Compare Amplitude Analytics and Fullstory 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Free
Contact Us
Amplitude Analytics
Star Rating
(2,801)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate the ability to visualize customer experiences and access technical information for troubleshooting, which can lead to more informed product updates.
- Users say Amplitude Analytics stands out for its intuitive User Profiles feature, which helps track individual user activities and sessions. This capability is particularly valuable for teams looking to build new features based on user behavior, making it easier to understand user journeys and optimize the product accordingly.
- Reviewers mention that Fullstory's implementation process is quick and straightforward, with many users highlighting the intuitive onboarding experience. This ease of setup can be a significant advantage for teams looking to get up and running without extensive delays.
- According to verified reviews, Amplitude Analytics is praised for its user-friendly interface and seamless integration with other platforms. Users find that this integration enhances the accuracy of data visualizations on charts and dashboards, making it easier to derive actionable insights.
- G2 reviewers report that while Fullstory offers strong support, with high ratings for quality, Amplitude Analytics also provides solid support but with slightly lower satisfaction. Users of Fullstory appreciate the responsiveness and helpfulness of the support team, which can be crucial for resolving issues quickly.
- Users say that Amplitude Analytics has a broader range of analytics capabilities, particularly in product analytics, which is reflected in its higher G2 Score. This makes it a preferred choice for teams focused on deep product insights and user engagement metrics, as it allows for more comprehensive tracking and analysis.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
Amplitude Analytics
Free Trial is available
Fullstory
Free Trial is available
Ratings
Meets Requirements
8.5
2,076
8.7
887
Ease of Use
8.3
2,094
8.2
898
Ease of Setup
7.9
930
8.4
533
Ease of Admin
8.4
640
8.7
319
Quality of Support
8.4
1,591
9.0
686
Has the product been a good partner in doing business?
8.7
611
9.0
301
Product Direction (% positive)
8.6
1,909
8.8
850
Features by Category
Metrics
8.5
696
8.5
271
8.5
686
8.6
265
7.9
639
8.3
254
8.8
718
8.7
272
8.8
722
8.4
278
8.2
667
7.8
246
8.1
628
7.7
246
8.9
698
8.2
259
8.9
718
8.5
261
Reporting
8.5
670
8.7
276
8.3
614
8.3
264
8.1
581
7.9
263
8.6
686
8.7
268
8.2
566
7.9
235
8.2
574
7.8
241
8.6
698
8.4
264
Other
8.5
667
8.3
265
7.7
490
7.8
232
7.6
448
8.0
256
7.8
537
7.6
227
7.8
431
7.4
227
7.3
392
6.6
222
7.6
403
7.6
215
Agentic AI - Digital Analytics
6.6
55
6.1
11
7.1
57
6.5
12
6.8
58
6.4
13
7.6
57
6.4
13
Administration
8.1
602
7.5
254
8.0
540
7.8
258
8.5
705
8.7
272
8.5
726
8.3
272
User Identification
7.8
612
7.7
75
8.8
773
8.5
78
8.3
664
8.8
78
Tracking & Reporting
8.9
803
8.5
77
8.6
737
9.0
76
7.9
651
8.2
75
8.6
794
8.8
80
8.1
776
8.6
81
8.8
765
8.8
80
Metrics
8.6
664
8.8
80
7.7
544
8.5
75
8.4
642
8.2
73
8.3
581
8.1
74
9.0
666
8.7
78
User Behavior
Not enough data
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
A/B Testing
Not enough data
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Visitor Information
Not enough data
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Agentic AI - Session Replay
Not enough data
5.9
23
User Analysis
Not enough data
8.4
40
Not enough data
8.1
38
User Support
Not enough data
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Walkthrough Type
Not enough data
8.9
43
Not enough data
9.1
53
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
8.3
1040
7.8
190
8.7
1237
8.6
205
8.5
1187
8.5
199
8.8
1253
8.4
213
7.1
830
7.3
197
8.0
952
7.7
175
7.0
728
7.3
189
7.7
925
7.5
176
Agentic AI - Product Analytics
6.2
175
5.2
9
6.7
173
5.2
9
6.3
171
5.9
9
6.3
171
5.2
9
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Generative AI
Not enough data
6.7
10
Self-Service Experience
Not enough data
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Self-Service Platform
Not enough data
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Reporting
Not enough data
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
8.8
80
7.7
544
8.5
75
8.4
642
8.2
73
8.3
581
8.1
74
9.0
666
8.7
78
Variation Testing
Not enough data
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Reporting
Not enough data
9.3
55
Not enough data
9.0
54
Personalization
Not enough data
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Administration
Not enough data
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Categories
Categories
Shared Categories
Amplitude Analytics and Fullstory are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Fullstory is categorized as Generative AI Infrastructure, SAP Store, E-Commerce Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, Customer Self-Service, and Digital Adoption Platform
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
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