# Amplitude Analytics vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Amplitude Analytics excels in its user-friendly dashboard, which is praised for its clarity and the effective use of AI tools to streamline web traffic analysis. Users appreciate how it helps in tracking events and building conversion funnels, making it a strong choice for businesses focused on data-driven decision-making.
- **Users say** that Looker offers a wealth of data and customizable reports, which is particularly beneficial for developers. The platform's integration with BigQuery is noted for its seamlessness, allowing users to build and update dashboards intuitively, even if they lack technical expertise.
- **Reviewers mention** that while both products have similar ease of use ratings, Looker stands out for its straightforward setup process. Users have highlighted how easy it is to configure and customize the platform to fit their specific needs, which can be a significant advantage for teams looking to get started quickly.
- **According to verified reviews** , Amplitude Analytics shines in its extensive feature set, including user profiles, segmentation, and A/B testing capabilities. Users find these features particularly useful for targeted marketing efforts, such as geolocation-specific A/B testing, which enhances their ability to engage with customers effectively.
- **G2 reviewers report** that Looker provides excellent visualization options, from charts to maps, which users find versatile for presenting data. This capability is often highlighted as a key strength, especially for teams that need to communicate insights visually to stakeholders.
- **Users say** that while both platforms offer solid support, Looker receives slightly higher marks for its quality of support. Reviewers appreciate the responsiveness and helpfulness of Looker's support team, which can be crucial for organizations that rely heavily on data analytics for their operations.



| | Amplitude Analytics | Looker | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,892 | 1,642 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2129 reviews) | 8.7 (1127 reviews) | 
  | **Ease of Use** | 8.3 (2147 reviews) | 8.3 (1133 reviews) | 
  | **Ease of Setup** | 8.0 (975 reviews) | 8.2 (609 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.4 (1631 reviews) | 8.6 (962 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1948 reviews) | 8.7 (1055 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Looker** | 8.3/10 | 780 |

#### Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (501 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (643 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (516 reviews) ✓ Verified | 

#### Building Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Looker** | 8.2/10 | 746 |

#### Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 

#### Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Looker** | 7.9/10 | 802 |

#### Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.6 (38 reviews) | 

#### Self Service 

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (501 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (43 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (643 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (516 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Looker** | 8.4/10 | 772 |

#### Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (615 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (501 reviews) ✓ Verified | 

#### Building Reports

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1024 |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (697 reviews) | 8.8 (238 reviews) | 
| **Engagement** | 8.5 (689 reviews) | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | 7.9 (640 reviews) | 8.4 (224 reviews) | 
| **Standard Event Tracking** | 8.8 (721 reviews) | 8.3 (226 reviews) | 
| **Custom Event Tracking** | 8.8 (724 reviews) | 8.4 (215 reviews) | 
| **Retention** | 8.2 (667 reviews) | 8.3 (224 reviews) | 
| **Return** | 8.1 (627 reviews) | 8.4 (219 reviews) | 
| **Conversions** | 8.9 (699 reviews) | 8.5 (230 reviews) | 
| **Funnels** | 8.9 (719 reviews) | 8.3 (223 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | 8.4 (242 reviews) | 
| **Trending** | 8.3 (614 reviews) | Feature Not Available | 
| **Retroactive Reporting** | 8.1 (580 reviews) | 8.6 (242 reviews) | 
| **Segmentation** | 8.6 (687 reviews) | 8.5 (245 reviews) | 
| **Mobile Reporting** | 8.2 (565 reviews) | 8.1 (199 reviews) | 
| **Unification Across Devices** | 8.2 (574 reviews) | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | 9.0 (254 reviews) | 

#### Other

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | 8.7 (226 reviews) | 
| **Site Search Reporting** | 7.7 (489 reviews) | 8.6 (209 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | 8.4 (201 reviews) | 
| **Campaign Tracking** | 7.8 (536 reviews) | 8.7 (215 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 8.7 (207 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | 8.2 (179 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | 7.4 (15 reviews) | 
| **Cross-system Integration** | 7.1 (56 reviews) | 7.8 (15 reviews) | 
| **Proactive Assistance** | 6.8 (57 reviews) | 7.8 (16 reviews) | 
| **Decision Making** | 7.6 (56 reviews) | 7.9 (16 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.4 (218 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | 8.3 (193 reviews) | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | 8.6 (239 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Looker** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (775 reviews) | Not enough data | 
| **Geolocation** | 8.3 (663 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | 7.9 (651 reviews) | Not enough data | 
| **Dashboard** | 8.6 (794 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (777 reviews) | Not enough data | 
| **User Activity History** | 8.8 (765 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1446 |
| **Looker** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1248 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1193 reviews) | Not enough data | 
| **Funnels** | 8.8 (1278 reviews) | Not enough data | 
| **Alerts** | 7.1 (832 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (952 reviews) | Not enough data | 
| **User Scoring** | 7.0 (726 reviews) | Not enough data | 
| **Integrations** | 7.7 (939 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (179 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (172 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.9 (14 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.7 (11 reviews) | Not enough data | 
| **Funnels** | 9.9 (29 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.7 (20 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 8.3 (6 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Looker** | 8.2/10 | 311 |

#### Marketing Operations

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Looker** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Looker | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (543 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (581 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Looker | 
|---|---|---|
| **Small-Business** | 31.8% | 19.3% | 
| **Mid-Market** | 47.0% | 60.7% | 
| **Enterprise** | 21.2% | 20.0% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1785 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1354 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2358 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (286 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3652 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-looker)