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Compare Amplitude Analytics and Matomo (Formerly Piwik) 
Featured Products
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
FREE download
Amplitude Analytics
Star Rating
(2,674)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMatomo (Formerly Piwik)
Star Rating
(92)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its intuitive interface that simplifies the process of building charts and tracking user activity. Users appreciate the AI features that enhance usability, making it easier to analyze data without needing extensive technical skills.
- Users say Matomo stands out for its precision and control, especially for those who prefer an open-source solution. Reviewers highlight the benefits of managing their own data, which ensures compliance with regulations like GDPR, a significant advantage for businesses concerned about data privacy.
- According to verified reviews, Amplitude Analytics has a much larger user base, reflected in its substantial number of reviews. This broad feedback indicates a higher level of satisfaction and reliability, with users frequently noting how the platform helps them understand user behavior effectively.
- Reviewers mention that while Matomo offers a free download and is appealing for small businesses, it may lack some of the advanced features and support that larger organizations find in Amplitude. Users have noted challenges in setup and administration compared to the smoother experience reported with Amplitude.
- G2 reviewers highlight that both platforms perform well in meeting user requirements, but Amplitude's higher ratings in areas like event tracking and funnel analysis suggest it provides more robust tools for in-depth analytics, which many users find essential for optimizing their products.
- Users report that while Matomo is praised for its detailed reporting capabilities, Amplitude's ability to slice and dice data allows for more flexible analysis, making it easier for teams to derive actionable insights quickly without heavy reliance on data teams.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Amplitude Analytics
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.5
2,017
8.5
76
Ease of Use
8.3
2,035
8.0
78
Ease of Setup
7.9
879
7.6
49
Ease of Admin
8.4
626
7.9
47
Quality of Support
8.4
1,550
7.7
48
Has the product been a good partner in doing business?
8.7
598
8.4
30
Product Direction (% positive)
8.6
1,854
8.2
76
Features by Category
Metrics
8.5
690
8.5
61
8.5
681
8.4
56
7.9
634
8.7
57
8.8
712
8.5
60
8.8
717
8.2
55
8.2
662
8.1
49
8.1
626
8.1
51
8.9
690
7.9
46
8.9
712
7.4
37
Reporting
8.5
668
8.3
57
8.3
614
8.1
40
8.1
581
8.2
42
8.6
683
7.8
48
8.2
564
8.1
37
8.2
573
8.0
42
8.6
695
8.3
54
Other
8.5
662
8.4
55
7.7
490
8.5
52
7.6
448
7.8
41
7.8
536
8.2
44
7.8
431
7.9
30
7.3
391
7.4
22
7.6
403
8.3
40
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
57
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.4
38
8.0
540
7.8
34
8.5
704
8.5
49
8.6
725
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
609
Not enough data
8.8
768
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
733
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
661
Not enough data
7.7
541
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
659
Not enough data
Product Analytics
8.3
1035
Not enough data
8.7
1213
Not enough data
8.5
1170
Not enough data
8.8
1229
Not enough data
7.1
826
Not enough data
7.9
949
Not enough data
7.0
726
Not enough data
7.7
914
Not enough data
Agentic AI - Product Analytics
6.1
170
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.2
168
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
661
Not enough data
7.7
541
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
659
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.1%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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