Compare Amplitude Analytics and CleverTap 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Free
$75.00 Per Month
Amplitude Analytics
Star Rating
(2,802)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansCleverTap
Star Rating
(642)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user engagement and real-time capabilities, with users praising its ability to reach audiences across multiple channels and create highly targeted user cohorts based on behavior. This makes it a strong choice for businesses looking to enhance their communication strategies.
- Users say that Amplitude Analytics offers a user-friendly interface and valuable Product Analytics features, which help in tracking user interactions and building new features. The integration of data points from other platforms is highlighted as a significant advantage, making insights easier to understand.
- Reviewers mention that CleverTap's ease of setup is a notable strength, with many users appreciating the intuitive onboarding process that allows for quick implementation. This can be particularly beneficial for teams looking to get started without extensive technical resources.
- According to verified reviews, Amplitude Analytics faces some challenges with user path tracking, as users have noted that while it provides valuable insights, it can sometimes struggle with clarity in tracking user movements within the app. This may lead to ambiguity in understanding user behavior.
- G2 reviewers report that CleverTap's quality of support is highly rated, with users expressing satisfaction with the assistance they receive. This can be a crucial factor for businesses that require ongoing support and guidance as they navigate the platform.
- Users say that while Amplitude Analytics has a solid feature set, its entry-level pricing being free makes it an attractive option for startups and smaller businesses. This allows them to leverage powerful analytics tools without the initial financial commitment, although they may need to consider the scalability as they grow.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Amplitude Analytics
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
2,079
8.8
538
Ease of Use
8.3
2,097
8.9
540
Ease of Setup
7.9
933
8.5
326
Ease of Admin
8.4
640
9.0
249
Quality of Support
8.4
1,593
9.0
529
Has the product been a good partner in doing business?
8.7
611
9.3
247
Product Direction (% positive)
8.6
1,912
9.5
522
Features by Category
Email Marketing
Not enough data
9.0
168
Not enough data
8.9
161
Not enough data
8.9
159
Not enough data
8.8
147
Online Marketing
Not enough data
8.1
128
Not enough data
8.7
154
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
132
Lead Management
Not enough data
8.9
138
Not enough data
8.6
137
Not enough data
9.2
170
Not enough data
8.4
122
Not enough data
8.6
135
Not enough data
8.6
146
Not enough data
8.6
139
Not enough data
8.8
136
Campaign Management
Not enough data
8.8
146
Not enough data
8.1
135
Not enough data
8.1
129
Not enough data
7.8
123
Social
Not enough data
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Reporting & Analytics
Not enough data
8.9
162
Not enough data
8.4
149
Not enough data
8.4
146
Not enough data
8.5
140
Not enough data
7.4
121
Platform
Not enough data
8.7
155
Not enough data
8.7
137
Not enough data
9.2
153
Not enough data
8.3
122
Not enough data
8.6
127
Not enough data
8.8
142
Not enough data
8.5
120
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
158
Not enough data
8.5
150
Not enough data
8.2
135
Metrics
8.5
696
Not enough data
8.5
686
Not enough data
7.9
639
Not enough data
8.8
718
Not enough data
8.8
722
Not enough data
8.2
667
Not enough data
8.1
628
Not enough data
8.9
698
Not enough data
8.9
718
Not enough data
Reporting
8.5
670
Not enough data
8.3
613
Not enough data
8.1
581
Not enough data
8.6
686
Not enough data
8.2
566
Not enough data
8.2
574
Not enough data
8.6
697
Not enough data
Other
8.5
667
Not enough data
7.7
490
Not enough data
7.6
448
Not enough data
7.8
537
Not enough data
7.8
431
Not enough data
7.3
392
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
Not enough data
8.0
540
Not enough data
8.5
704
Not enough data
8.5
726
Not enough data
User Identification
7.8
612
8.6
196
8.8
773
9.1
211
8.3
664
8.6
183
Tracking & Reporting
8.9
803
9.2
203
8.6
737
9.0
199
7.9
651
8.6
179
8.6
794
8.7
209
8.1
776
8.8
185
8.8
765
9.1
190
Metrics
8.6
664
9.1
163
7.7
544
9.0
93
8.4
642
8.9
155
8.3
581
9.0
140
9.0
666
9.1
160
Campaigns
Not enough data
9.0
239
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
239
Not enough data
9.0
244
Not enough data
9.0
236
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1256
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
928
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.5
67
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
58
Not enough data
9.0
56
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
157
Not enough data
8.9
151
Not enough data
8.8
137
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
26
Not enough data
8.7
29
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
29
Not enough data
8.5
28
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Analysis
Not enough data
8.6
193
Not enough data
8.9
232
|
Verified
Not enough data
8.7
177
Not enough data
8.9
178
Campaigns
Not enough data
8.5
190
|
Verified
Not enough data
9.3
242
|
Verified
Not enough data
8.8
188
Not enough data
8.3
152
Not enough data
9.1
180
Not enough data
9.3
195
Engagement
Not enough data
8.6
165
Platform
Not enough data
8.8
202
Not enough data
8.9
197
|
Verified
Not enough data
8.6
173
Agentic AI - Mobile Marketing
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Marketing Operations
Not enough data
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
8.6
664
9.1
163
7.7
544
9.0
93
8.4
642
8.9
155
8.3
581
9.0
140
9.0
666
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Amplitude Analytics and CleverTap are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Financial Services
16.7%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.4%
Other
60.7%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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