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Compare Amplitude Analytics and Google Analytics 360 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,617)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in real-time reporting with a score of 8.9, allowing businesses to monitor user activity as it happens, while Amplitude Analytics scores slightly lower at 8.5 in this area.
- Reviewers mention that Amplitude Analytics offers superior custom event tracking, scoring 8.9 compared to Google Analytics 360's 8.4, making it easier for users to tailor their tracking to specific business needs.
- G2 users highlight that Google Analytics 360 provides robust demographics tracking with a score of 9.1, which is particularly beneficial for businesses looking to understand their audience better, whereas Amplitude Analytics scores 7.8 in this category.
- Users on G2 appreciate Amplitude Analytics for its conversion tracking, achieving a score of 9.0, which is higher than Google Analytics 360's score of 8.6, indicating a more effective way to measure and optimize conversion rates.
- Reviewers say that both platforms offer strong user segmentation capabilities, but Amplitude Analytics edges out with a score of 8.7 compared to Google Analytics 360's 9.0, suggesting that while both are effective, Amplitude may provide more nuanced segmentation options.
- Users report that Google Analytics 360's attribution features are highly rated at 8.9, which helps businesses understand the effectiveness of their marketing channels, while Amplitude Analytics falls behind with a score of 7.8, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics 360
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.5
1,989
8.8
447
Ease of Use
8.3
2,007
8.1
450
Ease of Setup
7.9
858
8.0
195
Ease of Admin
8.4
617
8.4
188
Quality of Support
8.4
1,527
8.0
406
Has the product been a good partner in doing business?
8.7
589
8.4
184
Product Direction (% positive)
8.6
1,826
8.4
431
Features by Category
Metrics
8.5
687
8.7
324
8.5
679
8.5
332
7.9
634
8.5
322
8.8
708
8.6
304
8.8
713
8.4
298
8.2
659
8.4
304
8.1
625
8.2
303
8.8
689
8.4
310
8.9
707
8.2
286
Reporting
8.5
665
Feature Not Available
8.3
611
8.6
310
8.1
580
8.4
279
8.6
679
8.5
296
8.2
562
8.4
290
8.2
570
8.2
268
8.6
686
8.7
311
Other
8.5
658
8.5
300
7.7
490
8.4
305
7.6
447
8.3
290
7.8
532
8.6
302
7.8
430
8.5
267
7.3
391
8.2
248
7.6
403
8.3
266
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
8.5
243
8.0
540
8.2
243
8.5
700
8.6
293
8.6
723
8.6
293
User Identification
7.8
610
9.1
111
8.8
767
9.0
108
8.3
663
9.0
103
Tracking & Reporting
8.9
796
8.9
99
8.6
734
8.8
109
7.9
649
8.9
102
8.6
788
9.0
108
8.1
770
8.8
103
8.8
760
8.8
101
Metrics
8.6
660
9.0
33
7.7
542
8.6
32
8.4
638
8.6
33
8.3
577
8.5
33
9.0
660
8.6
33
Product Analytics
8.3
1036
Not enough data
8.7
1202
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Metrics
8.6
660
9.0
33
7.7
542
8.6
32
8.4
638
8.6
33
8.3
577
8.5
33
9.0
660
8.6
33
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics 360 are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
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