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At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (49.9% of reviews)
Entry-Level Pricing
Free
Contact Us
Amplitude Analytics
Star Rating
(2,663)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFullstory
Star Rating
(830)4.5 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in overall user satisfaction, reflected in its higher G2 Score compared to Fullstory. Users appreciate its intuitive interface, which simplifies the process of building charts and tracking user activity, making it a go-to choice for those seeking a user-friendly experience.
- According to verified reviews, Fullstory shines in its ability to provide detailed insights into user behavior. Reviewers highlight its effectiveness in validating customer feedback by allowing them to watch real user interactions, which helps in understanding the "why" behind user frustrations.
- Users say that Amplitude Analytics offers a comprehensive data analysis experience, with features that allow for easy segmentation and real-time insights. This capability is particularly beneficial for teams that need to quickly understand user behavior without relying heavily on SQL or data teams.
- Reviewers mention that Fullstory's setup process is straightforward, with many users finding it easy to implement and navigate. This ease of setup is a significant advantage for teams looking to get started quickly without extensive training.
- G2 reviewers highlight that Amplitude Analytics has a larger user base, as evidenced by its significantly higher number of reviews. This suggests a more robust community and potentially more resources for troubleshooting and support, which can be a deciding factor for buyers.
- Users report that while Fullstory is particularly useful for complex enterprise use cases, it may not be as versatile as Amplitude Analytics in terms of mobile app analytics, where Amplitude has a notably higher score. This could influence decisions for businesses focusing on mobile user engagement.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
Amplitude Analytics
Free Trial is available
Fullstory
Free Trial is available
Ratings
Meets Requirements
8.5
2,012
8.7
729
Ease of Use
8.3
2,030
8.1
740
Ease of Setup
7.9
875
8.2
421
Ease of Admin
8.4
623
8.7
224
Quality of Support
8.4
1,547
8.9
554
Has the product been a good partner in doing business?
8.7
595
8.8
217
Product Direction (% positive)
8.6
1,849
8.7
712
Features by Category
Metrics
8.5
690
8.5
267
8.5
681
8.6
261
7.9
634
8.3
250
8.8
712
8.7
269
8.8
717
8.4
271
8.2
662
7.8
245
8.1
626
7.7
245
8.9
690
8.2
256
8.9
712
8.5
257
Reporting
8.5
667
8.7
275
8.3
614
8.3
261
8.1
581
7.9
262
8.6
682
8.7
265
8.2
563
7.9
235
8.2
572
7.8
241
8.6
693
8.4
260
Other
8.5
661
8.3
264
7.7
490
7.8
232
7.6
448
8.0
253
7.8
536
7.7
225
7.8
431
7.4
225
7.3
391
6.6
222
7.6
403
7.6
213
Agentic AI - Digital Analytics
6.6
55
6.1
11
7.1
57
6.5
12
6.8
57
6.4
13
7.6
57
6.4
13
Administration
8.1
600
7.5
249
8.0
540
7.8
256
8.5
704
8.7
268
8.6
725
8.3
270
User Identification
7.8
610
7.7
75
8.8
769
8.5
78
8.3
664
8.8
78
Tracking & Reporting
8.9
797
8.5
77
8.6
734
9.0
76
7.9
650
8.2
74
8.6
789
8.8
78
8.1
771
8.8
77
8.8
761
8.9
77
Metrics
8.6
662
8.8
80
7.7
542
8.6
74
8.4
639
8.2
73
8.3
578
8.0
73
9.0
660
8.7
78
User Behavior
Not enough data
9.0
371
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
A/B Testing
Not enough data
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Visitor Information
Not enough data
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Agentic AI - Session Replay
Not enough data
5.7
20
Product Analytics
8.3
1037
7.8
189
8.7
1212
8.6
202
8.5
1171
8.5
199
8.8
1230
8.4
213
7.1
828
7.3
196
8.0
950
7.6
174
7.0
728
7.3
189
7.7
916
7.5
176
Agentic AI - Product Analytics
6.2
171
5.2
9
6.7
170
5.2
9
6.3
170
5.9
9
6.3
170
5.2
9
Analytics
Not enough data
7.8
74
Not enough data
8.1
81
Not enough data
8.3
78
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Reporting
Not enough data
8.9
182
Not enough data
9.3
187
Not enough data
8.6
178
Not enough data
8.3
170
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
662
8.8
80
7.7
542
8.6
74
8.4
639
8.2
73
8.3
578
8.0
73
9.0
660
8.7
78
Variation Testing
Not enough data
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Reporting
Not enough data
9.3
55
Not enough data
9.0
54
Personalization
Not enough data
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Administration
Not enough data
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Categories
Categories
Shared Categories
Amplitude Analytics and Fullstory are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, and Generative AI Infrastructure
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.6%
Health, Wellness and Fitness
3.9%
Other
49.1%
Computer Software
22.4%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.4%
Marketing and Advertising
4.1%
Other
49.3%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
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