **Amplitude Analytics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ec0f6c5867bd31182a0c624a23c1f49/adapty-io.png "Product Avatar Image") Adapty.io ](https://www.g2.com/products/adapty-io/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/amazon-aws-platform.png "Product Avatar Image") Amazon AWS Platform ](https://www.g2.com/products/amazon-aws-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_216cb0c86043deb458f3480253d7d5e9/amazon-quick.jpg "Product Avatar Image") Amazon Quick ](https://www.g2.com/products/amazon-quick/reviews)[ View all ](https://www.g2.com/products/amplitude-analytics/integrations) **Mixpanel** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_26aec82a6bfbf92bdf0f4fcff08718cb/appcues%282%29.png "Product Avatar Image") Appcues ](https://www.g2.com/products/appcues/reviews)[ View all ](https://www.g2.com/products/mixpanel/integrations) Screenshots **Amplitude Analytics** ![Amplitude Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1357228/simple-templates.png) **Mixpanel** ![Mixpanel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85865/Dashboards.png) **Ratings** from reviews Meets Requirements **Amplitude Analytics** **8.6** /10 Based on 1,191 responses **Mixpanel** **8.8** /10 Based on 571 responses Ease of Use **Amplitude Analytics** **8.4** /10 Based on 1,197 responses **Mixpanel** **8.4** /10 Based on 573 responses Ease of Setup **Amplitude Analytics** **8.0** /10 Based on 614 responses **Mixpanel** **8.1** /10 Based on 299 responses Ease of Admin **Amplitude Analytics** **8.5** /10 Based on 390 responses **Mixpanel** **8.5** /10 Based on 206 responses Quality of Support **Amplitude Analytics** **8.4** /10 Based on 954 responses **Mixpanel** **8.4** /10 Based on 443 responses Has the product been a good partner in doing business? **Amplitude Analytics** **8.7** /10 Based on 372 responses **Mixpanel** **8.9** /10 Based on 188 responses Product Direction (% positive) **Amplitude Analytics** **8.4** /10 Based on 1,065 responses **Mixpanel** **8.4** /10 Based on 523 responses **Features** ratings from reviews Digital Analytics **8.1** /10 Based on 1,061 responses **8.4** /10 Based on 476 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 31.8% Mid-Market(51-1000 emp.) 48.0% Enterprise(\> 1000 emp.) 20.2% Small-Business(50 or fewer emp.) 31.8% Mid-Market(51-1000 emp.) 48.0% Enterprise(\> 1000 emp.) 20.2% Small-Business(50 or fewer emp.) 53.9% Mid-Market(51-1000 emp.) 36.2% Enterprise(\> 1000 emp.) 9.8% Small-Business(50 or fewer emp.) 53.9% Mid-Market(51-1000 emp.) 36.2% Enterprise(\> 1000 emp.) 9.8% **Reviewers' Industry** [![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")](https://www.g2.com/products/amplitude-analytics/reviews) Amplitude Analytics Computer Software 16.0% Information Technology and Services 12.7% Financial Services 8.9% Internet 4.7% Marketing and Advertising 4.3% Other 53.5% [![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")](https://www.g2.com/products/mixpanel/reviews) Mixpanel Computer Software 25.5% Information Technology and Services 13.2% Financial Services 9.2% Internet 7.4% Marketing and Advertising 5.3% Other 39.5% You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in. Alternatives **Amplitude Analytics Alternatives** ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") [ Pendo ](/products/pendo-io-pendo/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") [ Fullstory ](/products/fullstory/reviews) ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") [ Smartlook ](/products/smartlook/reviews) **Mixpanel Alternatives** ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") [ Fullstory ](/products/fullstory/reviews) ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics") [ Kissmetrics ](/products/kissmetrics/reviews) ## Amplitude vs Mixpanel FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Mixpanel vs Amplitude? Mixpanel and Amplitude are both top-rated product analytics platforms with identical G2 ratings, but Mixpanel is most popular with small businesses while Amplitude has a larger review base and is also favored for its insights. | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | | --- | --- | | 4.5/5 (1,371 reviews) | 4.5/5 (2,976 reviews) | | Small-Business | Mid-Market | | 8.1 | 8.0 | | 8.4 | 8.4 | | Ease of Use (96 all-time mentions) | Insights (320 all-time mentions) | ### How do the pricing models of Mixpanel and Amplitude compare? Mixpanel and Amplitude are rated at parity for value, with both products receiving strong but occasionally price-sensitive feedback from reviewers. - **Mixpanel:** Reviewers frequently cite Mixpanel as cost-effective for growing businesses, but note that pricing can scale steeply with event volume and may become expensive for startups. - **Amplitude:** Amplitude is described as offering reasonable value, but several reviewers mention that it is on the expensive side and that pricing can be hard to justify as usage scales. - **Switching reasons:** In recent reviews, pricing is a common reason for evaluating alternatives to both Mixpanel and Amplitude as event volume or team size increases. ### What are the best alternatives to Mixpanel and Amplitude? Pendo, Heap by Contentsquare, and Fullstory are the top three G2-ranked alternatives to Mixpanel and Amplitude. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1,371 reviews) | Small-Business | Pricing scales steeply for growing startups | Ease of Use (96 all-time mentions) | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2,976 reviews) | Mid-Market | Pricing can be hard to justify as usage scales | Insights (320 all-time mentions) | | [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5 (1,808 reviews) | Mid-Market | — | Guided product tours and in-app messaging | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | Automatic event tracking | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | — | Session replay and user journey visualization | ### Which Product Analytics features should I prioritize when comparing Mixpanel and Amplitude? Buyers comparing Mixpanel and Amplitude should prioritize reporting and dashboards, ease of use, integrations, analytics depth, and learning curve. - **Reporting and Dashboards:** Mixpanel (Reporting: 33 all-time mentions), Amplitude (Reporting: 111 all-time mentions) - **Ease of Use:** Mixpanel (Ease of Use: 96 all-time mentions, score 8.5), Amplitude (Ease of Use: 295 all-time mentions, score 8.3) - **Integrations:** Mixpanel (Google Analytics: 45 all-time mentions, Slack: 17), Amplitude (Easy Integrations: 66 all-time mentions, Integrations: 48) - **Analytics Depth:** Mixpanel (Analytics: 59 all-time mentions), Amplitude (Analytics: 240 all-time mentions) - **Learning Curve:** Mixpanel (Learning Curve: 37 all-time mentions), Amplitude (Learning Curve: 136 all-time mentions) ### What are the pros and cons of Mixpanel vs Amplitude? Mixpanel's headline strength is ease of use, while Amplitude's is insights and analytics depth. - **Mixpanel strengths:** Ease of Use (96 all-time mentions), Intuitive UI (44), Easy Setup (29), Reporting (33), Visualizations (20) - **Mixpanel trade-offs:** Learning Curve (37), Steep Learning Curve (37), Expensive (22), Data Management Issues (18), Data Inconsistency (13) - **Amplitude strengths:** Insights (320 all-time mentions), Ease of Use (295), Analytics (240), Intuitive (147), Reporting (111), Easy Integrations (66) - **Amplitude trade-offs:** Learning Curve (136), Steep Learning Curve (132), Missing Features (72), Expensive (57), Complex Features (54) ### Is Mixpanel or Amplitude better for small businesses? Mixpanel is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong ease-of-use feedback from smaller teams. - **Mixpanel:** Largest reviewer segment is Small-Business; reviewers highlight easy setup and intuitive dashboards as valuable for startups and small teams. - **Amplitude:** Largest reviewer segment is Mid-Market; reviewers note that Amplitude is also accessible for non-technical users but mention that pricing and feature complexity can be challenging for smaller organizations. ### Which Product Analytics platform has better integrations? Amplitude is favored for integrations, with more reviewers citing easy integrations and a broader range of supported tools. - **Mixpanel:** Google Analytics (45 all-time mentions), Slack (17), Tableau (6) - **Amplitude:** Tableau (35 all-time mentions), Easy Integrations (66), Integrations (48) ### How do Mixpanel and Amplitude compare on customer support? Mixpanel and Amplitude are rated at parity for Quality of Support, both scoring 8.4, with reviewers describing helpful and responsive support experiences for each. - **Mixpanel:** Reviewers describe support as helpful and responsive, with several noting smooth onboarding and detailed documentation. - **Amplitude:** Reviewers highlight proactive support, with many citing positive experiences and timely assistance, especially for technical questions and onboarding. ### Which is easier to implement, Mixpanel or Amplitude? Mixpanel and Amplitude are rated at parity for Ease of Setup, with Mixpanel scoring 8.1 and Amplitude 8.0, and reviewers for both products describing straightforward implementation with some learning curve for advanced features. - **Mixpanel:** Reviewers frequently mention easy initial setup and quick dashboard creation, though some note a steeper learning curve for advanced event tracking and taxonomy management. - **Amplitude:** Reviewers describe setup as easy and intuitive, with many highlighting fast onboarding and clear documentation, but note that advanced configuration and event mapping can require additional effort. ### Which product has better Reports? Amplitude is favored for Reports, with more reviewers citing its reporting capabilities and a higher all-time mention count for reporting features. - **Mixpanel:** Reporting (33 all-time mentions), score 8.8 for Meets Requirements, reviewers highlight customizable dashboards and real-time insights. - **Amplitude:** Reporting (111 all-time mentions), score 8.5 for Meets Requirements, reviewers cite flexible charting, shareable dashboards, and advanced KPI tracking as key strengths.