# Amplitude Analytics vs Kissmetrics Comparison --- ## AI Generated Summary - **G2 reviewers report** that Amplitude Analytics excels in user experience, with a clear and intuitive dashboard that simplifies data analysis. Users appreciate the AI tools that enhance web traffic management, making it easier to track user actions and build effective conversion funnels. - **Users say** Kissmetrics stands out for its robust feature set, particularly in tracking and analyzing customer behavior. Reviewers highlight its ability to segment data effectively, which has significantly transformed their approach to customer analytics. - **According to verified reviews** , Amplitude Analytics offers a more comprehensive set of features for mid-market businesses, including advanced user profiles and A/B testing capabilities. This versatility allows teams to make informed business decisions based on detailed user insights. - **Reviewers mention** that Kissmetrics provides excellent customer support, with many users noting the responsiveness and helpfulness of the support team. This level of service is particularly appreciated by small businesses that may require more guidance during implementation. - **G2 reviewers highlight** that Amplitude Analytics has a more favorable entry-level pricing model, offering a free tier that makes it accessible for startups and smaller teams. This contrasts with Kissmetrics, which has a higher starting price, potentially limiting its appeal to budget-conscious users. - **Users report** that while Kissmetrics has strong capabilities in specific areas like event tracking and user segmentation, it sometimes struggles with overall ease of setup compared to Amplitude. Many users find Amplitude's onboarding process to be more straightforward, allowing for quicker integration into their workflows. | | Amplitude Analytics | Kissmetrics | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | | **Total Reviews** | 2,894 | 168 | | **Largest Market Segment** | Mid-Market (47.0% of reviews) | Small-Business (55.6% of reviews) | | **Entry Level Price** | Free | $299.00 Per Month | --- ## Top Pros & Cons ### Amplitude Analytics Pros: - Insights (320 reviews) - Ease of Use (295 reviews) Cons: - Learning Curve (136 reviews) - Steep Learning Curve (132 reviews) ### Kissmetrics **Not enough data** --- ## Ratings Comparison | Rating | Amplitude Analytics | Kissmetrics | |---|---|---| | **Meets Requirements** | 8.5 (2132 reviews) | 7.9 (154 reviews) | | **Ease of Use** | 8.3 (2150 reviews) | 7.4 (155 reviews) | | **Ease of Setup** | 8.0 (977 reviews) | 6.7 (62 reviews) | | **Ease of Admin** | 8.4 (642 reviews) | 7.8 (67 reviews) | | **Quality of Support** | 8.4 (1633 reviews) | 8.3 (135 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 8.4 (68 reviews) | | **Product Direction (% positive)** | 8.6 (1950 reviews) | 7.8 (155 reviews) | --- ## Pricing ### Amplitude Analytics #### Entry-Level Pricing Plan: Starter Price: Free Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Key Features: - Starter templates - Foundational product analytics - Campaign reporting [Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing) #### Free Trial Yes ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.1/10 | 1024 | | **Kissmetrics** | 8.0/10 | 132 | #### Metrics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Sessions - Digital Analytics** | 8.5 (697 reviews) | 8.3 (102 reviews) | | **Engagement** | 8.5 (689 reviews) | 8.1 (102 reviews) | | **Entry and Exit Pages** | 7.9 (640 reviews) | 7.7 (94 reviews) | | **Standard Event Tracking** | 8.8 (721 reviews) | 8.7 (111 reviews) | | **Custom Event Tracking** | 8.8 (724 reviews) | 8.6 (111 reviews) | | **Retention** | 8.2 (667 reviews) | 8.0 (93 reviews) | | **Return** | 8.1 (627 reviews) | 7.7 (96 reviews) ✓ Verified | | **Conversions** | 8.9 (699 reviews) | 8.7 (109 reviews) | | **Funnels** | 8.9 (719 reviews) | 8.4 (109 reviews) | #### Reporting | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Real-Time Reporting** | 8.5 (670 reviews) | 8.0 (108 reviews) | | **Trending** | 8.3 (614 reviews) | 7.6 (90 reviews) | | **Retroactive Reporting** | 8.1 (580 reviews) | 8.0 (63 reviews) | | **Segmentation** | 8.6 (687 reviews) | 8.1 (100 reviews) | | **Mobile Reporting** | 8.2 (565 reviews) | 7.1 (57 reviews) | | **Unification Across Devices** | 8.2 (574 reviews) | 8.0 (66 reviews) | | **Custom Reports and Dashboards** | 8.6 (698 reviews) | 8.1 (107 reviews) | #### Other | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **User Data** | 8.5 (666 reviews) | 8.3 (105 reviews) | | **Site Search Reporting** | 7.7 (489 reviews) | 7.6 (58 reviews) | | **Load Time Monitoring** | 7.6 (447 reviews) | Feature Not Available | | **Campaign Tracking** | 7.8 (536 reviews) | 8.2 (91 reviews) | | **E-Commerce** | 7.8 (430 reviews) | 7.9 (61 reviews) | | **Promotional Messages** | 7.3 (391 reviews) | 7.4 (39 reviews) | | **Administration Alerts** | 7.6 (402 reviews) | Feature Not Available | #### Agentic AI - Digital Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | | **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | | **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | | **Decision Making** | 7.6 (56 reviews) | Not enough data | #### Administration | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **API / Integrations** | 8.1 (601 reviews) | 7.8 (88 reviews) | | **QA Testing** | 8.0 (539 reviews) | 7.6 (57 reviews) | | **Performance and Reliability** | 8.5 (705 reviews) | 8.1 (98 reviews) | | **User, Role, and Access Management** | 8.5 (725 reviews) | 8.7 (98 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.4/10 | 899 | | **Kissmetrics** | 9.2/10 | 5 | #### User Identification | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Demographics** | 7.8 (612 reviews) | 9.0 (5 reviews) | | **User Segmentation** | 8.8 (775 reviews) | 9.3 (5 reviews) | | **Geolocation** | 8.3 (663 reviews) | 9.7 (5 reviews) | #### Tracking & Reporting | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Custom Event Tracking** | 8.9 (805 reviews) | 8.7 (5 reviews) | | **Real-Time Insights** | 8.6 (738 reviews) | 9.0 (5 reviews) | | **Attribution** | 7.9 (651 reviews) | 9.0 (5 reviews) | | **Dashboard** | 8.6 (794 reviews) | 9.0 (5 reviews) | | **User Path Tracking** | 8.1 (777 reviews) | 9.3 (5 reviews) | | **User Activity History** | 8.8 (765 reviews) | 9.3 (5 reviews) | #### Metrics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Engagement** | 8.6 (664 reviews) | 9.3 (5 reviews) | | **Exit Tracking** | 7.7 (543 reviews) | 9.3 (5 reviews) | | **Retention** | 8.4 (641 reviews) | 9.3 (5 reviews) | | **Return** | 8.3 (581 reviews) | Not enough data | | **Conversions** | 9.0 (667 reviews) | 9.7 (5 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.0/10 | 1450 | | **Kissmetrics** | 8.1/10 | 10 | #### Product Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Account-Level Analytics** | 8.3 (1039 reviews) | 8.1 (9 reviews) | | **User-Level Analytics** | 8.7 (1248 reviews) | 8.3 (10 reviews) | | **Segmentation** | 8.5 (1194 reviews) | 7.7 (10 reviews) | | **Funnels** | 8.8 (1280 reviews) | 8.2 (10 reviews) | | **Alerts** | 7.1 (832 reviews) | 8.1 (9 reviews) | | **Multi-Product Analytics** | 8.0 (952 reviews) | 9.2 (8 reviews) | | **User Scoring** | 7.0 (726 reviews) | 8.0 (9 reviews) | | **Integrations** | 7.7 (939 reviews) | 7.6 (9 reviews) | #### Agentic AI - Product Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | 6.3 (180 reviews) | Not enough data | | **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | | **Proactive Assistance** | 6.4 (172 reviews) | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | 9.9 (14 reviews) | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | 9.6 (12 reviews) | Not enough data | | **Funnels** | 9.9 (31 reviews) | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | 8.7 (20 reviews) | Not enough data | #### AI driven optimization - Product Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | 7.9 (7 reviews) | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | N/A | N/A | | **Kissmetrics** | 8.7/10 | 10 | #### Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Reports** | Not enough data | 9.7 (10 reviews) | | **Dashboard** | Not enough data | 8.7 (10 reviews) | | **Web Analytics** | Not enough data | 9.2 (10 reviews) | | **Campaign Tracking** | Not enough data | 9.5 (10 reviews) | | **Customer Demographics** | Not enough data | 8.3 (9 reviews) | | **Predictive Analytics** | Not enough data | 7.8 (10 reviews) | #### Administration | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Data Storage** | Not enough data | 8.5 (10 reviews) | | **A/B Testing** | Not enough data | 8.2 (10 reviews) | | **Integrations** | Not enough data | 8.2 (10 reviews) | #### Generative AI | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.4/10 | 765 | | **Kissmetrics** | 9.4/10 | 5 | #### Metrics | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Engagement** | 8.6 (664 reviews) | 9.3 (5 reviews) | | **Exit Tracking** | 7.7 (543 reviews) | 9.3 (5 reviews) | | **Retention** | 8.4 (641 reviews) | 9.3 (5 reviews) | | **Return** | 8.3 (581 reviews) | Not enough data | | **Conversions** | 9.0 (667 reviews) | 9.7 (5 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Variation Testing | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | Amplitude Analytics | Kissmetrics | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Kissmetrics (2):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Amplitude Analytics | Kissmetrics | |---|---|---| | **Small-Business** | 31.8% | 55.6% | | **Mid-Market** | 47.0% | 35.0% | | **Enterprise** | 21.2% | 9.4% | ### By Industry #### Amplitude Analytics - **Computer Software:** 18.5% - **Information Technology and Services:** 13.9% - **Financial Services:** 10.1% - **Internet:** 4.5% - **Health, Wellness and Fitness:** 3.8% - **Entertainment:** 3.4% - **Marketing and Advertising:** 3.2% - **Computer Games:** 2.7% - **Leisure, Travel & Tourism:** 2.6% - **Retail:** 2.4% - **Other:** 34.9% #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% --- ## Alternatives ### Alternatives to Amplitude Analytics - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews) ### Alternatives to Kissmetrics - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) --- ## Top Discussions ### Amplitude Analytics - Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments > **Top comment:** "It is a data visualization tool for product analytics." - Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website. Main uses: - Track user journeys..." - Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..." - Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment > **Top comment:** "Don't know exactly,as my company founders owns it. Apologies " - Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well" ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-kissmetrics)