Compare Amplitude Analytics, Google Analytics, SimilarWeb, and Moz Pro

Pricing

 
Free
Free
FREE
$0
per month
Standard
$99
/ month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Additional Solutions
Custom Plans
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
7.8
8.4
Ease of Use
Ease of Use
8.6
7.7
8.7
8.7
Ease of Setup
Ease of Setup
8.4
7.8
9.2
9.1
Ease of Admin
Ease of Admin
8.6
8.1
9.7
9.0
Quality of Support
Quality of Support
9.0
7.4
7.8
8.7
Ease of Doing Business With
Ease of Doing Business With
8.8
8.2
8.3
9.2
Product Direction (% positive)
Product Direction (% positive)
9.0
8.4
7.8
8.5
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
SimilarWeb
7.8
Moz Pro
8.4
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.7
SimilarWeb
8.7
Moz Pro
8.7
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
SimilarWeb
9.2
Moz Pro
9.1
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.1
SimilarWeb
9.7
Moz Pro
9.0
Quality of Support
Amplitude Analytics
9.0
Google Analytics
7.4
SimilarWeb
7.8
Moz Pro
8.7
Ease of Doing Business With
Amplitude Analytics
8.8
Google Analytics
8.2
SimilarWeb
8.3
Moz Pro
9.2
Product Direction (% positive)
Amplitude Analytics
9.0
Google Analytics
8.4
SimilarWeb
7.8
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
25.3%
60.7%
35.7%
54.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
50.5%
27.6%
53.6%
35.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.2%
11.8%
10.7%
10.3%
Amplitude Analytics
Small-Business
25.3%
Mid-Market
50.5%
Enterprise
24.2%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%
SimilarWeb
Small-Business
35.7%
Mid-Market
53.6%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%

Reviewers' Industry

 
Computer Software
14.1%
Marketing and Advertising
21.8%
Internet
26.2%
Marketing and Advertising
29.6%
 
Internet
12.6%
Information Technology and Services
6.8%
Marketing and Advertising
19.0%
Computer Software
13.1%
 
Information Technology and Services
11.9%
Computer Software
6.7%
Public Relations and Communications
16.7%
Internet
12.8%
 
Entertainment
8.1%
Internet
6.0%
Information Technology and Services
14.3%
Information Technology and Services
7.8%
 
Marketing and Advertising
7.4%
Higher Education
2.9%
Financial Services
4.8%
Retail
2.2%
 
Other
45.9%
Other
55.7%
Other
19.0%
Other
34.6%
Amplitude Analytics
Computer Software
14.1%
Internet
12.6%
Information Technology and Services
11.9%
Entertainment
8.1%
Marketing and Advertising
7.4%
Other
45.9%
Google Analytics
Marketing and Advertising
21.8%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%
SimilarWeb
Internet
26.2%
Marketing and Advertising
19.0%
Public Relations and Communications
16.7%
Information Technology and Services
14.3%
Financial Services
4.8%
Other
19.0%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
David B.
User in Internet

Their product is incredibly fast and intuitive to use. I can easily create and analyze complex user cohorts in a myriad of different ways which, as a PM, is absolutely crucial. Second, their success managers know the product inside out, promptly respond to...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Marianna C.
User

the information is well displayed and easy to evaluate

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Amplitude Analytics
Most Helpful Favorable Review
David B.
User in Internet

Their product is incredibly fast and intuitive to use. I can easily create and analyze complex user cohorts in a myriad of different ways which, as a PM, is absolutely crucial. Second, their success managers know the product inside out, promptly respond to...

Most Helpful Critical Review
G2 User in Marketing and Advertising

The UI itself is not very user friendly, but most importantly I wish we could use it within the marketing teams to track channel performance and users coming through different marketing channels. We've hacked something together, but it's incredibly limited.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
Marianna C.
User

the information is well displayed and easy to evaluate

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos providedNo videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided
SimilarWeb
No videos provided
Moz Pro
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Amplitude Analytics
Google Analytics
No downloads provided
SimilarWeb
No downloads provided
Moz Pro
No downloads provided
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