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Compare Amplitude Analytics, Indicative, and Mixpanel

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Indicative
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.9
8.2
Ease of Use
Ease of Use
8.6
8.1
7.7
Ease of Setup
Ease of Setup
8.4
Not enough data available
7.0
Ease of Admin
Ease of Admin
8.6
Not enough data available
7.6
Quality of Support
Quality of Support
8.9
8.7
7.8
Ease of Doing Business With
Ease of Doing Business With
8.8
Not enough data available
8.1
Product Direction (% positive)
Product Direction (% positive)
9.1
7.3
6.8
Meets Requirements
Amplitude Analytics
8.9
Indicative
7.9
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
Indicative
8.1
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
Indicative
Not enough data available
Mixpanel
7.0
Ease of Admin
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
7.6
Quality of Support
Amplitude Analytics
8.9
Indicative
8.7
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
8.1
Product Direction (% positive)
Amplitude Analytics
9.1
Indicative
7.3
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
8.6
Engagement
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
8.5
Entry and Exit Pages
Amplitude Analytics
8.1
Indicative
Not enough data available
Mixpanel
7.8
Standard Event Tracking
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
8.6
Custom Event Tracking
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
8.6
Retention
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
7.9
Return
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
8.0
Conversions
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
8.4
Funnels
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
8.8
Product Analytics
Account-Level Analytics
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
User-Level Analytics
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Segmentation
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Funnels
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Alerts
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Multi-Product Analytics
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
User Scoring
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Integrations
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
8.4
Trending
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
8.1
Retroactive Reporting
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
7.8
Segmentation
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
8.4
Mobile Reporting
Amplitude Analytics
8.5
Indicative
Not enough data available
Mixpanel
7.8
Unification Across Devices
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
7.4
Custom Reports and Dashboards
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
7.5
User Identification
Geolocation
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
7.0
Demographics
Amplitude Analytics
7.5
Indicative
Not enough data available
Mixpanel
7.8
User Segmentation
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
8.1
Other
User Data
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
8.3
Site Search Reporting
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
7.5
Load Time Monitoring
Amplitude Analytics
8.5
Indicative
Not enough data available
Mixpanel
7.2
Campaign Tracking
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
7.8
E-Commerce
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
7.2
Promotional Messages
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
7.4
Administration Alerts
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
7.6
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Indicative
Not enough data available
Mixpanel
7.5
User Activity History
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
8.2
Crash Reporting
Amplitude Analytics
7.3
Indicative
Not enough data available
Mixpanel
7.0
Custom Event Tracking
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
8.6
Real-Time Insights
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
7.5
Attribution
Amplitude Analytics
8.0
Indicative
Not enough data available
Mixpanel
6.7
Dashboard
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
7.8
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Conversion Goal
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Percentage of Traffic
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Confidence Level
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Multivariate Testing
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Split URL Testing
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Landing Pages
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Reporting
Segmentation
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Reports and Dashboards
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Mobile Optimization
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Custom Targeting
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Profile Storage Duration
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Heat Maps
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Session Replays
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Mixpanel
Not enough data available
Administration
Performance and Reliability
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
8.2
User, Role, and Access Management
Amplitude Analytics
9.4
Indicative
Not enough data available
Mixpanel
8.0
API / Integrations
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
7.9
QA Testing
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
7.7
Metrics
Conversions
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
7.9
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
7.9
Engagement
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
8.0
Exit Tracking
Amplitude Analytics
7.6
Indicative
Not enough data available
Mixpanel
6.5
Events
Amplitude Analytics
9.2
Indicative
Not enough data available
Mixpanel
8.6
Retention
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
7.6
Return
Amplitude Analytics
8.4
Indicative
Not enough data available
Mixpanel
7.0
Funnels
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
8.1
Reporting
Real-Time
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
8.3
Trending
Amplitude Analytics
8.2
Indicative
Not enough data available
Mixpanel
7.7
Retroactive Reporting
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
7.5
Segmentation
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
8.0
Dashboards
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
7.7
Custom Reports and Dashboards
Amplitude Analytics
9.0
Indicative
Not enough data available
Mixpanel
7.5
Other
User Data
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
7.9
Load Time Monitoring
Amplitude Analytics
8.5
Indicative
Not enough data available
Mixpanel
6.9
Campaign Tracking
Amplitude Analytics
8.5
Indicative
Not enough data available
Mixpanel
7.7
E-Commerce
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
6.7
Tracking
Standard Tracking
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
8.0
Tracking Flexibility
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
7.5
System Notifications
Amplitude Analytics
8.7
Indicative
Not enough data available
Mixpanel
7.1
Alerts
Amplitude Analytics
8.9
Indicative
Not enough data available
Mixpanel
7.0
Administration
API / Integrations
Amplitude Analytics
8.6
Indicative
Not enough data available
Mixpanel
7.1
QA Testing
Amplitude Analytics
8.0
Indicative
Not enough data available
Mixpanel
7.0
Performance and Reliability
Amplitude Analytics
8.8
Indicative
Not enough data available
Mixpanel
8.0
User, Role, and Access Management
Amplitude Analytics
9.1
Indicative
Not enough data available
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
28.6%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
57.1%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
14.3%
4.6%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Computer Software
13.4%
Internet
22.2%
Computer Software
25.7%
 
Internet
12.7%
Computer Software
22.2%
Internet
18.7%
 
Information Technology and Services
11.9%
E-Learning
14.8%
Information Technology and Services
14.3%
 
Entertainment
8.2%
Telecommunications
7.4%
Marketing and Advertising
7.0%
 
Marketing and Advertising
7.5%
Newspapers
7.4%
Financial Services
7.0%
 
Other
46.3%
Other
25.9%
Other
27.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Markus W.
User

I like that I can easily compare multiple different data sets and use formulas to express ratios and the like. I also like that the interface makes it a breeze to add WHERE and GROUP BY clauses, and really adds in the speed of chart creation and gaining...

Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

G2 User in E-Learning

Nothing to dislike, so far. I would've liked to receive proper training to use it.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
Markus W.
User

I like that I can easily compare multiple different data sets and use formulas to express ratios and the like. I also like that the interface makes it a breeze to add WHERE and GROUP BY clauses, and really adds in the speed of chart creation and gaining...

Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

Indicative
Most Helpful Favorable Review
Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Most Helpful Critical Review
G2 User in E-Learning

Nothing to dislike, so far. I would've liked to receive proper training to use it.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Indicative
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

Amplitude Analytics
Indicative
No downloads provided
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