# Amplitude Analytics vs AppsFlyer Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppsFlyer excels in user-friendliness, with many users appreciating its clean and organized dashboard that simplifies tracking attribution and campaign performance. This ease of use is highlighted by feedback stating, "What I like most about AppsFlyer is how easy it is to use despite offering a lot of advanced features."
- **Users say** that Amplitude Analytics stands out for its comprehensive feature set, particularly in tracking and analyzing user behavior. Reviewers mention the effectiveness of its AI tools and the ability to build detailed business tracking KPIs, making it a powerful choice for data-driven decision-making.
- **According to verified reviews** , both products receive high marks for their quality of support, but AppsFlyer slightly edges out with a higher score. Users appreciate the responsive support team, which enhances their overall experience, as noted in feedback about the product being a good partner in business.
- **Reviewers mention** that while both platforms offer robust analytics capabilities, Amplitude Analytics is particularly favored for its advanced segmentation and A/B testing features. Users highlight its ability to conduct geolocation-specific tests and dynamic pricing strategies, which are crucial for targeted marketing efforts.
- **Users report** that AppsFlyer has a slight advantage in the ease of setup, with many finding the onboarding process intuitive and straightforward. This is a significant factor for teams looking to implement analytics tools quickly without extensive training.
- **G2 reviewers indicate** that while both platforms have similar star ratings, the sheer volume of recent reviews for Amplitude Analytics suggests a more active user base, which may provide more insights and community support for new users. This can be particularly beneficial for teams looking to leverage shared experiences and best practices.



| | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 2,874 | 718 | 
| **Largest Market Segment** | Mid-Market (47.0% of reviews) | Mid-Market (43.9% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (26 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

---
## Ratings Comparison
| Rating | Amplitude Analytics | AppsFlyer | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2119 reviews) | 8.7 (458 reviews) | 
  | **Ease of Use** | 8.3 (2137 reviews) | 8.4 (603 reviews) | 
  | **Ease of Setup** | 8.0 (966 reviews) | 8.0 (363 reviews) | 
  | **Ease of Admin** | 8.4 (641 reviews) | 8.4 (191 reviews) | 
  | **Quality of Support** | 8.4 (1623 reviews) | 8.6 (435 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (611 reviews) | 8.7 (189 reviews) | 
  | **Product Direction (% positive)** | 8.6 (1940 reviews) | 9.3 (451 reviews) | 

---
## Pricing

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.1/10 | 1021 |
| **AppsFlyer** | N/A | N/A |

#### Metrics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (696 reviews) | Not enough data | 
| **Engagement** | 8.5 (687 reviews) | Not enough data | 
| **Entry and Exit Pages** | 7.9 (639 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.8 (720 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.8 (722 reviews) | Not enough data | 
| **Retention** | 8.2 (666 reviews) | Not enough data | 
| **Return** | 8.1 (627 reviews) | Not enough data | 
| **Conversions** | 8.9 (699 reviews) | Not enough data | 
| **Funnels** | 8.9 (719 reviews) | Not enough data | 

#### Reporting

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Real-Time Reporting** | 8.5 (670 reviews) | Not enough data | 
| **Trending** | 8.3 (614 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.1 (580 reviews) | Not enough data | 
| **Segmentation** | 8.6 (687 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (565 reviews) | Not enough data | 
| **Unification Across Devices** | 8.2 (574 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (698 reviews) | Not enough data | 

#### Other

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **User Data** | 8.5 (666 reviews) | Not enough data | 
| **Site Search Reporting** | 7.7 (489 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.6 (447 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (536 reviews) | Not enough data | 
| **E-Commerce** | 7.8 (430 reviews) | Not enough data | 
| **Promotional Messages** | 7.3 (391 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (402 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (54 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (56 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (57 reviews) | Not enough data | 
| **Decision Making** | 7.6 (56 reviews) | Not enough data | 

#### Administration

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **API / Integrations** | 8.1 (601 reviews) | Not enough data | 
| **QA Testing** | 8.0 (539 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (705 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (725 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 899 |
| **AppsFlyer** | 8.5/10 | 341 |

#### User Identification

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Demographics** | 7.8 (612 reviews) | Feature Not Available | 
| **User Segmentation** | 8.8 (775 reviews) | 8.2 (267 reviews) | 
| **Geolocation** | 8.3 (663 reviews) | 8.2 (255 reviews) | 

#### Tracking & Reporting

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (805 reviews) | 8.7 (295 reviews) | 
| **Real-Time Insights** | 8.6 (738 reviews) | 8.4 (282 reviews) | 
| **Attribution** | 7.9 (651 reviews) | 8.9 (307 reviews) | 
| **Dashboard** | 8.6 (794 reviews) | 8.4 (307 reviews) | 
| **User Path Tracking** | 8.1 (777 reviews) | 8.3 (270 reviews) | 
| **User Activity History** | 8.8 (765 reviews) | 8.2 (268 reviews) | 

#### Metrics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 8.4 (222 reviews) | 
| **Retention** | 8.4 (641 reviews) | 8.5 (229 reviews) | 
| **Return** | 8.3 (581 reviews) | 8.4 (220 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.8 (245 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | N/A | N/A |

#### Authoring Tools

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.0/10 | 1436 |
| **AppsFlyer** | N/A | N/A |

#### Product Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (1039 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (1244 reviews) | Not enough data | 
| **Segmentation** | 8.5 (1192 reviews) | Not enough data | 
| **Funnels** | 8.8 (1274 reviews) | Not enough data | 
| **Alerts** | 7.1 (831 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.0 (951 reviews) | Not enough data | 
| **User Scoring** | 7.0 (726 reviews) | Not enough data | 
| **Integrations** | 7.7 (938 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (178 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (173 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (169 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (171 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 10.0 (10 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | 10.0 (9 reviews) | Not enough data | 
| **Funnels** | 9.9 (25 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.6 (19 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | 8.0 (5 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 93 |

#### Trading

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Keyword Tracking** | Not enough data | 8.2 (59 reviews) | 
| **Refund Management** | Not enough data | 7.9 (58 reviews) | 
| **Integrations** | Not enough data | 9.0 (74 reviews) | 

#### Threat Detection

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Account Alerts** | Not enough data | 8.6 (68 reviews) | 
| **Threat Detection** | Not enough data | 8.4 (67 reviews) | 
| **IP Address Monitoring** | Not enough data | 8.2 (61 reviews) | 
| **Rules** | Not enough data | 8.4 (66 reviews) | 

#### Blocking

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | 8.0 (58 reviews) | 
| **Automated IP Blocking** | Not enough data | 8.3 (62 reviews) | 
| **Cross-Campaign Blocking** | Not enough data | 8.1 (59 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 241 |

#### Platform Basics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Attribution Windows** | Not enough data | 9.0 (209 reviews) | 
| **Retargeting Attribution** | Not enough data | 8.7 (195 reviews) | 
| **Validation Rules** | Not enough data | 8.5 (173 reviews) | 
| **Cross-platform attribution** | Not enough data | 8.6 (179 reviews) | 
| **Fraud Detection** | Not enough data | 8.5 (168 reviews) | 
| **Post-Fraud Attribution** | Not enough data | 8.4 (166 reviews) | 

#### Platform Data

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | 8.0 (180 reviews) | 
| **Retention Metrics** | Not enough data | 8.4 (193 reviews) | 
| **Analytics Dashboard** | Not enough data | 8.5 (216 reviews) | 
| **Cross-channel insights** | Not enough data | 8.3 (180 reviews) | 
| **Custom Dashboards** | Not enough data | 8.4 (193 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (184 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 
| **Decision Making** | Not enough data | 8.1 (8 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | 8.9/10 | 19 |

#### Centralized computation

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.8 (18 reviews) | 

#### Localized computation

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Localized computation** | Not enough data | 9.0 (18 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | 8.1/10 | 245 |

#### Analysis

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.0 (212 reviews) | 
| **Campaign Analysis** | Not enough data | 8.8 (218 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.1 (164 reviews) | 
| **Custom Dashboards** | Not enough data | 8.4 (179 reviews) | 

#### Campaigns

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Proximity Marketing** | Not enough data | Feature Not Available | 
| **Push Notifications** | Not enough data | 7.7 (117 reviews) | 
| **Bulk SMS** | Not enough data | 7.0 (101 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.1 (97 reviews) | 
| **Email Campaigns** | Not enough data | 7.7 (108 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (141 reviews) | 

#### Engagement

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.8 (112 reviews) | 

#### Platform

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Optimization** | Not enough data | 8.6 (174 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (185 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (125 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (11 reviews) | 
| **Decision Making** | Not enough data | 8.3 (11 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | 8.7/10 | 10 |

#### Audience Targeting

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.5 (9 reviews) | 
| **Retargeting** | Not enough data | 8.9 (9 reviews) | 

#### Analytics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.4 (9 reviews) | 
| **Attribution** | Not enough data | 9.4 (9 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.3 (9 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 7.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | 8.4/10 | 765 |
| **AppsFlyer** | 8.5/10 | 263 |

#### Metrics

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Engagement** | 8.6 (664 reviews) | 8.6 (233 reviews) | 
| **Exit Tracking** | 7.7 (543 reviews) | 8.4 (222 reviews) | 
| **Retention** | 8.4 (641 reviews) | 8.5 (229 reviews) | 
| **Return** | 8.3 (581 reviews) | 8.4 (220 reviews) | 
| **Conversions** | 9.0 (667 reviews) | 8.8 (245 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Amplitude Analytics** | N/A | N/A |
| **AppsFlyer** | 8.3/10 | 214 |

#### Variation Testing

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.0 (129 reviews) | 
| **WYSIWYG Editor** | Not enough data | 7.5 (109 reviews) | 
| **Conversion Goal** | Not enough data | Feature Not Available | 
| **Percentage of Traffic** | Not enough data | 8.4 (136 reviews) | 
| **Confidence Level** | Not enough data | Feature Not Available | 
| **Multivariant Testing** | Not enough data | 7.9 (115 reviews) | 

#### Reporting

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Segmentation** | Not enough data | 8.3 (165 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (191 reviews) | 

#### Personalization

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.3 (141 reviews) | 
| **Custom Targeting** | Not enough data | 8.5 (143 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (140 reviews) | 

#### Administration

| Feature | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (164 reviews) | 
| **QA Testing** | Not enough data | 7.9 (133 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (176 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (173 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Amplitude Analytics (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Amplitude Analytics | AppsFlyer | 
|---|---|---|
| **Small-Business** | 31.8% | 26.7% | 
| **Mid-Market** | 47.0% | 43.9% | 
| **Enterprise** | 21.2% | 29.4% | 

### By Industry

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

#### AppsFlyer

- **Marketing and Advertising:** 16.0%
- **Financial Services:** 16.0%
- **Retail:** 6.9%
- **Information Technology and Services:** 4.5%
- **Computer Games:** 4.2%
- **Entertainment:** 3.8%
- **Food & Beverages:** 3.5%
- **Computer Software:** 3.2%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 36.3%

---
## Alternatives

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1312 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews)

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (709 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1312 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)

---
## Top Discussions

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 1 comment
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amplitude-analytics-vs-appsflyer)