# Amplitude Analytics vs Google Analytics 360 Comparison --- ## AI Generated Summary - **G2 reviewers report** that Amplitude Analytics excels in user experience, with a clear and intuitive dashboard that simplifies data interpretation. Users appreciate the AI tools that enhance web traffic analysis, making it easier to track user actions and build effective KPIs. - **Users say** Google Analytics 360 is particularly strong in handling large-scale, complex data, providing advanced reporting and access to unsampled data. This capability is crucial for businesses that require detailed insights into user behavior and performance metrics. - **Reviewers mention** that Amplitude Analytics offers a wealth of features, including user profiles, segmentation, and A/B testing, which are highly valued for making informed business decisions. This versatility is especially beneficial for teams focused on optimizing user engagement and conversion funnels. - **According to verified reviews** , Google Analytics 360 is praised for its seamless integration with other Google services, such as Google Ads and Search Console. This integration allows users to leverage their existing tools for a more cohesive analytics experience. - **Users highlight** that while both platforms have robust support, Amplitude Analytics receives higher marks for quality of support, with users noting responsive assistance that helps them navigate the platform effectively. - **G2 reviewers indicate** that Google Analytics 360, despite its strengths, may face challenges in setup and configuration for some users, which can hinder the initial experience. In contrast, Amplitude's user-friendly features and guided processes help mitigate these concerns, making it easier for teams to get started. | | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | | **Total Reviews** | 2,873 | 597 | | **Largest Market Segment** | Mid-Market (47.0% of reviews) | Small-Business (50.3% of reviews) | | **Entry Level Price** | Free | No pricing available | --- ## Top Pros & Cons ### Amplitude Analytics Pros: - Insights (336 reviews) - Ease of Use (315 reviews) Cons: - Learning Curve (139 reviews) - Steep Learning Curve (138 reviews) ### Google Analytics 360 Pros: - Insights (9 reviews) - Easy Integrations (6 reviews) Cons: - Learning Curve (5 reviews) - Complex Features (4 reviews) --- ## Ratings Comparison | Rating | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Meets Requirements** | 8.5 (2118 reviews) | 8.8 (450 reviews) | | **Ease of Use** | 8.3 (2136 reviews) | 8.1 (453 reviews) | | **Ease of Setup** | 7.9 (965 reviews) | 8.0 (199 reviews) | | **Ease of Admin** | 8.4 (641 reviews) | 8.4 (189 reviews) | | **Quality of Support** | 8.4 (1622 reviews) | 8.0 (409 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (611 reviews) | 8.5 (185 reviews) | | **Product Direction (% positive)** | 8.5 (1939 reviews) | 8.4 (434 reviews) | --- ## Pricing ### Amplitude Analytics #### Entry-Level Pricing Plan: Starter Price: Free Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Key Features: - Starter templates - Foundational product analytics - Campaign reporting [Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing) #### Free Trial Yes ### Google Analytics 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.1/10 | 1021 | | **Google Analytics 360** | 8.4/10 | 378 | #### Metrics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Sessions - Digital Analytics** | 8.5 (696 reviews) | 8.7 (325 reviews) | | **Engagement** | 8.5 (687 reviews) | 8.5 (333 reviews) | | **Entry and Exit Pages** | 7.9 (639 reviews) | 8.5 (323 reviews) | | **Standard Event Tracking** | 8.8 (720 reviews) | 8.6 (305 reviews) | | **Custom Event Tracking** | 8.8 (722 reviews) | 8.4 (299 reviews) | | **Retention** | 8.2 (666 reviews) | 8.4 (304 reviews) | | **Return** | 8.1 (627 reviews) | 8.2 (303 reviews) | | **Conversions** | 8.9 (699 reviews) | 8.4 (311 reviews) | | **Funnels** | 8.9 (719 reviews) | 8.2 (287 reviews) | #### Reporting | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Real-Time Reporting** | 8.5 (670 reviews) | Feature Not Available | | **Trending** | 8.3 (614 reviews) | 8.6 (310 reviews) | | **Retroactive Reporting** | 8.1 (580 reviews) | 8.4 (279 reviews) | | **Segmentation** | 8.6 (687 reviews) | 8.5 (297 reviews) | | **Mobile Reporting** | 8.2 (565 reviews) | 8.4 (291 reviews) | | **Unification Across Devices** | 8.2 (574 reviews) | 8.2 (268 reviews) | | **Custom Reports and Dashboards** | 8.6 (698 reviews) | 8.6 (314 reviews) | #### Other | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **User Data** | 8.5 (666 reviews) | 8.5 (301 reviews) | | **Site Search Reporting** | 7.7 (489 reviews) | 8.4 (306 reviews) | | **Load Time Monitoring** | 7.6 (447 reviews) | 8.3 (291 reviews) | | **Campaign Tracking** | 7.8 (536 reviews) | 8.6 (304 reviews) | | **E-Commerce** | 7.8 (430 reviews) | 8.5 (267 reviews) | | **Promotional Messages** | 7.3 (391 reviews) | 8.2 (248 reviews) | | **Administration Alerts** | 7.6 (402 reviews) | 8.3 (266 reviews) | #### Agentic AI - Digital Analytics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | | **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | | **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | | **Decision Making** | 7.6 (56 reviews) | Not enough data | #### Administration | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **API / Integrations** | 8.1 (601 reviews) | 8.5 (246 reviews) | | **QA Testing** | 8.0 (539 reviews) | 8.2 (243 reviews) | | **Performance and Reliability** | 8.5 (705 reviews) | 8.6 (294 reviews) | | **User, Role, and Access Management** | 8.5 (725 reviews) | 8.6 (293 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.4/10 | 899 | | **Google Analytics 360** | 8.8/10 | 131 | #### User Identification | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Demographics** | 7.8 (612 reviews) | 9.1 (112 reviews) | | **User Segmentation** | 8.8 (775 reviews) | 9.0 (109 reviews) | | **Geolocation** | 8.3 (663 reviews) | 9.0 (104 reviews) | #### Tracking & Reporting | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Custom Event Tracking** | 8.9 (805 reviews) | 8.9 (99 reviews) | | **Real-Time Insights** | 8.6 (738 reviews) | 8.8 (110 reviews) | | **Attribution** | 7.9 (651 reviews) | 8.9 (103 reviews) | | **Dashboard** | 8.6 (794 reviews) | 9.0 (109 reviews) | | **User Path Tracking** | 8.1 (777 reviews) | 8.8 (104 reviews) | | **User Activity History** | 8.8 (765 reviews) | 8.8 (101 reviews) | #### Metrics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Engagement** | 8.6 (664 reviews) | 9.0 (33 reviews) | | **Exit Tracking** | 7.7 (543 reviews) | 8.6 (33 reviews) | | **Retention** | 8.4 (641 reviews) | 8.6 (34 reviews) | | **Return** | 8.3 (581 reviews) | 8.5 (33 reviews) | | **Conversions** | 9.0 (667 reviews) | 8.6 (33 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.0/10 | 1435 | | **Google Analytics 360** | N/A | N/A | #### Product Analytics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | | **User-Level Analytics** | 8.7 (1244 reviews) | Not enough data | | **Segmentation** | 8.5 (1192 reviews) | Not enough data | | **Funnels** | 8.8 (1274 reviews) | Not enough data | | **Alerts** | 7.1 (831 reviews) | Not enough data | | **Multi-Product Analytics** | 8.0 (951 reviews) | Not enough data | | **User Scoring** | 7.0 (726 reviews) | Not enough data | | **Integrations** | 7.7 (937 reviews) | Not enough data | #### Agentic AI - Product Analytics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Autonomous Task Execution** | 6.3 (178 reviews) | Not enough data | | **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | | **Proactive Assistance** | 6.4 (171 reviews) | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | 10.0 (10 reviews) | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | 10.0 (9 reviews) | Not enough data | | **Funnels** | 9.9 (25 reviews) | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | 8.8 (18 reviews) | Not enough data | #### AI driven optimization - Product Analytics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | 8.0 (5 reviews) | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Amplitude Analytics** | 8.4/10 | 765 | | **Google Analytics 360** | 8.7/10 | 36 | #### Metrics | Feature | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Engagement** | 8.6 (664 reviews) | 9.0 (33 reviews) | | **Exit Tracking** | 7.7 (543 reviews) | 8.6 (33 reviews) | | **Retention** | 8.4 (641 reviews) | 8.6 (34 reviews) | | **Return** | 8.3 (581 reviews) | 8.5 (33 reviews) | | **Conversions** | 9.0 (667 reviews) | 8.6 (33 reviews) | --- ## Categories **Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Amplitude Analytics (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Amplitude Analytics | Google Analytics 360 | |---|---|---| | **Small-Business** | 31.9% | 50.3% | | **Mid-Market** | 47.0% | 31.0% | | **Enterprise** | 21.2% | 18.7% | ### By Industry #### Amplitude Analytics - **Computer Software:** 18.5% - **Information Technology and Services:** 13.9% - **Financial Services:** 10.0% - **Internet:** 4.4% - **Health, Wellness and Fitness:** 3.8% - **Entertainment:** 3.4% - **Marketing and Advertising:** 3.2% - **Computer Games:** 2.8% - **Leisure, Travel & Tourism:** 2.6% - **Retail:** 2.5% - **Other:** 34.8% #### Google Analytics 360 - **Marketing and Advertising:** 20.7% - **Information Technology and Services:** 6.2% - **Computer Software:** 5.1% - **Education Management:** 3.1% - **Retail:** 3.1% - **Internet:** 2.9% - **Higher Education:** 2.5% - **Hospital & Health Care:** 2.2% - **Real Estate:** 2.2% - **Apparel & Fashion:** 2.0% - **Other:** 50.1% --- ## Alternatives ### Alternatives to Amplitude Analytics - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1289 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (630 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6820 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews) ### Alternatives to Google Analytics 360 - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1289 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (714 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (630 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1048 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) --- ## Top Discussions ### Amplitude Analytics - Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments > **Top comment:** "It is a data visualization tool for product analytics." - Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website. Main uses: - Track user journeys..." - Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..." - Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment > **Top comment:** "Don't know exactly,as my company founders owns it. Apologies " - Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well" ### Google Analytics 360 - Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote > **Top comment:** "good work" - Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes > **Top comment:** "Setup mode" - Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote > **Top comment:** "Using the social network for advertising" - Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company." - Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote > **Top comment:** "i liked this website " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics-360)