Compare Amplitude Analytics and Improvado 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Free
Contact Us 200 Million Data Rows Per Year
Amplitude Analytics
Star Rating
(2,807)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its intuitive interface and features like User Profiles, which allow for detailed tracking of user interactions and behaviors. Users appreciate how easily it integrates data from various platforms, making insights more accessible and understandable.
- Users say that Improvado shines in its data extraction capabilities, particularly with its Extract & Load features. Reviewers highlight the ease of setting up new data connections and the quality monitoring tools, which streamline the onboarding process and ongoing data management.
- According to verified reviews, Amplitude Analytics has a significantly higher overall satisfaction score compared to Improvado, reflecting its strong performance in areas like ease of use and setup. Users frequently mention the platform's ability to provide clear and actionable insights, which enhances their decision-making processes.
- Reviewers mention that while Improvado offers robust customer support, Amplitude Analytics also receives high marks for its support quality, with users noting the responsiveness and helpfulness of the support team when addressing issues or questions.
- G2 reviewers highlight that Amplitude Analytics provides superior reporting features, including real-time reporting and custom dashboards, which are essential for tracking user engagement and conversions. Users find these tools invaluable for analyzing app performance and user behavior.
- Users report that while both platforms cater well to mid-market businesses, Amplitude Analytics has a broader user base and more extensive feedback, indicating a more established presence in the market. This is reflected in the volume of recent reviews, which suggests a more active user community and ongoing product development.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Amplitude Analytics
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.5
2,080
8.5
73
Ease of Use
8.3
2,098
8.1
73
Ease of Setup
7.9
934
7.7
49
Ease of Admin
8.4
641
8.3
43
Quality of Support
8.4
1,594
9.0
73
Has the product been a good partner in doing business?
8.7
612
9.4
44
Product Direction (% positive)
8.6
1,913
9.5
67
Features by Category
Metrics
8.5
696
7.8
13
8.5
686
8.3
13
7.9
639
7.6
12
8.8
718
7.8
12
8.8
722
7.9
12
8.2
667
7.2
12
8.1
628
6.9
12
8.9
698
8.6
12
8.9
718
8.3
13
Reporting
8.5
670
7.4
14
8.3
614
7.7
14
8.1
581
7.9
14
8.6
686
7.7
13
8.2
566
7.1
13
8.2
574
8.2
13
8.6
698
8.3
14
Other
8.5
667
7.9
14
7.7
490
7.4
13
7.6
448
6.5
13
7.8
537
8.7
13
7.8
431
7.9
14
7.3
392
7.2
13
7.6
403
6.8
14
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.3
14
8.0
540
7.3
13
8.5
705
8.2
14
8.5
726
8.0
14
User Identification
7.8
612
Not enough data
8.8
773
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
803
Not enough data
8.6
737
Not enough data
7.9
651
Not enough data
8.6
794
Not enough data
8.1
776
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1256
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
928
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
6.4
15
Not enough data
7.3
15
Not enough data
7.0
15
Not enough data
7.2
15
Not enough data
7.9
14
Not enough data
6.8
15
Diverse Extraction Points
Not enough data
6.4
15
Management
Not enough data
6.9
13
Not enough data
7.0
10
Functionality
Not enough data
8.5
13
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
7.5
12
Not enough data
7.6
12
Marketing Operations
Not enough data
7.6
38
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.3
40
|
Verified
Not enough data
6.9
16
Not enough data
5.8
12
Campaign Activity
Not enough data
8.4
45
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
7.3
36
Not enough data
5.4
13
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Improvado are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Entertainment
2.6%
Other
28.2%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Improvado has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
