# Amplitude Analytics vs Matomo (Formerly Piwik) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in providing a clear and intuitive dashboard, making it easy for users to track events and analyze web traffic effectively. Users appreciate the integration of AI tools that streamline their data analysis, enhancing decision-making processes.
- **Users say** Matomo (Formerly Piwik) stands out for its customization capabilities, allowing for tailored reports and customer journeys. Reviewers highlight features like session recordings and click mapping, which provide deeper insights into user behavior, making it a precise tool for data collection.
- **According to verified reviews** , Amplitude Analytics offers a robust set of features, including user profiles, segmentation, and A/B testing, which are particularly beneficial for businesses looking to optimize their marketing strategies. Users find these tools essential for building effective conversion funnels.
- **Reviewers mention** that while Matomo is praised for its simplicity and ease of use, it may not always meet the complex needs of larger organizations. Some users note challenges in configuration, which can hinder its effectiveness in more intricate setups.
- **G2 reviewers highlight** that Amplitude Analytics has a strong focus on real-time reporting and engagement metrics, which are crucial for businesses that need to make quick, data-driven decisions. Users find the platform's performance in these areas to be a significant advantage.
- **Users report** that Matomo's free download option is appealing for small businesses, allowing them to access powerful analytics without upfront costs. However, the limited recent reviews suggest that it may not be as actively developed or supported as Amplitude, which has a larger user base and more frequent updates.



| | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 2,877 | 96 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Small-Business (55.3% of reviews) | 
| **Entry Level Price** | Free | FREE download | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


---
## Ratings Comparison
| Rating | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2122 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.3 (2140 reviews) | 8.0 (82 reviews) | 
  | **Ease of Setup** | 8.0 (968 reviews) | 7.7 (53 reviews) | 
  | **Ease of Admin** | 8.4 (641 reviews) | 7.9 (48 reviews) | 
  | **Quality of Support** | 8.4 (1625 reviews) | 7.7 (49 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (611 reviews) | 8.4 (31 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1943 reviews) | 8.1 (80 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1022 |
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |

#### Metrics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | 8.5 (63 reviews) | 
| **Engagement** | 8.5 (688 reviews) | 8.5 (57 reviews) | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | 8.8 (58 reviews) | 
| **Standard Event Tracking** | 8.8 (721 reviews) | 8.5 (60 reviews) | 
| **Custom Event Tracking** | 8.8 (723 reviews) | 8.2 (58 reviews) | 
| **Retention** | 8.2 (667 reviews) | 8.1 (49 reviews) | 
| **Return** | 8.1 (627 reviews) | 8.1 (51 reviews) | 
| **Conversions** | 8.9 (699 reviews) | 7.9 (47 reviews) | 
| **Funnels** | 8.9 (719 reviews) | 7.5 (38 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | 8.3 (58 reviews) | 
| **Trending** | 8.3 (614 reviews) | 8.1 (40 reviews) | 
| **Retroactive Reporting** | 8.1 (580 reviews) | 8.3 (43 reviews) | 
| **Segmentation** | 8.6 (687 reviews) | 7.9 (49 reviews) | 
| **Mobile Reporting** | 8.2 (565 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 8.2 (574 reviews) | 8.0 (42 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | 8.3 (55 reviews) | 

#### Other

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | 8.4 (55 reviews) | 
| **Site Search Reporting** | 7.7 (489 reviews) | 8.5 (52 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | 7.8 (41 reviews) | 
| **Campaign Tracking** | 7.8 (536 reviews) | 8.3 (45 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 7.9 (30 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | 7.4 (22 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | 8.3 (40 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.4 (39 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | 7.8 (34 reviews) | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.6 (50 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | 8.9 (54 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Content Creation

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (775 reviews) | Not enough data | 
| **Geolocation** | 8.3 (663 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | 7.9 (651 reviews) | Not enough data | 
| **Dashboard** | 8.6 (794 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (777 reviews) | Not enough data | 
| **User Activity History** | 8.8 (765 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1438 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1245 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1192 reviews) | Not enough data | 
| **Funnels** | 8.8 (1275 reviews) | Not enough data | 
| **Alerts** | 7.1 (831 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Not enough data | 
| **User Scoring** | 7.0 (726 reviews) | Not enough data | 
| **Integrations** | 7.7 (939 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (179 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (171 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.8 (11 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.7 (10 reviews) | Not enough data | 
| **Funnels** | 9.9 (26 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 8.3 (6 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |

#### Tools

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.2 (13 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (20 reviews) | 
| **Social Sharing** | Not enough data | 8.7 (15 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | 
| **Sessions** | Not enough data | 8.9 (20 reviews) | 
| **Engagement** | Not enough data | 9.2 (19 reviews) | 
| **Return** | Not enough data | 9.0 (19 reviews) | 
| **Conversions** | Not enough data | 9.0 (17 reviews) | 
| **Search Rank** | Not enough data | 8.6 (14 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Small-Business** | 31.8% | 55.3% | 
| **Mid-Market** | 47.0% | 30.6% | 
| **Enterprise** | 21.2% | 14.1% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6824 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2351 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6824 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-matomo-formerly-piwik)