Compare Amplitude Analytics, Google Analytics, SimilarWeb, and Moz Pro

Pricing

 
Free
Free
FREE
$0
per month
Standard
$99
/ month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Additional Solutions
Custom Plans
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
7.8
8.4
Ease of Use
Ease of Use
8.6
7.7
8.7
8.6
Ease of Setup
Ease of Setup
8.4
7.8
9.2
9.1
Ease of Admin
Ease of Admin
8.6
8.2
9.7
9.0
Quality of Support
Quality of Support
9.0
7.4
7.8
8.7
Ease of Doing Business With
Ease of Doing Business With
8.8
8.2
8.3
9.2
Product Direction (% positive)
Product Direction (% positive)
9.0
8.4
7.8
8.5
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
SimilarWeb
7.8
Moz Pro
8.4
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.7
SimilarWeb
8.7
Moz Pro
8.6
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
SimilarWeb
9.2
Moz Pro
9.1
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.2
SimilarWeb
9.7
Moz Pro
9.0
Quality of Support
Amplitude Analytics
9.0
Google Analytics
7.4
SimilarWeb
7.8
Moz Pro
8.7
Ease of Doing Business With
Amplitude Analytics
8.8
Google Analytics
8.2
SimilarWeb
8.3
Moz Pro
9.2
Product Direction (% positive)
Amplitude Analytics
9.0
Google Analytics
8.4
SimilarWeb
7.8
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.7%
60.7%
39.3%
54.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.6%
27.6%
50.0%
35.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.7%
11.8%
10.7%
10.7%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.6%
Enterprise
23.7%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.2%
Enterprise
10.7%

Reviewers' Industry

 
Computer Software
12.9%
Marketing and Advertising
21.0%
Internet
28.6%
Marketing and Advertising
28.7%
 
Marketing and Advertising
10.8%
Information Technology and Services
6.9%
Marketing and Advertising
17.9%
Internet
14.6%
 
Internet
9.7%
Computer Software
6.4%
Public Relations and Communications
14.3%
Computer Software
12.2%
 
Information Technology and Services
9.7%
Internet
6.0%
Information Technology and Services
14.3%
Information Technology and Services
8.3%
 
Entertainment
9.7%
Higher Education
2.8%
Computer Software
7.1%
Retail
2.4%
 
Other
47.3%
Other
56.9%
Other
17.9%
Other
33.9%
Amplitude Analytics
Computer Software
12.9%
Marketing and Advertising
10.8%
Internet
9.7%
Information Technology and Services
9.7%
Entertainment
9.7%
Other
47.3%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
Moz Pro
Marketing and Advertising
28.7%
Internet
14.6%
Computer Software
12.2%
Information Technology and Services
8.3%
Retail
2.4%
Other
33.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Ely L.
User in Entertainment

It's very simple and fast to dissect your app/site traffic to understand your users.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Amplitude Analytics
Most Helpful Favorable Review
Ely L.
User in Entertainment

It's very simple and fast to dissect your app/site traffic to understand your users.

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
G2 User in Marketing and Advertising

User experience is sup easy. Even if you have no experience with the platform, it is easy to figure out quickly.

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos providedNo videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided
SimilarWeb
No videos provided
Moz Pro
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Amplitude Analytics
Google Analytics
No downloads provided
SimilarWeb
No downloads provided
Moz Pro
No downloads provided
Ask Amplitude a QuestionContact AmplitudeAsk Google Analytics a QuestionContact Google AnalyticsAsk SimilarWeb a QuestionContact SimilarWebAsk Moz Pro a QuestionContact Moz Pro