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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Starting at $120.00
Amplitude Analytics
Star Rating
(2,618)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reports and dashboards, achieving a score of 9.3, which reviewers say allows for highly tailored insights that meet specific business needs. In contrast, Amplitude Analytics scores 8.7 in this area, indicating it may not offer the same level of customization.
- Reviewers mention that Funnel's quality of support is notably high, with a score of 9.2, suggesting that users feel well-supported and valued. Amplitude Analytics, while still good, has a lower score of 8.5, indicating some users may experience less responsive support.
- G2 users highlight Funnel's superior real-time reporting capabilities, scoring 8.6, which allows businesses to make timely decisions based on current data. Amplitude Analytics, with a score of 8.5, offers similar functionality but may not be as immediate in delivering insights.
- Users on G2 report that Funnel's automation features are particularly strong, scoring 8.9, which reviewers say significantly enhances workflow efficiency. Amplitude Analytics, while functional, scores slightly lower at 8.6, suggesting it may not automate processes as effectively.
- Reviewers mention that Funnel's user path tracking feature, scoring 8.1, provides valuable insights into customer journeys, although Amplitude Analytics offers a slightly better score of 8.6 in this area, indicating a more robust tracking capability.
- Users say that Funnel's extraction and transformation functionalities are rated highly at 8.8, making it easier to manage data flows. Amplitude Analytics, while still effective, scores 8.5, suggesting it may not be as seamless in handling data transformations.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Amplitude Analytics
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.5
1,990
8.8
140
Ease of Use
8.3
2,008
8.5
143
Ease of Setup
7.9
859
8.8
102
Ease of Admin
8.4
617
8.9
95
Quality of Support
8.4
1,528
9.1
137
Has the product been a good partner in doing business?
8.7
589
9.1
94
Product Direction (% positive)
8.6
1,827
8.7
141
Features by Category
Metrics
8.5
688
9.0
70
8.5
679
8.9
68
7.9
634
8.4
46
8.8
709
8.9
45
8.8
713
8.6
44
8.2
659
8.5
56
8.1
625
8.8
56
8.8
689
9.1
71
8.9
707
9.0
43
Reporting
8.5
666
8.6
48
8.3
611
8.8
43
8.1
580
8.7
62
8.6
679
8.7
52
8.2
562
8.2
40
8.2
570
8.1
55
8.6
686
9.2
69
Other
8.5
658
Feature Not Available
7.7
490
Feature Not Available
7.6
447
Feature Not Available
7.8
532
8.9
73
7.8
430
8.9
59
7.3
391
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
8.9
71
8.0
540
Feature Not Available
8.5
700
9.1
75
8.6
723
8.9
74
User Identification
7.8
610
Not enough data
8.8
767
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
734
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Funnel are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Funnel is categorized as ETL Tools and Marketing Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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