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Compare Amplitude Analytics and Branch 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
Free
Contact Us
Amplitude Analytics
Star Rating
(2,616)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amplitude Analytics excels in Custom Event Tracking with a score of 8.9, while Branch's score of 8.3 indicates it may not offer the same level of flexibility in tracking unique user interactions. Reviewers mention that Amplitude's ability to create tailored events significantly enhances their analytics capabilities.
- Reviewers mention that Amplitude's Real-Time Reporting feature, rated at 8.5, provides immediate insights that are crucial for timely decision-making. In contrast, Branch's score of 8.1 suggests that its reporting may not be as instantaneous, which could impact users needing quick data access.
- Users on G2 highlight Amplitude's superior User Segmentation capabilities with a score of 8.7, allowing for more precise targeting of user groups. Branch, with a score of 7.8, may not offer the same depth in segmentation, which could limit marketing effectiveness.
- G2 users report that Amplitude's Account-Level Analytics feature, rated at 8.3, provides comprehensive insights into user behavior across accounts, while Branch lacks this level of detail, which could be a drawback for businesses needing in-depth analysis.
- Reviewers mention that Amplitude's Custom Reports and Dashboards feature, scoring 8.7, allows for highly personalized data visualization, making it easier for teams to interpret data. Branch's lower score of 8.1 indicates that its reporting tools may not be as customizable, potentially hindering user experience.
- Users say that Amplitude's Engagement Metrics score of 8.6 reflects its robust capabilities in tracking user interactions, while Branch's score of 8.3 suggests it may not provide the same level of detail, which could affect user engagement strategies.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Amplitude Analytics
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.5
1,989
8.5
350
Ease of Use
8.3
2,007
8.4
354
Ease of Setup
7.9
858
7.9
185
Ease of Admin
8.4
617
8.5
171
Quality of Support
8.4
1,527
8.1
334
Has the product been a good partner in doing business?
8.7
589
8.5
170
Product Direction (% positive)
8.6
1,826
8.5
332
Features by Category
Metrics
8.5
687
Not enough data
8.5
679
Not enough data
7.9
634
Not enough data
8.8
708
Not enough data
8.8
713
Not enough data
8.2
659
Not enough data
8.1
625
Not enough data
8.8
689
Not enough data
8.9
707
Not enough data
Reporting
8.5
665
Not enough data
8.3
611
Not enough data
8.1
580
Not enough data
8.6
679
Not enough data
8.2
562
Not enough data
8.2
570
Not enough data
8.6
686
Not enough data
Other
8.5
658
Not enough data
7.7
490
Not enough data
7.6
447
Not enough data
7.8
532
Not enough data
7.8
430
Not enough data
7.3
391
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
Not enough data
8.0
540
Not enough data
8.5
700
Not enough data
8.6
723
Not enough data
User Identification
7.8
610
7.4
117
8.8
767
7.8
149
8.3
663
7.8
115
Tracking & Reporting
8.9
796
8.2
163
8.6
734
8.1
157
7.9
649
8.7
165
8.6
788
8.1
165
8.1
770
7.8
150
8.8
760
7.4
149
Metrics
8.6
660
8.2
139
7.7
542
7.6
127
8.4
638
8.1
132
8.3
577
8.1
130
9.0
660
8.6
147
Product Analytics
8.3
1036
Not enough data
8.7
1202
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Platform Basics
Not enough data
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Platform Data
Not enough data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
660
8.2
139
7.7
542
7.6
127
8.4
638
8.1
132
8.3
577
8.1
130
9.0
660
8.6
147
Categories
Categories
Shared Categories
Amplitude Analytics and Branch are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
Branch is categorized as Mobile Marketing and Mobile Attribution
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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