# Amplitude Analytics vs Hotjar by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar by Contentsquare excels in providing visual insights into user behavior through features like heatmaps and session recordings. Users appreciate how these tools help identify UX and UI issues quickly, making it easier to enhance conversions.
- **Users say** Amplitude Analytics stands out for its user-friendly interface, allowing teams to understand user actions without needing constant support from data teams. The ability to create multiple customizable dashboards is frequently highlighted as a significant advantage for monitoring user-related events.
- **According to verified reviews** , Hotjar's free version is often sufficient for small businesses, with users noting that it offers essential features to track customer interactions effectively. This makes it an attractive option for startups and smaller teams looking for cost-effective solutions.
- **Reviewers mention** that Amplitude Analytics provides a comprehensive view of analytics, particularly excelling in event tracking and retention analysis. Users find it easy to set up event tracking, which enhances their ability to analyze user journeys and improve engagement.
- **G2 reviewers highlight** that Hotjar's ease of setup is a significant advantage, with many users praising the intuitive onboarding process. This allows teams to get started quickly and begin gathering insights without a steep learning curve.
- **Users report** that while both products offer strong support, Hotjar by Contentsquare receives slightly higher marks for quality of support. Reviewers appreciate the responsiveness and helpfulness of the support team, which can be crucial for users navigating the complexities of digital analytics.



| | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,950 | 342 | 
| **Largest Market Segment** | Mid-Market (47.3% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | Free | Free | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2173 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.3 (2191 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.0 (1015 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.4 (646 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 8.4 (1667 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (616 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1985 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1035 |
| **Hotjar by Contentsquare** | 8.6/10 | 186 |

#### Metrics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (703 reviews) | 8.7 (26 reviews) | 
| **Engagement** | 8.5 (695 reviews) | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | 7.9 (641 reviews) | 9.0 (25 reviews) | 
| **Standard Event Tracking** | 8.8 (726 reviews) | 9.1 (24 reviews) | 
| **Custom Event Tracking** | 8.8 (729 reviews) | 8.8 (20 reviews) | 
| **Retention** | 8.2 (673 reviews) | 8.6 (19 reviews) | 
| **Return** | 8.1 (629 reviews) | 8.8 (18 reviews) | 
| **Conversions** | 8.9 (706 reviews) | 9.0 (21 reviews) | 
| **Funnels** | 8.9 (726 reviews) | 9.0 (27 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (673 reviews) | Feature Not Available | 
| **Trending** | 8.3 (616 reviews) | 9.0 (20 reviews) | 
| **Retroactive Reporting** | 8.1 (583 reviews) | Feature Not Available | 
| **Segmentation** | 8.6 (690 reviews) | 8.1 (20 reviews) | 
| **Mobile Reporting** | 8.2 (568 reviews) | 8.6 (20 reviews) | 
| **Unification Across Devices** | 8.2 (576 reviews) | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (701 reviews) | 8.9 (22 reviews) | 

#### Other

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **User Data** | 8.5 (670 reviews) | 8.1 (25 reviews) | 
| **Site Search Reporting** | 7.7 (490 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Feature Not Available | 
| **Campaign Tracking** | 7.8 (539 reviews) | 7.8 (18 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 8.1 (15 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | Feature Not Available | 
| **Administration Alerts** | 7.6 (402 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Feature Not Available | 
| **Cross-system Integration** | 7.1 (56 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.8 (57 reviews) | Feature Not Available | 
| **Decision Making** | 7.6 (56 reviews) | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 8.2 (70 reviews) | 
| **QA Testing** | 8.0 (540 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.5 (706 reviews) | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | 8.5 (727 reviews) | 8.9 (140 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 902 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### User Identification

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Demographics** | 7.8 (611 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (776 reviews) | Not enough data | 
| **Geolocation** | 8.3 (662 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (806 reviews) | Not enough data | 
| **Real-Time Insights** | 8.6 (738 reviews) | Not enough data | 
| **Attribution** | 7.9 (650 reviews) | Not enough data | 
| **Dashboard** | 8.6 (795 reviews) | Not enough data | 
| **User Path Tracking** | 8.1 (776 reviews) | Not enough data | 
| **User Activity History** | 8.8 (765 reviews) | Not enough data | 

#### Metrics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 8.6 (665 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (542 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (580 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | Feature Not Available | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.7/10 | 99 |

#### User Behavior

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.8 (36 reviews) | 
| **Data Analysis** | Not enough data | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **User Identification** | Not enough data | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.2/10 | 1488 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1040 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1261 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1204 reviews) | Not enough data | 
| **Funnels** | 8.8 (1296 reviews) | Not enough data | 
| **Alerts** | 7.2 (834 reviews) | Feature Not Available | 
| **Multi-Product Analytics** | 8.0 (954 reviews) | Feature Not Available | 
| **User Scoring** | 7.0 (728 reviews) | Feature Not Available | 
| **Integrations** | 7.8 (957 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (186 reviews) | Feature Not Available | 
| **Cross-system Integration** | 6.9 (179 reviews) | Feature Not Available | 
| **Adaptive Learning** | 6.4 (170 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.4 (175 reviews) | Feature Not Available | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User level Analytics** | 9.9 (27 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.2 (22 reviews) | Not enough data | 
| **Funnels** | 9.9 (48 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Cross System integrations** | 8.8 (10 reviews) | Not enough data | 
| **Alerts** | 10.0 (6 reviews) | Feature Not Available | 
| **Integrations** | 8.7 (38 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Feature Not Available | 
| **Automated insights** | 10.0 (7 reviews) | Not enough data | 
| **Autonomous task execution** | 7.8 (12 reviews) | Feature Not Available | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 7.9/10 | 9 |

#### Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (9 reviews) | 
| **Dashboard** | Not enough data | 8.1 (9 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (9 reviews) | 
| **Campaign Tracking** | Not enough data | 7.8 (6 reviews) | 
| **Customer Demographics** | Not enough data | 8.6 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Data Storage** | Not enough data | 7.6 (7 reviews) | 
| **A/B Testing** | Not enough data | 5.7 (5 reviews) | 
| **Integrations** | Not enough data | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - E-Commerce Analytics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.9/10 | 10 |

#### Experience

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Management

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 15 |

#### Feedback Management

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 11 |

#### Survey Management

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.3 (7 reviews) | 
| **Question Types** | Not enough data | 8.3 (6 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | 8.3 (5 reviews) | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.6 (109 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.9 (125 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (153 reviews) | 
| **Session Replays** | Not enough data | 9.0 (148 reviews) | 
| **Monitoring** | Not enough data | 8.7 (128 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (106 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 766 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Engagement** | 8.6 (665 reviews) | Not enough data | 
| **Exit Tracking** | 7.7 (542 reviews) | Not enough data | 
| **Retention** | 8.4 (641 reviews) | Not enough data | 
| **Return** | 8.3 (580 reviews) | Not enough data | 
| **Conversions** | 9.0 (667 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Amplitude Analytics (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Hotjar by Contentsquare (8):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Survey Software](https://www.g2.com/categories/survey), [User Research Tools](https://www.g2.com/categories/user-research), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Hotjar by Contentsquare | 
|---|---|---|
| **Small-Business** | 31.7% | 52.4% | 
| **Mid-Market** | 47.3% | 38.6% | 
| **Enterprise** | 21.0% | 9.1% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.8%
- **Financial Services:** 10.1%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.5%
- **Retail:** 2.4%
- **Other:** 34.8%

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (639 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6856 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (372 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-hotjar-by-contentsquare)