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Compare Amplitude Analytics, IBM Watson Customer Experience Analytics, and Google Analytics

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
IBM Watson Customer Experience Analytics
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
7.6
9.0
Ease of Use
Ease of Use
8.6
7.3
7.6
Ease of Setup
Ease of Setup
8.4
7.8
7.8
Ease of Admin
Ease of Admin
8.6
7.7
8.1
Quality of Support
Quality of Support
8.9
7.9
7.3
Ease of Doing Business With
Ease of Doing Business With
8.8
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
9.1
8.2
8.4
Meets Requirements
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.6
Google Analytics
9.0
Ease of Use
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
7.3
Google Analytics
7.6
Ease of Setup
Amplitude Analytics
8.4
IBM Watson Customer Experience Analytics
7.8
Google Analytics
7.8
Ease of Admin
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
7.7
Google Analytics
8.1
Quality of Support
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.9
Google Analytics
7.3
Ease of Doing Business With
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.2
Product Direction (% positive)
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
8.2
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.3
Google Analytics
9.0
Engagement
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
7.9
Google Analytics
8.7
Entry and Exit Pages
Amplitude Analytics
8.1
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.7
Standard Event Tracking
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.5
Custom Event Tracking
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.3
Retention
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.3
Return
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.2
Google Analytics
8.4
Conversions
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Funnels
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
7.5
Google Analytics
8.1
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Trending
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
8.6
Google Analytics
8.5
Retroactive Reporting
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.3
Google Analytics
8.2
Segmentation
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
8.1
Google Analytics
8.3
Mobile Reporting
Amplitude Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Unification Across Devices
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.0
Google Analytics
8.2
Custom Reports and Dashboards
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
6.7
Google Analytics
8.5
Other
User Data
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.4
Site Search Reporting
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
6.4
Google Analytics
8.5
Load Time Monitoring
Amplitude Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.3
Campaign Tracking
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
E-Commerce
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Promotional Messages
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.0
Administration Alerts
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.2
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Conversion Goal
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.8
Confidence Level
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Multivariate Testing
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.2
Split URL Testing
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
7.9
Landing Pages
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
Reports and Dashboards
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.8
Mobile Optimization
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.7
Custom Targeting
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
Profile Storage Duration
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.6
Heat Maps
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
7.8
Session Replays
Amplitude Analytics
Not enough data available
IBM Watson Customer Experience Analytics
Not enough data available
Google Analytics
8.0
Administration
Performance and Reliability
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
6.9
Google Analytics
8.9
User, Role, and Access Management
Amplitude Analytics
9.4
IBM Watson Customer Experience Analytics
7.1
Google Analytics
8.9
API / Integrations
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
5.8
Google Analytics
8.4
QA Testing
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
7.0
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
10.5%
60.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
21.1%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
68.4%
11.9%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%

Reviewers' Industry

 
Computer Software
13.4%
Retail
12.5%
Marketing and Advertising
22.1%
 
Internet
12.7%
Food & Beverages
12.5%
Information Technology and Services
6.8%
 
Information Technology and Services
11.9%
Banking
12.5%
Computer Software
6.8%
 
Entertainment
8.2%
Staffing and Recruiting
8.3%
Internet
6.1%
 
Marketing and Advertising
7.5%
Oil & Energy
8.3%
Higher Education
3.0%
 
Other
46.3%
Other
45.8%
Other
55.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
David R.
Consultant

I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board...

G2 User

Insight without prejudice can be difficult to achieve. Reliability of information is key and Watson CEA has become an invaluable source of easy customer feedback.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Amplitude Analytics
Most Helpful Favorable Review
David R.
Consultant

I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

Insight without prejudice can be difficult to achieve. Reliability of information is key and Watson CEA has become an invaluable source of easy customer feedback.

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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IBM Watson Customer Experience Analytics
Google Analytics

Videos

 

This short video walks through how to do funnel analysis in Amplitude

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
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