Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Amplitude Analytics, Evergage, Google Analytics, and Mixpanel

Pricing

 
Free
Free
Evergage Platform
 
Enterprise
Contact Amplitude
Evergage Promote Package
 
Evergage Recommend Package
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Evergage
Evergage Platform
Evergage Promote Package
Evergage Recommend Package
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.9
8.4
9.0
8.2
Ease of Use
Ease of Use
8.6
6.9
7.6
7.7
Ease of Setup
Ease of Setup
8.4
7.1
7.8
7.0
Ease of Admin
Ease of Admin
8.6
7.5
8.1
7.6
Quality of Support
Quality of Support
8.9
9.1
7.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.8
9.3
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
9.1
9.1
8.4
6.8
Meets Requirements
Amplitude Analytics
8.9
Evergage
8.4
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
Amplitude Analytics
8.6
Evergage
6.9
Google Analytics
7.6
Mixpanel
7.7
Ease of Setup
Amplitude Analytics
8.4
Evergage
7.1
Google Analytics
7.8
Mixpanel
7.0
Ease of Admin
Amplitude Analytics
8.6
Evergage
7.5
Google Analytics
8.1
Mixpanel
7.6
Quality of Support
Amplitude Analytics
8.9
Evergage
9.1
Google Analytics
7.3
Mixpanel
7.8
Ease of Doing Business With
Amplitude Analytics
8.8
Evergage
9.3
Google Analytics
8.2
Mixpanel
8.1
Product Direction (% positive)
Amplitude Analytics
9.1
Evergage
9.1
Google Analytics
8.4
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Evergage
8.3
Google Analytics
9.0
Mixpanel
8.6
Engagement
Amplitude Analytics
8.7
Evergage
8.9
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
Amplitude Analytics
8.1
Evergage
8.7
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
Amplitude Analytics
9.0
Evergage
8.8
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
Amplitude Analytics
8.9
Evergage
8.6
Google Analytics
8.3
Mixpanel
8.6
Retention
Amplitude Analytics
9.0
Evergage
8.1
Google Analytics
8.3
Mixpanel
7.9
Return
Amplitude Analytics
8.9
Evergage
7.9
Google Analytics
8.4
Mixpanel
8.0
Conversions
Amplitude Analytics
9.0
Evergage
8.3
Google Analytics
8.5
Mixpanel
8.4
Funnels
Amplitude Analytics
9.1
Evergage
7.8
Google Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
Evergage
8.3
Google Analytics
8.7
Mixpanel
8.4
Trending
Amplitude Analytics
9.0
Evergage
8.6
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
Amplitude Analytics
8.9
Evergage
8.5
Google Analytics
8.2
Mixpanel
7.8
Segmentation
Amplitude Analytics
8.8
Evergage
9.0
Google Analytics
8.3
Mixpanel
8.4
Mobile Reporting
Amplitude Analytics
8.5
Evergage
Not enough data available
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
Amplitude Analytics
8.9
Evergage
7.8
Google Analytics
8.2
Mixpanel
7.4
Custom Reports and Dashboards
Amplitude Analytics
8.9
Evergage
8.0
Google Analytics
8.5
Mixpanel
7.5
Other
User Data
Amplitude Analytics
9.0
Evergage
9.0
Google Analytics
8.4
Mixpanel
8.3
Site Search Reporting
Amplitude Analytics
8.7
Evergage
Not enough data available
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
Amplitude Analytics
8.5
Evergage
Not enough data available
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
Amplitude Analytics
8.6
Evergage
8.6
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
Amplitude Analytics
8.8
Evergage
Not enough data available
Google Analytics
8.4
Mixpanel
7.2
Promotional Messages
Amplitude Analytics
9.1
Evergage
8.8
Google Analytics
8.0
Mixpanel
7.4
Administration Alerts
Amplitude Analytics
9.1
Evergage
Not enough data available
Google Analytics
8.2
Mixpanel
7.6
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
Evergage
8.9
Google Analytics
8.4
Mixpanel
Not enough data available
Conversion Goal
Amplitude Analytics
Not enough data available
Evergage
8.5
Google Analytics
8.7
Mixpanel
Not enough data available
Percentage of Traffic
Amplitude Analytics
Not enough data available
Evergage
9.0
Google Analytics
8.8
Mixpanel
Not enough data available
Confidence Level
Amplitude Analytics
Not enough data available
Evergage
8.5
Google Analytics
8.5
Mixpanel
Not enough data available
Multivariate Testing
Amplitude Analytics
Not enough data available
Evergage
8.4
Google Analytics
8.2
Mixpanel
Not enough data available
Split URL Testing
Amplitude Analytics
Not enough data available
Evergage
8.4
Google Analytics
8.4
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
Evergage
6.8
Google Analytics
7.9
Mixpanel
Not enough data available
Landing Pages
Amplitude Analytics
Not enough data available
Evergage
8.2
Google Analytics
8.6
Mixpanel
Not enough data available
Reporting
Segmentation
Amplitude Analytics
Not enough data available
Evergage
8.6
Google Analytics
8.6
Mixpanel
Not enough data available
Reports and Dashboards
Amplitude Analytics
Not enough data available
Evergage
7.8
Google Analytics
8.8
Mixpanel
Not enough data available
Mobile Optimization
Amplitude Analytics
Not enough data available
Evergage
7.4
Google Analytics
8.5
Mixpanel
Not enough data available
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
Evergage
9.0
Google Analytics
8.7
Mixpanel
Not enough data available
Custom Targeting
Amplitude Analytics
Not enough data available
Evergage
9.0
Google Analytics
8.5
Mixpanel
Not enough data available
Profile Storage Duration
Amplitude Analytics
Not enough data available
Evergage
8.9
Google Analytics
8.5
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
Evergage
8.3
Google Analytics
8.6
Mixpanel
Not enough data available
Heat Maps
Amplitude Analytics
Not enough data available
Evergage
7.6
Google Analytics
7.8
Mixpanel
Not enough data available
Session Replays
Amplitude Analytics
Not enough data available
Evergage
Not enough data available
Google Analytics
8.0
Mixpanel
Not enough data available
Administration
Performance and Reliability
Amplitude Analytics
9.1
Evergage
8.2
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
Amplitude Analytics
9.4
Evergage
8.6
Google Analytics
8.9
Mixpanel
8.0
API / Integrations
Amplitude Analytics
9.0
Evergage
7.7
Google Analytics
8.4
Mixpanel
7.9
QA Testing
Amplitude Analytics
8.8
Evergage
7.9
Google Analytics
8.1
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
20.7%
60.5%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
55.4%
27.6%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
23.9%
11.9%
4.6%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
Evergage
Small-Business
20.7%
Mid-Market
55.4%
Enterprise
23.9%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Computer Software
13.4%
Computer Software
16.2%
Marketing and Advertising
22.1%
Computer Software
25.7%
 
Internet
12.7%
Retail
11.7%
Information Technology and Services
6.8%
Internet
18.7%
 
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
6.8%
Information Technology and Services
14.3%
 
Entertainment
8.2%
Information Technology and Services
9.9%
Internet
6.1%
Marketing and Advertising
7.0%
 
Marketing and Advertising
7.5%
Internet
9.0%
Higher Education
3.0%
Financial Services
7.0%
 
Other
46.3%
Other
43.2%
Other
55.3%
Other
27.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
Evergage
Computer Software
16.2%
Retail
11.7%
Marketing and Advertising
9.9%
Information Technology and Services
9.9%
Internet
9.0%
Other
43.2%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
David R.
Consultant

I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board...

G2 User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

G2 User in Information Technology and Services

Data, Data, Data in cloud will always need scrutiny

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Amplitude Analytics
Most Helpful Favorable Review
David R.
Consultant

I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board...

Most Helpful Critical Review
Danny L.
Administrator

The queries and data filtering. That is pretty limited

Evergage
Most Helpful Favorable Review
G2 User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Most Helpful Critical Review
G2 User in Information Technology and Services

Data, Data, Data in cloud will always need scrutiny

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
1 of 3
2 of 3
3 of 3
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 

This short video walks through how to do funnel analysis in Amplitude

Take a look at some of the key features of the Evergage solution, and learn how it helps professionals boost conversion rates and online sales as well as improve visitor engagement and demand generation!

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Evergage

Take a look at some of the key features of the Evergage solution, and learn how it helps professionals boost conversion rates and online sales as well as improve visitor engagement and demand generation!

Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Ask Amplitude a QuestionContact AmplitudeAsk Evergage a QuestionContact EvergageAsk Google Analytics a QuestionContact Google AnalyticsAsk Mixpanel a QuestionContact Mixpanel
 
Amplitude Analytics
Amplitude Analytics
Optimized for quick response
Evergage
Evergage
Google Analytics
Google Analytics
Mixpanel
Mixpanel
Optimized for quick response