Compare Amplitude Analytics and Google Analytics 360 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,798)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics 360 excels in handling large-scale, complex data with impressive speed and accuracy. Users appreciate its advanced reporting capabilities and access to unsampled data, which are crucial for in-depth analysis and segmentation.
- Users say Amplitude Analytics stands out for its clean and responsive interface, making it easy to navigate. The straightforward implementation of the JS SDK is frequently highlighted, allowing for quick integration and setup, which is a significant advantage for teams looking to get started without extensive technical resources.
- Reviewers mention that while Google Analytics 360 is robust and offers a wealth of features, some users find it challenging to configure for specific workflows. This can lead to a steeper learning curve for those unfamiliar with its extensive capabilities.
- According to verified reviews, Amplitude Analytics shines in behavioral analysis, with users praising its powerful event tracking and reporting features. The ability to easily create funnel, retention, and segmentation reports helps teams quickly identify user drop-off points and engagement drivers.
- G2 reviewers highlight that Google Analytics 360 is particularly beneficial for small businesses, with many users noting its free access to essential features. However, some users feel that the platform's complexity can be overwhelming for smaller teams without dedicated analytics resources.
- Users report that Amplitude Analytics, while powerful, may not be as comprehensive in demographic and geolocation reporting compared to Google Analytics 360. However, its focus on user behavior and engagement metrics makes it a strong choice for mid-market companies looking to optimize their user experience.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics 360
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.5
2,076
8.8
450
Ease of Use
8.3
2,094
8.1
453
Ease of Setup
7.9
930
8.0
199
Ease of Admin
8.4
640
8.4
189
Quality of Support
8.4
1,591
8.0
409
Has the product been a good partner in doing business?
8.7
611
8.5
185
Product Direction (% positive)
8.6
1,909
8.4
434
Features by Category
Metrics
8.5
696
8.7
325
8.5
686
8.5
333
7.9
639
8.5
323
8.8
718
8.6
305
8.8
722
8.4
299
8.2
667
8.4
304
8.1
628
8.2
303
8.9
698
8.4
311
8.9
718
8.2
287
Reporting
8.5
670
Feature Not Available
8.3
614
8.6
310
8.1
581
8.4
279
8.6
686
8.5
297
8.2
566
8.4
291
8.2
574
8.2
268
8.6
698
8.6
314
Other
8.5
667
8.5
301
7.7
490
8.4
306
7.6
448
8.3
291
7.8
537
8.6
304
7.8
431
8.5
267
7.3
392
8.2
248
7.6
403
8.3
266
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.5
246
8.0
540
8.2
243
8.5
705
8.6
294
8.5
726
8.6
293
User Identification
7.8
612
9.1
112
8.8
773
9.0
109
8.3
664
9.0
104
Tracking & Reporting
8.9
803
8.9
99
8.6
737
8.8
110
7.9
651
8.9
103
8.6
794
9.0
109
8.1
776
8.8
104
8.8
765
8.8
101
Metrics
8.6
664
9.0
33
7.7
544
8.6
33
8.4
642
8.6
34
8.3
581
8.5
33
9.0
666
8.6
33
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1253
Not enough data
7.1
830
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
925
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
9.0
33
7.7
544
8.6
33
8.4
642
8.6
34
8.3
581
8.5
33
9.0
666
8.6
33
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics 360 are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
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