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Compare Amplitude Analytics, IBM Watson Customer Experience Analytics, and Adobe Analytics

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
IBM Watson Customer Experience Analytics
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
7.6
8.4
Ease of Use
Ease of Use
8.6
7.3
7.0
Ease of Setup
Ease of Setup
8.4
7.8
6.4
Ease of Admin
Ease of Admin
8.6
7.7
7.2
Quality of Support
Quality of Support
8.9
7.9
7.5
Ease of Doing Business With
Ease of Doing Business With
8.8
8.1
7.6
Product Direction (% positive)
Product Direction (% positive)
9.1
8.2
6.9
Meets Requirements
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.6
Adobe Analytics
8.4
Ease of Use
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
7.3
Adobe Analytics
7.0
Ease of Setup
Amplitude Analytics
8.4
IBM Watson Customer Experience Analytics
7.8
Adobe Analytics
6.4
Ease of Admin
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
7.7
Adobe Analytics
7.2
Quality of Support
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
7.9
Adobe Analytics
7.5
Ease of Doing Business With
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
8.1
Adobe Analytics
7.6
Product Direction (% positive)
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
8.2
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.3
Adobe Analytics
8.5
Engagement
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
7.9
Adobe Analytics
8.3
Entry and Exit Pages
Amplitude Analytics
8.1
IBM Watson Customer Experience Analytics
7.2
Adobe Analytics
8.4
Standard Event Tracking
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
8.1
Adobe Analytics
8.3
Custom Event Tracking
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
6.9
Adobe Analytics
8.4
Retention
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.2
Adobe Analytics
7.9
Return
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.2
Adobe Analytics
7.9
Conversions
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
6.7
Adobe Analytics
8.4
Funnels
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
7.5
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
8.1
Trending
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
8.6
Adobe Analytics
8.2
Retroactive Reporting
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.3
Adobe Analytics
8.0
Segmentation
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
8.1
Adobe Analytics
8.3
Mobile Reporting
Amplitude Analytics
8.6
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
7.9
Unification Across Devices
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
8.0
Adobe Analytics
7.7
Custom Reports and Dashboards
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
6.7
Adobe Analytics
8.3
Other
User Data
Amplitude Analytics
9.0
IBM Watson Customer Experience Analytics
7.1
Adobe Analytics
8.3
Site Search Reporting
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
6.4
Adobe Analytics
8.2
Load Time Monitoring
Amplitude Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
7.8
Campaign Tracking
Amplitude Analytics
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
8.4
E-Commerce
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
8.3
Promotional Messages
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
Not enough data available
Adobe Analytics
7.9
Administration Alerts
Amplitude Analytics
9.1
IBM Watson Customer Experience Analytics
6.9
Adobe Analytics
8.0
Administration
Performance and Reliability
Amplitude Analytics
9.2
IBM Watson Customer Experience Analytics
6.9
Adobe Analytics
8.2
User, Role, and Access Management
Amplitude Analytics
9.4
IBM Watson Customer Experience Analytics
7.1
Adobe Analytics
8.3
API / Integrations
Amplitude Analytics
8.9
IBM Watson Customer Experience Analytics
5.8
Adobe Analytics
7.8
QA Testing
Amplitude Analytics
8.8
IBM Watson Customer Experience Analytics
7.0
Adobe Analytics
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.7%
10.5%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
21.1%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.6%
68.4%
45.5%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Computer Software
13.5%
Retail
12.5%
Marketing and Advertising
14.6%
 
Internet
12.8%
Food & Beverages
12.5%
Retail
6.0%
 
Information Technology and Services
12.0%
Banking
12.5%
Financial Services
5.2%
 
Entertainment
8.3%
Staffing and Recruiting
8.3%
Information Technology and Services
5.1%
 
Marketing and Advertising
6.8%
Oil & Energy
8.3%
Internet
4.0%
 
Other
46.6%
Other
45.8%
Other
65.1%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bryan S.
Administrator

I get the feeling that Amplitude really understands its target market to a "T". I'm impressed at how the hierarchy of information presented perfectly matches what I actually want to use the platform for - the most common analyses and operations are the most...

G2 User

What I like best is the concept of session replay.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

 
Amplitude Analytics
Most Helpful Favorable Review
Bryan S.
Administrator

I get the feeling that Amplitude really understands its target market to a "T". I'm impressed at how the hierarchy of information presented perfectly matches what I actually want to use the platform for - the most common analyses and operations are the most...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

What I like best is the concept of session replay.

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Screenshots

 
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IBM Watson Customer Experience Analytics

Videos

 

This short video walks through how to do funnel analysis in Amplitude

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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