Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Amplitude Analytics, IBM Watson Customer Experience Analytics, and Mixpanel

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
IBM Watson Customer Experience Analytics
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
7.6
8.2
Ease of Use
Ease of Use
8.6
7.3
7.7
Ease of Setup
Ease of Setup
8.4
7.8
7.0
Ease of Admin
Ease of Admin
8.6
7.7
7.6
Quality of Support
Quality of Support
8.9
7.9
7.8
Ease of Doing Business With
Ease of Doing Business With
8.8
8.1
8.1
Product Direction (% positive)
Product Direction (% positive)
9.1
8.2
6.8
Meets Requirements
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.6
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
7.3
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
IBM Watson Customer Experience Analytics
7.8
Mixpanel
7.0
Ease of Admin
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
7.7
Mixpanel
7.6
Quality of Support
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.9
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
8.1
Mixpanel
8.1
Product Direction (% positive)
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
8.2
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.3
Mixpanel
8.6
Engagement
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
7.9
Mixpanel
8.5
Entry and Exit Pages
Amplitude Analytics
8.1
IBM Watson Customer Experience Analytics
7.2
Mixpanel
7.8
Standard Event Tracking
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
8.1
Mixpanel
8.6
Custom Event Tracking
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
6.9
Mixpanel
8.6
Retention
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.2
Mixpanel
7.9
Return
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.2
Mixpanel
8.0
Conversions
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
6.7
Mixpanel
8.4
Funnels
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
7.5
Mixpanel
8.8
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
8.4
Trending
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
8.6
Mixpanel
8.1
Retroactive Reporting
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.3
Mixpanel
7.8
Segmentation
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
8.1
Mixpanel
8.4
Mobile Reporting
Amplitude Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
7.8
Unification Across Devices
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.0
Mixpanel
7.4
Custom Reports and Dashboards
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
6.7
Mixpanel
7.5
Other
User Data
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.1
Mixpanel
8.3
Site Search Reporting
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
6.4
Mixpanel
7.5
Load Time Monitoring
Amplitude Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
7.2
Campaign Tracking
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
7.8
E-Commerce
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
7.2
Promotional Messages
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
7.4
Administration Alerts
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
6.9
Mixpanel
7.6
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Conversion Goal
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Percentage of Traffic
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Confidence Level
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Multivariate Testing
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Split URL Testing
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Landing Pages
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Reporting
Segmentation
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Reports and Dashboards
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Mobile Optimization
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Custom Targeting
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Profile Storage Duration
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Heat Maps
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Session Replays
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Mixpanel
Not enough data available
Administration
Performance and Reliability
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
6.9
Mixpanel
8.2
User, Role, and Access Management
Amplitude Analytics
9.4
IBM Watson Customer Experience Analytics
7.1
Mixpanel
8.0
API / Integrations
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
5.8
Mixpanel
7.9
QA Testing
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
7.0
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
10.5%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
21.1%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
68.4%
4.6%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Computer Software
13.4%
Retail
12.5%
Computer Software
25.7%
 
Internet
12.7%
Food & Beverages
12.5%
Internet
18.7%
 
Information Technology and Services
11.9%
Banking
12.5%
Information Technology and Services
14.3%
 
Entertainment
8.2%
Staffing and Recruiting
8.3%
Marketing and Advertising
7.0%
 
Marketing and Advertising
7.5%
Oil & Energy
8.3%
Financial Services
7.0%
 
Other
46.3%
Other
45.8%
Other
27.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Markus W.
User

I like that I can easily compare multiple different data sets and use formulas to express ratios and the like. I also like that the interface makes it a breeze to add WHERE and GROUP BY clauses, and really adds in the speed of chart creation and gaining...

G2 User

Best in class security, control, and re-use of insights that works for more than just design or marketing teams. Powerful for developers, product management, compliance, risk and many others.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
Markus W.
User

I like that I can easily compare multiple different data sets and use formulas to express ratios and the like. I also like that the interface makes it a breeze to add WHERE and GROUP BY clauses, and really adds in the speed of chart creation and gaining...

Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

Best in class security, control, and re-use of insights that works for more than just design or marketing teams. Powerful for developers, product management, compliance, risk and many others.

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
IBM Watson Customer Experience Analytics

Videos

 

This short video walks through how to do funnel analysis in Amplitude

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Ask Amplitude a QuestionContact AmplitudeAsk IBM Watson Customer Experience Analytics a QuestionContact IBM Watson Customer Experience AnalyticsAsk Mixpanel a QuestionContact Mixpanel
Add Product
Amplitude Analytics
Amplitude Analytics
Optimized for quick response
IBM Watson Customer Experience Analytics
IBM Watson Customer Experience Analytics
Optimized for quick response
Mixpanel
Mixpanel
Optimized for quick response