Compare Amplitude Analytics and Fathom Analytics 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (73.3% of reviews)
Entry-Level Pricing
Free
$15.00 Per Month
Amplitude Analytics
Star Rating
(2,802)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in providing a comprehensive user experience, particularly with its User Profiles feature, which allows users to track individual activities and sessions effectively. This capability is highlighted as a valuable tool for building new features based on user interactions.
- Users say that Fathom Analytics stands out for its speed and privacy focus, making it a preferred choice for those who prioritize user data protection. Reviewers appreciate how the lightweight script enhances website performance without sacrificing speed, ensuring a seamless experience for visitors.
- According to verified reviews, Amplitude Analytics has a more extensive range of features for tracking user interactions, with users noting its ability to provide clear insights into user movements within applications. This level of detail helps teams make informed decisions based on user behavior.
- Reviewers mention that Fathom Analytics offers a straightforward and easy-to-use interface, which is particularly appealing to small businesses. Users find it easy to visualize data and create reports without the complexity often associated with larger analytics platforms.
- G2 reviewers highlight that while Amplitude Analytics has a robust set of features, some users find it slightly more challenging to set up compared to Fathom Analytics, which boasts a more intuitive onboarding process. This difference can impact the initial user experience for teams looking to get started quickly.
- Users report that Amplitude Analytics has a higher overall satisfaction score, reflecting its strong market presence and feature richness. However, Fathom Analytics compensates with its commitment to user privacy and simplicity, making it a compelling option for those who value these aspects in their analytics tools.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Free Trial
Amplitude Analytics
Free Trial is available
Fathom Analytics
Free Trial is available
Ratings
Meets Requirements
8.5
2,079
9.3
10
Ease of Use
8.3
2,097
9.7
10
Ease of Setup
7.9
933
9.3
5
Ease of Admin
8.4
640
Not enough data
Quality of Support
8.4
1,593
9.7
10
Has the product been a good partner in doing business?
8.7
611
Not enough data
Product Direction (% positive)
8.6
1,912
10.0
11
Features by Category
Metrics
8.5
696
9.7
5
8.5
686
10.0
5
7.9
639
9.3
5
8.8
718
8.7
5
8.8
722
9.3
5
8.2
667
Not enough data
8.1
628
Feature Not Available
8.9
698
Not enough data
8.9
718
Feature Not Available
Reporting
8.5
670
9.7
5
8.3
613
Feature Not Available
8.1
581
Not enough data
8.6
686
Not enough data
8.2
566
8.7
5
8.2
574
Not enough data
8.6
697
Not enough data
Other
8.5
667
Feature Not Available
7.7
490
Feature Not Available
7.6
448
Feature Not Available
7.8
537
Not enough data
7.8
431
Not enough data
7.3
392
Feature Not Available
7.6
403
Feature Not Available
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
Not enough data
8.0
540
Feature Not Available
8.5
704
10.0
5
8.5
726
Feature Not Available
User Identification
7.8
612
Not enough data
8.8
773
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
803
Not enough data
8.6
737
Not enough data
7.9
651
Not enough data
8.6
794
Not enough data
8.1
776
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1256
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
928
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
666
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Fathom Analytics are categorized as Digital Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics and Mobile App Analytics
Fathom Analytics has no unique categories
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Fathom Analytics has no discussions with answers
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