# Amplitude Analytics vs Fullstory Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing an intuitive user interface, making it accessible for users without a technical background. This ease of navigation is a significant advantage for teams looking to quickly adopt the tool and start analyzing user behavior.
- **Users say** that Amplitude Analytics stands out for its comprehensive feature set, including advanced tracking capabilities and AI tools that enhance web traffic analysis. Reviewers appreciate the clarity of the dashboard and the ability to build effective business tracking KPIs, which aids in making informed decisions.
- **According to verified reviews** , Fullstory's customer support is highly praised, with users highlighting the dedication of the support team in providing tailored assistance. This level of support can be crucial for businesses that require ongoing guidance and optimization of their analytics strategies.
- **Reviewers mention** that Amplitude Analytics offers robust event tracking and segmentation features, which are particularly beneficial for businesses engaged in A/B testing and dynamic pricing strategies. This flexibility allows teams to target users more effectively and optimize their marketing efforts.
- **Users report** that while Fullstory has a strong focus on user experience, it may not have as extensive a feature set as Amplitude, particularly in areas like multi-product analytics and user scoring. This could be a consideration for businesses looking for a more comprehensive analytics solution.
- **G2 reviewers highlight** that Amplitude's recent updates and features, such as geolocation-specific A/B testing, provide significant advantages for businesses looking to tailor their offerings based on user behavior. This adaptability can lead to improved engagement and conversion rates.



| | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 2,873 | 1,048 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Mid-Market (43.4% of reviews) | 
| **Entry Level Price** | Free | Contact Us | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | Fullstory | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2118 reviews) | 8.7 (889 reviews) | 
  | **Ease of Use** | 8.3 (2136 reviews) | 8.2 (900 reviews) | 
  | **Ease of Setup** | 7.9 (965 reviews) | 8.3 (535 reviews) | 
  | **Ease of Admin** | 8.4 (641 reviews) | 8.7 (319 reviews) | 
  | **Quality of Support** | 8.4 (1622 reviews) | 9.0 (688 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (611 reviews) | 9.0 (301 reviews) | 
  | **Product Direction (% positive)** | 8.5 (1939 reviews) | 8.8 (850 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1021 |
| **Fullstory** | 7.9/10 | 341 |

#### Metrics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (696 reviews) | 8.5 (271 reviews) | 
| **Engagement** | 8.5 (687 reviews) | 8.6 (265 reviews) | 
| **Entry and Exit Pages** | 7.9 (639 reviews) | 8.3 (254 reviews) | 
| **Standard Event Tracking** | 8.8 (720 reviews) | 8.7 (272 reviews) | 
| **Custom Event Tracking** | 8.8 (722 reviews) | 8.4 (278 reviews) | 
| **Retention** | 8.2 (666 reviews) | 7.8 (246 reviews) | 
| **Return** | 8.1 (627 reviews) | 7.7 (246 reviews) | 
| **Conversions** | 8.9 (699 reviews) | 8.2 (259 reviews) | 
| **Funnels** | 8.9 (719 reviews) | 8.5 (261 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | 8.7 (276 reviews) | 
| **Trending** | 8.3 (614 reviews) | 8.3 (264 reviews) | 
| **Retroactive Reporting** | 8.1 (580 reviews) | 7.9 (263 reviews) | 
| **Segmentation** | 8.6 (687 reviews) | 8.7 (268 reviews) | 
| **Mobile Reporting** | 8.2 (565 reviews) | 7.9 (235 reviews) | 
| **Unification Across Devices** | 8.2 (574 reviews) | 7.8 (241 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | 8.4 (264 reviews) | 

#### Other

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | 8.3 (265 reviews) | 
| **Site Search Reporting** | 7.7 (489 reviews) | 7.8 (232 reviews) | 
| **Load Time Monitoring** | 7.6 (447 reviews) | 8.0 (256 reviews) | 
| **Campaign Tracking** | 7.8 (536 reviews) | 7.6 (227 reviews) | 
| **E-Commerce** | 7.8 (430 reviews) | 7.4 (227 reviews) | 
| **Promotional Messages** | 7.3 (391 reviews) | 6.6 (222 reviews) | 
| **Administration Alerts** | 7.6 (402 reviews) | 7.6 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | 6.1 (11 reviews) | 
| **Cross-system Integration** | 7.1 (56 reviews) | 6.5 (12 reviews) | 
| **Proactive Assistance** | 6.8 (57 reviews) | 6.4 (13 reviews) | 
| **Decision Making** | 7.6 (56 reviews) | 6.4 (13 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | 7.5 (254 reviews) | 
| **QA Testing** | 8.0 (539 reviews) | 7.8 (258 reviews) | 
| **Performance and Reliability** | 8.5 (705 reviews) | 8.7 (272 reviews) | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | 8.3 (272 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **Fullstory** | 8.5/10 | 93 |

#### User Identification

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | 7.7 (75 reviews) | 
| **User Segmentation** | 8.8 (775 reviews) | 8.5 (78 reviews) | 
| **Geolocation** | 8.3 (663 reviews) | 8.8 (78 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | 8.5 (77 reviews) | 
| **Real-Time Insights** | 8.6 (738 reviews) | 9.0 (76 reviews) | 
| **Attribution** | 7.9 (651 reviews) | 8.2 (75 reviews) | 
| **Dashboard** | 8.6 (794 reviews) | 8.8 (80 reviews) | 
| **User Path Tracking** | 8.1 (777 reviews) | 8.6 (81 reviews) | 
| **User Activity History** | 8.8 (765 reviews) | 8.8 (80 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.8 (80 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 8.5 (75 reviews) | 
| **Retention** | 8.4 (641 reviews) | 8.2 (73 reviews) | 
| **Return** | 8.3 (581 reviews) | 8.1 (74 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.7 (78 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 8.2/10 | 436 |

#### User Behavior

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (378 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.6 (356 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.5 (380 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.5 (356 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.1 (72 reviews) | 
| **Data Analysis** | Not enough data | 8.3 (360 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.2 (328 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **User Identification** | Not enough data | 8.5 (368 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.2 (366 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (24 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 8.5/10 | 69 |

#### User Analysis

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Survey Implementation** | Not enough data | 8.4 (40 reviews) | 
| **Data Analysis** | Not enough data | 8.1 (38 reviews) | 

#### User Support

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **User Segmentation** | Not enough data | 8.4 (42 reviews) | 
| **Multi-Language Support** | Not enough data | 8.0 (36 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | 8.8 (38 reviews) | 

#### Walkthrough Type

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 9.1 (53 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1435 |
| **Fullstory** | 7.1/10 | 232 |

#### Product Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | 7.8 (190 reviews) | 
| **User-Level Analytics** | 8.7 (1244 reviews) | 8.6 (205 reviews) | 
| **Segmentation** | 8.5 (1192 reviews) | 8.5 (199 reviews) | 
| **Funnels** | 8.8 (1274 reviews) | 8.4 (213 reviews) | 
| **Alerts** | 7.1 (831 reviews) | 7.3 (197 reviews) | 
| **Multi-Product Analytics** | 8.0 (951 reviews) | 7.7 (175 reviews) | 
| **User Scoring** | 7.0 (726 reviews) | 7.3 (189 reviews) | 
| **Integrations** | 7.7 (937 reviews) | 7.5 (176 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (178 reviews) | 5.2 (9 reviews) | 
| **Cross-system Integration** | 6.8 (173 reviews) | 5.2 (9 reviews) | 
| **Adaptive Learning** | 6.4 (169 reviews) | 5.9 (9 reviews) | 
| **Proactive Assistance** | 6.4 (171 reviews) | 5.2 (9 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 10.0 (10 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 10.0 (9 reviews) | Not enough data | 
| **Funnels** | 9.9 (25 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.8 (18 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 8.0 (5 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 6.4/10 | 89 |

#### Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (76 reviews) | 
| **Dashboard** | Not enough data | 8.2 (83 reviews) | 
| **Web Analytics** | Not enough data | 8.4 (83 reviews) | 
| **Campaign Tracking** | Not enough data | 7.5 (78 reviews) | 
| **Customer Demographics** | Not enough data | 7.1 (77 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Data Storage** | Not enough data | 7.8 (78 reviews) | 
| **A/B Testing** | Not enough data | 6.7 (80 reviews) | 
| **Integrations** | Not enough data | 7.2 (77 reviews) | 

#### Generative AI

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.8 (77 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 4.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 4.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 4.2 (6 reviews) | 
| **Decision Making** | Not enough data | 4.8 (7 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 7.3/10 | 100 |

#### Data Sourcing

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.4 (100 reviews) | 
| **Expandability** | Not enough data | 7.7 (98 reviews) | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | 7.9 (99 reviews) | 

#### Intelligence

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 6.9 (97 reviews) | 
| **Predictive Modeling** | Not enough data | 6.8 (99 reviews) | 
| **Recommendation Engine** | Not enough data | 7.0 (96 reviews) | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 7.6/10 | 38 |

#### Generative AI

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.7 (10 reviews) | 

#### Self-Service Experience

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Knowledge Base** | Not enough data | Feature Not Available | 
| **Searchable Articles** | Not enough data | Feature Not Available | 
| **Community Forums** | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | 7.2 (24 reviews) | 
| **Personalization** | Not enough data | 7.9 (27 reviews) | 

#### Self-Service Platform

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Branding** | Not enough data | 8.1 (33 reviews) | 
| **Automation** | Not enough data | 8.9 (32 reviews) | 
| **Artificial Intelligence** | Not enough data | 6.3 (25 reviews) | 
| **Integrations** | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 7.9/10 | 214 |

#### Agentic AI - Heatmap Tools

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (6 reviews) | 
| **Decision Making** | Not enough data | 7.2 (6 reviews) | 

#### Analysis

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.3 (179 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (172 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.2 (159 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (171 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.7 (172 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Heat Maps** | Not enough data | 8.9 (189 reviews) | 
| **Session Replays** | Not enough data | 9.3 (199 reviews) | 
| **Monitoring** | Not enough data | 8.7 (186 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (173 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **Fullstory** | 8.5/10 | 85 |

#### Metrics

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.8 (80 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 8.5 (75 reviews) | 
| **Retention** | 8.4 (641 reviews) | 8.2 (73 reviews) | 
| **Return** | 8.3 (581 reviews) | 8.1 (74 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.7 (78 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **Fullstory** | 8.3/10 | 62 |

#### Variation Testing

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.5 (50 reviews) | 
| **WYSIWYG Editor** | Not enough data | 7.0 (48 reviews) | 
| **Conversion Goal** | Not enough data | 8.1 (49 reviews) | 
| **Percentage of Traffic** | Not enough data | 8.5 (51 reviews) | 
| **Confidence Level** | Not enough data | 7.7 (49 reviews) | 
| **Multivariant Testing** | Not enough data | 7.1 (47 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Segmentation** | Not enough data | 9.3 (55 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (54 reviews) | 

#### Personalization

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.2 (52 reviews) | 
| **Custom Targeting** | Not enough data | 7.8 (48 reviews) | 
| **Data Segmentation** | Not enough data | 9.0 (52 reviews) | 

#### Administration

| Feature | Amplitude Analytics | Fullstory | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (48 reviews) | 
| **QA Testing** | Not enough data | 8.3 (47 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (53 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (53 reviews) | 

---
## Categories
**Shared Categories (3):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


**Unique to Fullstory (9):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | Fullstory | 
|---|---|---|
| **Small-Business** | 31.9% | 38.2% | 
| **Mid-Market** | 47.0% | 43.4% | 
| **Enterprise** | 21.2% | 18.3% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.5%
- **Other:** 34.8%

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

---
## Alternatives

### Alternatives to Amplitude Analytics

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### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (630 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (268 reviews)

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## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-fullstory)