# Amplitude Analytics vs CleverTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in user support, with many users appreciating the dedicated account managers assigned to each account. This personalized approach helps users navigate the platform effectively, making it a strong choice for those who value hands-on assistance.
- **Users say** that CleverTap is particularly user-friendly, even for those without a technical background. Reviewers highlight its intuitive design, which allows non-technical users to set up customer journeys and tracking mechanisms with relative ease, making it accessible for a wider audience.
- **According to verified reviews** , Amplitude Analytics shines in its analytical capabilities, allowing users to dive deep into data segmentation and performance tracking. Users appreciate the variety of chart options available, which facilitate ongoing tracking and performance analysis across different markets.
- **Reviewers mention** that while Amplitude Analytics offers a robust interface for data analysis, some users find it less intuitive for non-data professionals. However, the platform's AI assistant and easy navigation help bridge this gap, making it easier for users to analyze data across platforms like iOS, Android, and Web.
- **G2 reviewers highlight** that CleverTap has a slight edge in ease of setup and administration, with users noting a smoother onboarding experience compared to Amplitude. This can be particularly beneficial for teams looking to implement a new analytics tool quickly without extensive training.
- **Users report** that Amplitude Analytics, while powerful, may require a steeper learning curve for those unfamiliar with data analytics. However, its capabilities for segmenting and re-segmenting data by audience or region are praised, making it a strong contender for teams focused on detailed analysis.



| | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 2,930 | 660 | 
| **Largest Market Segment** | Mid-Market (47.2% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | Free | $75.00 Per Month | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

### CleverTap

Pros:
- Analytics (45 reviews)
- Customer Support (45 reviews)

Cons:
- Learning Curve (29 reviews)
- Missing Features (16 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | CleverTap | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2153 reviews) | 8.8 (551 reviews) | 
  | **Ease of Use** | 8.3 (2171 reviews) | 8.9 (554 reviews) | 
  | **Ease of Setup** | 8.0 (996 reviews) | 8.5 (340 reviews) | 
  | **Ease of Admin** | 8.4 (642 reviews) | 9.0 (248 reviews) | 
  | **Quality of Support** | 8.4 (1651 reviews) | 9.0 (542 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (612 reviews) | 9.3 (246 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1970 reviews) | 9.5 (535 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 8.4/10 | 217 |

#### Email Marketing

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.0 (172 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.9 (166 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.9 (161 reviews) | 
| **Automated Email Responses** | Not enough data | 8.8 (151 reviews) | 

#### Online Marketing

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.1 (129 reviews) | 
| **Dynamic Content** | Not enough data | 8.7 (157 reviews) | 
| **A/B Testing** | Not enough data | 9.1 (166 reviews) | 
| **Mobile Optimized** | Not enough data | 9.1 (157 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (134 reviews) | 

#### Lead Management

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.9 (140 reviews) | 
| **Data Quality Management** | Not enough data | 8.6 (139 reviews) | 
| **Segmentation** | Not enough data | 9.2 (174 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 8.4 (123 reviews) | 
| **Lead Nurturing** | Not enough data | 8.6 (137 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.6 (149 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.6 (142 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.8 (138 reviews) | 

#### Campaign Management

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Program Management** | Not enough data | 8.8 (148 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (137 reviews) | 
| **Calendaring** | Not enough data | 8.1 (130 reviews) | 
| **Budgeting** | Not enough data | 7.8 (125 reviews) | 

#### Social

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 7.9 (130 reviews) | 
| **Social Campaigns** | Not enough data | 7.9 (135 reviews) | 
| **Social Media Engagement** | Not enough data | 7.7 (128 reviews) | 
| **Social Media Advertising** | Not enough data | 8.0 (134 reviews) | 

#### Reporting & Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Basic Reporting** | Not enough data | 9.0 (164 reviews) | 
| **Web Analytics** | Not enough data | 8.4 (151 reviews) | 
| **ROI Analytics** | Not enough data | 8.4 (148 reviews) | 
| **Revenue Analytics** | Not enough data | 8.5 (142 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | 7.3 (122 reviews) | 

#### Platform

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Customization ** | Not enough data | 8.7 (157 reviews) | 
| **Workflow Capability** | Not enough data | 8.7 (138 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.2 (154 reviews) | 
| **Internationalization** | Not enough data | 8.3 (122 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.6 (129 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (144 reviews) | 
| **Output Document Generation** | Not enough data | 8.5 (122 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (9 reviews) | 
| **Decision Making** | Not enough data | 7.2 (9 reviews) | 

#### Integration

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.6 (161 reviews) | 
| **Integration APIs** | Not enough data | 8.5 (152 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (137 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1032 |
| **CleverTap** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (701 reviews) | Not enough data | 
| **Engagement** | 8.5 (693 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.9 (641 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.8 (724 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.8 (727 reviews) | Not enough data | 
| **Retention** | 8.2 (672 reviews) | Not enough data | 
| **Return** | 8.1 (628 reviews) | Not enough data | 
| **Conversions** | 8.9 (705 reviews) | Not enough data | 
| **Funnels** | 8.9 (724 reviews) | Not enough data | 

#### Reporting

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (672 reviews) | Not enough data | 
| **Trending** | 8.3 (615 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.1 (581 reviews) | Not enough data | 
| **Segmentation** | 8.6 (689 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (566 reviews) | Not enough data | 
| **Unification Across Devices** | 8.2 (575 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (700 reviews) | Not enough data | 

#### Other

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **User Data** | 8.5 (668 reviews) | Not enough data | 
| **Site Search Reporting** | 7.7 (490 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (538 reviews) | Not enough data | 
| **E-Commerce** | 7.8 (430 reviews) | Not enough data | 
| **Promotional Messages** | 7.3 (391 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (402 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | Not enough data | 
| **QA Testing** | 8.0 (539 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (705 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 901 |
| **CleverTap** | 8.9/10 | 248 |

#### User Identification

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | 8.6 (197 reviews) | 
| **User Segmentation** | 8.8 (776 reviews) | 9.2 (212 reviews) | 
| **Geolocation** | 8.3 (663 reviews) | 8.6 (183 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (806 reviews) | 9.2 (204 reviews) | 
| **Real-Time Insights** | 8.6 (739 reviews) | 9.0 (200 reviews) | 
| **Attribution** | 7.9 (651 reviews) | 8.6 (180 reviews) | 
| **Dashboard** | 8.6 (794 reviews) | 8.8 (210 reviews) | 
| **User Path Tracking** | 8.1 (777 reviews) | 8.8 (186 reviews) | 
| **User Activity History** | 8.8 (765 reviews) | 9.1 (191 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Engagement** | 8.6 (665 reviews) | 9.1 (164 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 9.0 (94 reviews) | 
| **Retention** | 8.4 (641 reviews) | 9.0 (156 reviews) | 
| **Return** | 8.3 (581 reviews) | 9.0 (140 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 9.1 (161 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 8.5/10 | 283 |

#### Campaigns

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Customize** | Not enough data | 9.0 (241 reviews) | 
| **Scheduling** | Not enough data | 9.3 (256 reviews) | 
| **Retarget** | Not enough data | 8.9 (241 reviews) | 
| **Segmentation** | Not enough data | 9.2 (260 reviews) | 
| **Triggered Notifications** | Not enough data | 9.3 (242 reviews) | 

#### Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.9 (251 reviews) | 
| **Audience Insights** | Not enough data | 8.8 (238 reviews) | 

#### Optimization

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.9 (239 reviews) | 
| **Personalization** | Not enough data | 9.0 (246 reviews) | 
| **Rich Notifications** | Not enough data | 9.0 (237 reviews) | 
| **Integrations** | Not enough data | 8.7 (218 reviews) | 

#### Agentic AI - Push Notification

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (8 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1471 |
| **CleverTap** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1253 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1197 reviews) | Not enough data | 
| **Funnels** | 8.8 (1290 reviews) | Not enough data | 
| **Alerts** | 7.2 (834 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (953 reviews) | Not enough data | 
| **User Scoring** | 7.0 (727 reviews) | Not enough data | 
| **Integrations** | 7.8 (944 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (184 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (174 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (170 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (174 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.8 (19 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 9.1 (16 reviews) | Not enough data | 
| **Funnels** | 9.9 (41 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Cross System integrations** | 8.7 (5 reviews) | Not enough data | 
| **Alerts** | 10.0 (5 reviews) | Not enough data | 
| **Integrations** | 8.9 (25 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 7.6 (11 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 9.3/10 | 85 |

#### Segmentation

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.4 (71 reviews) | 
| **Customer Profiles** | Not enough data | 9.5 (69 reviews) | 

#### Targeting

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.5 (67 reviews) | 
| **Contextual Targeting** | Not enough data | 9.4 (67 reviews) | 

#### Triggered Content

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Geofencing** | Not enough data | 9.3 (58 reviews) | 
| **Triggered Emails** | Not enough data | 9.4 (66 reviews) | 
| **Triggered Messages** | Not enough data | 9.4 (67 reviews) | 

#### Personalized Content

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 9.2 (60 reviews) | 
| **Personalized Discounts** | Not enough data | 8.5 (59 reviews) | 
| **Website Personalization** | Not enough data | 9.0 (56 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 8.7/10 | 192 |

#### Platform Basics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Templates** | Not enough data | 8.6 (162 reviews) | 
| **Exporting** | Not enough data | 8.6 (157 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.9 (151 reviews) | 
| **Multiple Personas** | Not enough data | 8.8 (137 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (141 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 8.5/10 | 33 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.4 (27 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.8 (30 reviews) | 
| **Conversational Messaging** | Not enough data | 8.0 (28 reviews) | 
| **Personalization** | Not enough data | 8.9 (29 reviews) | 
| **Promotional Messages** | Not enough data | 8.6 (30 reviews) | 
| **Automated Replies** | Not enough data | 8.6 (29 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 8.4 (29 reviews) | 
| **API Integration** | Not enough data | 8.6 (28 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.1 (26 reviews) | 
| **Analytics** | Not enough data | 8.7 (28 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 8.6/10 | 280 |

#### Analysis

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.6 (193 reviews) | 
| **Campaign Analysis** | Not enough data | 8.9 (235 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.7 (178 reviews) | 
| **Custom Dashboards** | Not enough data | 8.9 (180 reviews) | 

#### Campaigns

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.5 (189 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 9.3 (244 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.8 (190 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.3 (151 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (183 reviews) | 
| **Audience Segmentation** | Not enough data | 9.3 (202 reviews) | 

#### Engagement

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.6 (165 reviews) | 

#### Platform

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (202 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (201 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.6 (174 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (14 reviews) | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 8.4/10 | 300 |

#### Marketing Operations

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (218 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.8 (248 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.8 (255 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.0 (238 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.1 (101 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (261 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (266 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.6 (239 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.8 (234 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.6 (223 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (176 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (8 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 766 |
| **CleverTap** | 9.1/10 | 176 |

#### Metrics

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Engagement** | 8.6 (665 reviews) | 9.1 (164 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 9.0 (94 reviews) | 
| **Retention** | 8.4 (641 reviews) | 9.0 (156 reviews) | 
| **Return** | 8.3 (581 reviews) | 9.0 (140 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 9.1 (161 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **CleverTap** | 9.0/10 | 172 |

#### Variation Testing

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.1 (123 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.4 (101 reviews) | 
| **Conversion Goal** | Not enough data | 8.9 (103 reviews) | 
| **Percentage of Traffic** | Not enough data | 9.0 (117 reviews) | 
| **Confidence Level** | Not enough data | 9.0 (37 reviews) | 
| **Multivariant Testing** | Not enough data | 9.1 (107 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 9.2 (139 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (137 reviews) | 

#### Personalization

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Standard Targeting** | Not enough data | 9.0 (123 reviews) | 
| **Custom Targeting** | Not enough data | 9.1 (121 reviews) | 
| **Data Segmentation** | Not enough data | 9.2 (105 reviews) | 

#### Administration

| Feature | Amplitude Analytics | CleverTap | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.8 (131 reviews) | 
| **QA Testing** | Not enough data | 8.5 (46 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (137 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (141 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Amplitude Analytics (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to CleverTap (8):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | CleverTap | 
|---|---|---|
| **Small-Business** | 31.8% | 27.9% | 
| **Mid-Market** | 47.2% | 53.3% | 
| **Enterprise** | 21.0% | 18.8% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### CleverTap

- **Financial Services:** 16.9%
- **Information Technology and Services:** 6.2%
- **Internet:** 5.6%
- **Entertainment:** 5.4%
- **Retail:** 5.2%
- **Marketing and Advertising:** 5.1%
- **Health, Wellness and Fitness:** 4.5%
- **Telecommunications:** 3.3%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.8%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2372 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)

### Alternatives to CleverTap

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (752 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1198 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (772 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (835 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-clevertap)