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Compare Amplitude Analytics, Indicative, and Google Analytics

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Indicative
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
7.9
9.0
Ease of Use
Ease of Use
8.6
8.1
7.6
Ease of Setup
Ease of Setup
8.4
Not enough data available
7.8
Ease of Admin
Ease of Admin
8.6
Not enough data available
8.1
Quality of Support
Quality of Support
8.9
8.7
7.3
Ease of Doing Business With
Ease of Doing Business With
8.8
Not enough data available
8.2
Product Direction (% positive)
Product Direction (% positive)
9.1
7.3
8.4
Meets Requirements
Amplitude Analytics
8.9
Indicative
7.9
Google Analytics
9.0
Ease of Use
Amplitude Analytics
8.6
Indicative
8.1
Google Analytics
7.6
Ease of Setup
Amplitude Analytics
8.4
Indicative
Not enough data available
Google Analytics
7.8
Ease of Admin
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
8.1
Quality of Support
Amplitude Analytics
8.9
Indicative
8.7
Google Analytics
7.3
Ease of Doing Business With
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.2
Product Direction (% positive)
Amplitude Analytics
9.1
Indicative
7.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
9.0
Engagement
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.7
Entry and Exit Pages
Amplitude Analytics
8.1
Indicative
Not enough data available
Google Analytics
8.7
Standard Event Tracking
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.5
Custom Event Tracking
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.3
Retention
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.3
Return
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.4
Conversions
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.5
Funnels
Amplitude Analytics
9.1
Indicative
Not enough data available
Google Analytics
8.1
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.7
Trending
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.5
Retroactive Reporting
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.2
Segmentation
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.3
Mobile Reporting
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
8.5
Unification Across Devices
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.2
Custom Reports and Dashboards
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.5
User Identification
Geolocation
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
9.1
Demographics
Amplitude Analytics
7.5
Indicative
Not enough data available
Google Analytics
8.9
User Segmentation
Amplitude Analytics
9.1
Indicative
Not enough data available
Google Analytics
8.8
Other
User Data
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.4
Site Search Reporting
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.5
Load Time Monitoring
Amplitude Analytics
8.5
Indicative
Not enough data available
Google Analytics
8.3
Campaign Tracking
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.7
E-Commerce
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.4
Promotional Messages
Amplitude Analytics
9.1
Indicative
Not enough data available
Google Analytics
8.0
Administration Alerts
Amplitude Analytics
9.1
Indicative
Not enough data available
Google Analytics
8.2
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Indicative
Not enough data available
Google Analytics
8.7
User Activity History
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.5
Crash Reporting
Amplitude Analytics
7.3
Indicative
Not enough data available
Google Analytics
7.9
Custom Event Tracking
Amplitude Analytics
9.1
Indicative
Not enough data available
Google Analytics
8.4
Real-Time Insights
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.8
Attribution
Amplitude Analytics
8.0
Indicative
Not enough data available
Google Analytics
8.4
Dashboard
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.8
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.4
Conversion Goal
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.8
Confidence Level
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.5
Multivariate Testing
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.2
Split URL Testing
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
7.9
Landing Pages
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.6
Reports and Dashboards
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.8
Mobile Optimization
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.7
Custom Targeting
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.5
Profile Storage Duration
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.6
Heat Maps
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
7.8
Session Replays
Amplitude Analytics
Not enough data available
Indicative
Not enough data available
Google Analytics
8.0
Administration
Performance and Reliability
Amplitude Analytics
9.2
Indicative
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
Amplitude Analytics
9.4
Indicative
Not enough data available
Google Analytics
8.9
API / Integrations
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.4
QA Testing
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.1
Metrics
Conversions
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.7
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
9.0
Engagement
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
8.9
Exit Tracking
Amplitude Analytics
7.6
Indicative
Not enough data available
Google Analytics
8.6
Events
Amplitude Analytics
9.2
Indicative
Not enough data available
Google Analytics
8.6
Retention
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.6
Return
Amplitude Analytics
8.4
Indicative
Not enough data available
Google Analytics
8.6
Funnels
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.4
Reporting
Real-Time
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.9
Trending
Amplitude Analytics
8.2
Indicative
Not enough data available
Google Analytics
8.7
Retroactive Reporting
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
8.4
Segmentation
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.6
Dashboards
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.9
Custom Reports and Dashboards
Amplitude Analytics
9.0
Indicative
Not enough data available
Google Analytics
8.6
Other
User Data
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.7
Load Time Monitoring
Amplitude Analytics
8.5
Indicative
Not enough data available
Google Analytics
8.6
Campaign Tracking
Amplitude Analytics
8.5
Indicative
Not enough data available
Google Analytics
8.7
E-Commerce
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.5
Tracking
Standard Tracking
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.9
Tracking Flexibility
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.4
System Notifications
Amplitude Analytics
8.7
Indicative
Not enough data available
Google Analytics
8.4
Alerts
Amplitude Analytics
8.9
Indicative
Not enough data available
Google Analytics
8.4
Administration
API / Integrations
Amplitude Analytics
8.6
Indicative
Not enough data available
Google Analytics
8.7
QA Testing
Amplitude Analytics
8.0
Indicative
Not enough data available
Google Analytics
8.4
Performance and Reliability
Amplitude Analytics
8.8
Indicative
Not enough data available
Google Analytics
8.9
User, Role, and Access Management
Amplitude Analytics
9.1
Indicative
Not enough data available
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.7%
28.6%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
57.1%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.6%
14.3%
11.9%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Computer Software
13.5%
Internet
22.2%
Marketing and Advertising
22.1%
 
Internet
12.8%
Computer Software
22.2%
Information Technology and Services
6.8%
 
Information Technology and Services
12.0%
E-Learning
14.8%
Computer Software
6.8%
 
Entertainment
8.3%
Telecommunications
7.4%
Internet
6.1%
 
Marketing and Advertising
6.8%
Newspapers
7.4%
Higher Education
3.0%
 
Other
46.6%
Other
25.9%
Other
55.2%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User

Would love to have more flexibility on how to categorize sessions.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Amplitude Analytics
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Indicative
Most Helpful Favorable Review
Rihards S.
Administrator in Computer Software

Speed of metrics, similar queries in our redshift database take a lot longer. Ability to see all the properties to segment by and quickly build queries without writing sql. Funnel charts are beutiful and no other app can do them more elegantly.

Most Helpful Critical Review
G2 User

Would love to have more flexibility on how to categorize sessions.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Indicative
No videos provided
Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Amplitude Analytics
Indicative
No downloads provided
Google Analytics
No downloads provided
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