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Compare Amplitude Analytics and Fathom Analytics 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (73.3% of reviews)
Entry-Level Pricing
Free
$15.00 Per Month
Amplitude Analytics
Star Rating
(2,618)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in Custom Event Tracking with a score of 8.9, allowing for detailed tracking of user interactions, while Fathom Analytics, although strong in Conversions with a score of 9.0, lacks the same depth in custom event capabilities.
- Reviewers mention that Fathom Analytics shines in Ease of Use with a score of 9.6, making it particularly appealing for small businesses looking for straightforward analytics, whereas Amplitude Analytics, with a score of 8.4, may require a steeper learning curve for new users.
- G2 users highlight that Amplitude Analytics provides robust Real-Time Reporting features, scoring 8.5, which is crucial for businesses needing immediate insights, while Fathom Analytics, although effective, does not match this level of immediacy in reporting.
- Users on G2 report that Amplitude's Account-Level Analytics scored 8.3, offering comprehensive insights into user behavior across multiple accounts, which is a significant advantage for mid-market companies, while Fathom Analytics focuses more on user-level insights.
- Reviewers mention that Fathom Analytics has a strong focus on Mobile Reporting with a score of 8.3, making it a great choice for businesses that prioritize mobile analytics, whereas Amplitude's mobile capabilities are less emphasized.
- Users say that Amplitude Analytics has a higher score in Quality of Support at 8.5, indicating a more responsive support team, which is essential for businesses that may need assistance during implementation, compared to Fathom Analytics, which also scores well but at 9.6.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Free Trial
Amplitude Analytics
Free Trial is available
Fathom Analytics
Free Trial is available
Ratings
Meets Requirements
8.5
1,990
9.3
10
Ease of Use
8.3
2,008
9.7
10
Ease of Setup
7.9
859
9.3
5
Ease of Admin
8.4
617
Not enough data
Quality of Support
8.4
1,528
9.7
10
Has the product been a good partner in doing business?
8.7
589
Not enough data
Product Direction (% positive)
8.6
1,827
10.0
11
Features by Category
Metrics
8.5
688
9.7
5
8.5
679
10.0
5
7.9
634
9.3
5
8.8
709
8.7
5
8.8
713
9.3
5
8.2
659
Not enough data
8.1
625
Feature Not Available
8.8
689
Not enough data
8.9
707
Feature Not Available
Reporting
8.5
666
9.7
5
8.3
611
Feature Not Available
8.1
580
Not enough data
8.6
679
Not enough data
8.2
562
8.7
5
8.2
570
Not enough data
8.6
686
Not enough data
Other
8.5
658
Feature Not Available
7.7
490
Feature Not Available
7.6
447
Feature Not Available
7.8
532
Not enough data
7.8
430
Not enough data
7.3
391
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
Not enough data
8.0
540
Feature Not Available
8.5
700
10.0
5
8.6
723
Feature Not Available
User Identification
7.8
610
Not enough data
8.8
767
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
734
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Metrics
8.6
660
Not enough data
7.7
542
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
660
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Fathom Analytics are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Fathom Analytics has no unique categories
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Fathom Analytics has no discussions with answers
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