Compare Amplitude Analytics and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
Free
FREE download
Amplitude Analytics
Star Rating
(2,808)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMatomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its intuitive UI and seamless integration of data points from various platforms, making it easy to visualize insights on charts and dashboards. In contrast, while Matomo is noted for its customizable reports and session recordings, some users find it less polished in terms of overall design.
- Users say that Amplitude Analytics offers powerful behavioral insights and effective cohort segmentation, which are crucial for product growth. Meanwhile, Matomo users appreciate its click mapping capabilities, but some feel it lacks the depth of analysis that Amplitude provides for tracking user interactions.
- Reviewers mention that Amplitude Analytics has a more robust support system, with many users highlighting the quality of assistance they receive. In comparison, while Matomo users report decent support, there are mentions of occasional delays in response times, which can be frustrating during critical implementation phases.
- According to verified reviews, Amplitude Analytics has a smoother setup process, with users noting that it allows for quick onboarding and immediate access to insights. On the other hand, Matomo users have pointed out some challenges with configuration, which can lead to a steeper learning curve for new users.
- G2 reviewers report that both platforms perform well in terms of data tracking capabilities, with Matomo receiving praise for its standard and custom event tracking. However, Amplitude Analytics is often highlighted for its superior conversion and funnel analysis, making it a preferred choice for businesses focused on optimizing user journeys.
- Users say that Matomo is a great option for small businesses due to its free download and straightforward features, but Amplitude Analytics is favored by mid-market companies for its comprehensive analytics tools and scalability, which can better support growth and complex data needs.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Amplitude Analytics
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.5
2,080
8.4
79
Ease of Use
8.3
2,098
8.0
81
Ease of Setup
7.9
934
7.6
52
Ease of Admin
8.4
641
7.9
48
Quality of Support
8.4
1,594
7.7
48
Has the product been a good partner in doing business?
8.7
612
8.4
31
Product Direction (% positive)
8.6
1,913
8.1
79
Features by Category
Metrics
8.5
696
8.5
62
8.5
686
8.5
57
7.9
639
8.8
58
8.8
718
8.5
60
8.8
722
8.2
58
8.2
667
8.1
49
8.1
628
8.1
51
8.9
698
7.9
46
8.9
718
7.5
38
Reporting
8.5
670
8.3
58
8.3
614
8.1
40
8.1
581
8.2
42
8.6
686
7.9
49
8.2
566
8.1
37
8.2
574
8.0
42
8.6
698
8.3
55
Other
8.5
667
8.4
55
7.7
490
8.5
52
7.6
448
7.8
41
7.8
537
8.3
45
7.8
431
7.9
30
7.3
392
7.4
22
7.6
403
8.3
40
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.4
38
8.0
540
7.8
34
8.5
705
8.5
49
8.5
726
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
612
Not enough data
8.8
773
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
803
Not enough data
8.6
737
Not enough data
7.9
651
Not enough data
8.6
794
Not enough data
8.1
776
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1256
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
928
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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