# Amplitude Analytics vs Lucky Orange Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in providing a comprehensive view of user behavior through its **User Profiles** feature, which allows teams to track individual user activities and sessions effectively. This capability is particularly praised for its role in enhancing product development and user experience.
- **Users say** that Lucky Orange shines with its **real-time insights** and **user recordings** , which help identify where users encounter difficulties on a website. This feature is noted for improving customer satisfaction by allowing businesses to address issues promptly.
- **Reviewers mention** that Amplitude Analytics offers a more sophisticated interface for **product analytics** , making it easier to visualize data and derive actionable insights. Users appreciate how it integrates data points from various platforms seamlessly, enhancing the overall analytical experience.
- **According to verified reviews** , Lucky Orange's **heatmaps** are a standout feature, enabling users to strategize effectively based on visual data of user interactions. This tool is particularly beneficial for small businesses looking to optimize their website layout and user flow.
- **G2 reviewers highlight** that while Amplitude Analytics has a slightly lower ease of setup rating, its robust analytics capabilities make it a preferred choice for mid-market companies that require detailed insights into user engagement and retention.
- **Users report** that Lucky Orange's support quality is commendable, with many praising the helpfulness of their chat feature for daily customer interactions. This level of support is crucial for small businesses that may not have extensive resources for troubleshooting.



| | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 2,879 | 366 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Small-Business (85.8% of reviews) | 
| **Entry Level Price** | Free | $0.00 Per Month | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

### Lucky Orange

Pros:
- Insights (48 reviews)
- Ease of Use (44 reviews)

Cons:
- Expensive (15 reviews)
- Recording Issues (14 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Lucky Orange | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2124 reviews) | 8.9 (316 reviews) | 
  | **Ease of Use** | 8.3 (2142 reviews) | 8.9 (321 reviews) | 
  | **Ease of Setup** | 8.0 (970 reviews) | 9.2 (252 reviews) | 
  | **Ease of Admin** | 8.4 (641 reviews) | 9.2 (164 reviews) | 
  | **Quality of Support** | 8.4 (1627 reviews) | 9.1 (259 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (611 reviews) | 9.2 (154 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1944 reviews) | 9.0 (311 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Lucky Orange

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: Full access to get started

Key Features:
- 100 monthly sessions
- 1 website
- Unlimited team members

[Browse all 8 editions](https://www.g2.com/products/lucky-orange/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1022 |
| **Lucky Orange** | 8.0/10 | 129 |

#### Metrics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | 8.8 (105 reviews) | 
| **Engagement** | 8.5 (688 reviews) | 8.7 (102 reviews) | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | 8.7 (103 reviews) | 
| **Standard Event Tracking** | 8.8 (721 reviews) | 8.7 (101 reviews) | 
| **Custom Event Tracking** | 8.8 (723 reviews) | 8.0 (91 reviews) | 
| **Retention** | 8.2 (667 reviews) | 7.8 (56 reviews) | 
| **Return** | 8.1 (627 reviews) | 7.7 (46 reviews) | 
| **Conversions** | 8.9 (699 reviews) | 8.3 (94 reviews) | 
| **Funnels** | 8.9 (719 reviews) | 8.2 (92 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | 9.1 (106 reviews) | 
| **Trending** | 8.3 (614 reviews) | 8.5 (89 reviews) | 
| **Retroactive Reporting** | 8.1 (580 reviews) | Feature Not Available | 
| **Segmentation** | 8.6 (687 reviews) | 8.2 (91 reviews) | 
| **Mobile Reporting** | 8.2 (565 reviews) | 8.0 (88 reviews) | 
| **Unification Across Devices** | 8.2 (574 reviews) | 8.0 (84 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | 8.2 (91 reviews) | 

#### Other

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | 8.0 (90 reviews) | 
| **Site Search Reporting** | 7.7 (489 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 7.6 (447 reviews) | 7.4 (45 reviews) | 
| **Campaign Tracking** | 7.8 (536 reviews) | 7.5 (82 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 7.6 (85 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | 7.4 (78 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Feature Not Available | 
| **Cross-system Integration** | 7.1 (56 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.8 (57 reviews) | 5.5 (7 reviews) | 
| **Decision Making** | 7.6 (56 reviews) | 5.5 (7 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.1 (88 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.5 (103 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | 8.5 (100 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Lucky Orange** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (775 reviews) | Not enough data | 
| **Geolocation** | 8.3 (663 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | 7.9 (651 reviews) | Not enough data | 
| **Dashboard** | 8.6 (794 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (777 reviews) | Not enough data | 
| **User Activity History** | 8.8 (765 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Lucky Orange** | 7.8/10 | 160 |

#### User Behavior

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.9 (148 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.5 (139 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.2 (129 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 7.3 (119 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 6.5 (64 reviews) | 
| **Data Analysis** | Not enough data | 7.9 (58 reviews) | 
| **Notes** | Not enough data | 7.8 (115 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **User Identification** | Not enough data | 7.7 (136 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 7.8 (115 reviews) | 

#### Agentic AI - Session Replay

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1440 |
| **Lucky Orange** | 8.0/10 | 57 |

#### Product Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Feature Not Available | 
| **User-Level Analytics** | 8.7 (1246 reviews) | 8.5 (47 reviews) | 
| **Segmentation** | 8.5 (1192 reviews) | 8.1 (42 reviews) | 
| **Funnels** | 8.8 (1276 reviews) | 8.2 (45 reviews) | 
| **Alerts** | 7.1 (832 reviews) | 7.7 (41 reviews) | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Feature Not Available | 
| **User Scoring** | 7.0 (726 reviews) | Feature Not Available | 
| **Integrations** | 7.7 (939 reviews) | 7.6 (38 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (179 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.8 (173 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (172 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.9 (12 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.7 (10 reviews) | Not enough data | 
| **Funnels** | 9.9 (27 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 8.3 (6 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Lucky Orange** | 7.0/10 | 42 |

#### Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Reports** | Not enough data | 8.4 (23 reviews) | 
| **Dashboard** | Not enough data | 8.2 (41 reviews) | 
| **Web Analytics** | Not enough data | 8.5 (42 reviews) | 
| **Campaign Tracking** | Not enough data | 7.5 (40 reviews) | 
| **Customer Demographics** | Not enough data | 7.4 (41 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Data Storage** | Not enough data | 7.4 (40 reviews) | 
| **A/B Testing** | Not enough data | 7.0 (39 reviews) | 
| **Integrations** | Not enough data | 7.7 (38 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.0 (30 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 5.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 5.5 (13 reviews) | 
| **Decision Making** | Not enough data | 6.8 (14 reviews) | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Lucky Orange** | 7.7/10 | 146 |

#### Agentic AI - Heatmap Tools

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | 6.0 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | 6.0 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.4 (15 reviews) | 
| **Decision Making** | Not enough data | 5.8 (15 reviews) | 

#### Analysis

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (120 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.4 (120 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.3 (130 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (123 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.5 (131 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.1 (143 reviews) | 
| **Session Replays** | Not enough data | 8.7 (145 reviews) | 
| **Monitoring** | Not enough data | 8.9 (136 reviews) | 
| **Data Segmentation** | Not enough data | 8.3 (121 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Lucky Orange** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Amplitude Analytics (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Lucky Orange (3):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Lucky Orange | 
|---|---|---|
| **Small-Business** | 31.8% | 85.8% | 
| **Mid-Market** | 47.0% | 12.0% | 
| **Enterprise** | 21.2% | 2.3% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Lucky Orange

- **Retail:** 15.2%
- **Marketing and Advertising:** 8.2%
- **Apparel & Fashion:** 6.1%
- **Consumer Goods:** 5.5%
- **Computer Software:** 5.5%
- **Health, Wellness and Fitness:** 4.1%
- **Financial Services:** 3.2%
- **Luxury Goods & Jewelry:** 2.9%
- **Food & Beverages:** 2.9%
- **Information Technology and Services:** 2.3%
- **Other:** 44.0%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)

### Alternatives to Lucky Orange

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) — 4.2/5 stars (128 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Lucky Orange

- Title: [Does lucky orange slow down your site?](https://www.g2.com/discussions/does-lucky-orange-slow-down-your-site) — 3 comments
  > **Top comment:** "It does slow down my site a bit."
- Title: [Is lucky orange safe?](https://www.g2.com/discussions/is-lucky-orange-safe) — 2 comments *(includes official response)*
  > **Top comment:** "Yes! Lucky Orange is safe for you and your visitors. We are compliant with GDPR and CCPA, and we offer privacy and security features out of the box. This..."
- Title: [Is there a mobile app?](https://www.g2.com/discussions/lucky-orange-is-there-a-mobile-app) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "This is a great suggestion, and I’ve shared it with our development team. In the meantime, have you tried our new app? We released a new and improved Lucky..."
- Title: [What is lucky orange used for?](https://www.g2.com/discussions/what-is-lucky-orange-used-for) — 2 comments
  > **Top comment:** "Understanding user behavior particularly for CRO purposes."
- Title: [How do I get rid of Lucky Orange?](https://www.g2.com/discussions/how-do-i-get-rid-of-lucky-orange) — 1 comment *(includes official response)*
  > **Top comment:** "Here are directions to cancel your account or move to a free plan: https://help-preview.luckyorange.com/article/297-how-to-cancel-your-plan

Once canceled,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-lucky-orange)