Compare Amplitude Analytics and Funnel 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (50.6% of reviews)
Entry-Level Pricing
Free
Starting at $400.00
Amplitude Analytics
Star Rating
(2,799)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFunnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Funnel excels in user-friendliness, with many users appreciating its ability to easily pull data from various platforms. This makes it a top choice for those looking to centralize their data efficiently.
- Users say that Amplitude Analytics offers a clean and responsive interface, which enhances the overall user experience. The straightforward implementation of their JS SDK is frequently highlighted, making integration a breeze for teams.
- Reviewers mention that Funnel provides exceptional customer support, with users noting the software's stability and the quality of assistance received. This level of support can be crucial for businesses that rely on timely help.
- According to verified reviews, Amplitude Analytics shines in its behavioral analysis capabilities, allowing users to track events with great granularity. This feature is particularly beneficial for understanding user behavior and optimizing engagement strategies.
- G2 reviewers highlight that Funnel has a quicker setup process compared to Amplitude, which can be a significant advantage for small businesses looking to get started without extensive delays.
- Users report that while Amplitude Analytics provides powerful reporting capabilities, some find it slightly more complex to navigate compared to Funnel's more intuitive design, which may affect day-to-day usability for some teams.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Amplitude Analytics
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.5
2,076
8.8
141
Ease of Use
8.3
2,094
8.5
144
Ease of Setup
7.9
930
8.8
103
Ease of Admin
8.4
640
8.9
95
Quality of Support
8.4
1,591
9.1
138
Has the product been a good partner in doing business?
8.7
611
9.1
94
Product Direction (% positive)
8.6
1,909
8.7
142
Features by Category
Metrics
8.5
696
9.0
70
8.5
686
8.9
68
7.9
639
8.4
46
8.8
718
8.9
45
8.8
722
8.6
44
8.2
667
8.5
56
8.1
628
8.8
56
8.9
698
9.1
71
8.9
718
9.0
43
Reporting
8.5
670
8.6
48
8.3
614
8.8
43
8.1
581
8.7
62
8.6
686
8.7
52
8.2
566
8.2
40
8.2
574
8.1
55
8.6
698
9.2
69
Other
8.5
667
Feature Not Available
7.7
490
Feature Not Available
7.6
448
Feature Not Available
7.8
537
8.9
73
7.8
431
8.9
59
7.3
392
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
8.9
71
8.0
540
Feature Not Available
8.5
705
9.1
75
8.5
726
8.9
74
User Identification
7.8
612
Not enough data
8.8
773
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
803
Not enough data
8.6
737
Not enough data
7.9
651
Not enough data
8.6
794
Not enough data
8.1
776
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1253
Not enough data
7.1
830
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
925
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Funnel are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Funnel is categorized as ETL Tools and Marketing Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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