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Compare Amplitude Analytics, Google Analytics, and SimilarWeb

Pricing

 
Free
Free
FREE
$0
per month
 
Enterprise
Contact Amplitude
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
7.7
Ease of Use
Ease of Use
8.6
7.6
8.7
Ease of Setup
Ease of Setup
8.4
7.8
9.2
Ease of Admin
Ease of Admin
8.6
8.1
9.7
Quality of Support
Quality of Support
8.9
7.3
7.7
Ease of Doing Business With
Ease of Doing Business With
8.8
8.2
8.3
Product Direction (% positive)
Product Direction (% positive)
9.1
8.4
7.8
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
SimilarWeb
7.7
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.6
SimilarWeb
8.7
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
SimilarWeb
9.2
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.1
SimilarWeb
9.7
Quality of Support
Amplitude Analytics
8.9
Google Analytics
7.3
SimilarWeb
7.7
Ease of Doing Business With
Amplitude Analytics
8.8
Google Analytics
8.2
SimilarWeb
8.3
Product Direction (% positive)
Amplitude Analytics
9.1
Google Analytics
8.4
SimilarWeb
7.8

Features

User Identification
Geolocation
Amplitude Analytics
8.7
Google Analytics
9.1
SimilarWeb
Not enough data available
Demographics
Amplitude Analytics
7.5
Google Analytics
8.9
SimilarWeb
Not enough data available
User Segmentation
Amplitude Analytics
9.1
Google Analytics
8.8
SimilarWeb
Not enough data available
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Google Analytics
8.7
SimilarWeb
Not enough data available
User Activity History
Amplitude Analytics
9.0
Google Analytics
8.5
SimilarWeb
Not enough data available
Crash Reporting
Amplitude Analytics
7.3
Google Analytics
7.9
SimilarWeb
Not enough data available
Custom Event Tracking
Amplitude Analytics
9.1
Google Analytics
8.4
SimilarWeb
Not enough data available
Real-Time Insights
Amplitude Analytics
8.7
Google Analytics
8.8
SimilarWeb
Not enough data available
Attribution
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Dashboard
Amplitude Analytics
8.9
Google Analytics
8.8
SimilarWeb
Not enough data available
Metrics
Conversions
Amplitude Analytics
8.8
Google Analytics
8.7
SimilarWeb
Not enough data available
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
Google Analytics
9.0
SimilarWeb
Not enough data available
Engagement
Amplitude Analytics
8.6
Google Analytics
8.9
SimilarWeb
Not enough data available
Exit Tracking
Amplitude Analytics
7.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Events
Amplitude Analytics
9.2
Google Analytics
8.6
SimilarWeb
Not enough data available
Retention
Amplitude Analytics
8.9
Google Analytics
8.5
SimilarWeb
Not enough data available
Return
Amplitude Analytics
8.4
Google Analytics
8.6
SimilarWeb
Not enough data available
Funnels
Amplitude Analytics
8.7
Google Analytics
8.4
SimilarWeb
Not enough data available
Reporting
Real-Time
Amplitude Analytics
8.7
Google Analytics
8.9
SimilarWeb
Not enough data available
Trending
Amplitude Analytics
8.2
Google Analytics
8.7
SimilarWeb
Not enough data available
Retroactive Reporting
Amplitude Analytics
8.6
Google Analytics
8.4
SimilarWeb
Not enough data available
Segmentation
Amplitude Analytics
8.9
Google Analytics
8.6
SimilarWeb
Not enough data available
Dashboards
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
Custom Reports and Dashboards
Amplitude Analytics
9.0
Google Analytics
8.6
SimilarWeb
Not enough data available
Other
User Data
Amplitude Analytics
8.7
Google Analytics
8.7
SimilarWeb
Not enough data available
Load Time Monitoring
Amplitude Analytics
8.5
Google Analytics
8.6
SimilarWeb
Not enough data available
Campaign Tracking
Amplitude Analytics
8.5
Google Analytics
8.7
SimilarWeb
Not enough data available
E-Commerce
Amplitude Analytics
8.8
Google Analytics
8.5
SimilarWeb
Not enough data available
Tracking
Standard Tracking
Amplitude Analytics
8.9
Google Analytics
8.9
SimilarWeb
Not enough data available
Tracking Flexibility
Amplitude Analytics
8.6
Google Analytics
8.6
SimilarWeb
Not enough data available
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.7
Google Analytics
8.4
SimilarWeb
Not enough data available
System Notifications
Amplitude Analytics
8.7
Google Analytics
8.4
SimilarWeb
Not enough data available
Alerts
Amplitude Analytics
8.9
Google Analytics
8.4
SimilarWeb
Not enough data available
Administration
API / Integrations
Amplitude Analytics
8.6
Google Analytics
8.7
SimilarWeb
Not enough data available
QA Testing
Amplitude Analytics
8.0
Google Analytics
8.4
SimilarWeb
Not enough data available
Performance and Reliability
Amplitude Analytics
8.8
Google Analytics
8.9
SimilarWeb
Not enough data available
User, Role, and Access Management
Amplitude Analytics
9.1
Google Analytics
9.0
SimilarWeb
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.7%
60.6%
33.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.7%
27.5%
55.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
23.6%
11.9%
11.1%
Amplitude Analytics
Small-Business
24.7%
Mid-Market
51.7%
Enterprise
23.6%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%

Reviewers' Industry

 
Computer Software
13.5%
Marketing and Advertising
22.1%
Internet
26.8%
 
Internet
12.8%
Information Technology and Services
6.8%
Marketing and Advertising
19.5%
 
Information Technology and Services
12.0%
Computer Software
6.8%
Public Relations and Communications
17.1%
 
Entertainment
8.3%
Internet
6.1%
Information Technology and Services
14.6%
 
Marketing and Advertising
6.8%
Higher Education
3.0%
Financial Services
4.9%
 
Other
46.6%
Other
55.2%
Other
17.1%
Amplitude Analytics
Computer Software
13.5%
Internet
12.8%
Information Technology and Services
12.0%
Entertainment
8.3%
Marketing and Advertising
6.8%
Other
46.6%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Lily J.
User in Banking

-It's well designed. The software is very eye-catching. -Helps you to calculate the behavior of users. -The way that you can customize your own events in a very easy and organized way is just amazing.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 User in Internet

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting. Customer engagement data and tracking...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

UI is hard to use - hard to find one metric I'm trying to track, or track down an issue with a specific session

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

 
Amplitude Analytics
Most Helpful Favorable Review
Lily J.
User in Banking

-It's well designed. The software is very eye-catching. -Helps you to calculate the behavior of users. -The way that you can customize your own events in a very easy and organized way is just amazing.

Most Helpful Critical Review
G2 User

UI is hard to use - hard to find one metric I'm trying to track, or track down an issue with a specific session

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

SimilarWeb
Most Helpful Favorable Review
G2 User in Internet

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting. Customer engagement data and tracking...

Most Helpful Critical Review
G2 User in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Screenshots

 
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4 of 4
Google Analytics
SimilarWeb

Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos providedNo videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided
SimilarWeb
No videos provided

Downloads

 No downloads providedNo downloads provided
Amplitude Analytics
Google Analytics
No downloads provided
SimilarWeb
No downloads provided
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