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Compare Amplitude Analytics and AppsFlyer 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Mid-Market (43.4% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,621)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansAppsFlyer
Star Rating
(683)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerAmplitude Analytics vs AppsFlyer
When assessing the two solutions, reviewers found AppsFlyer easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Amplitude Analytics overall.
- Reviewers felt that AppsFlyer meets the needs of their business better than Amplitude Analytics.
- When comparing quality of ongoing product support, reviewers felt that AppsFlyer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppsFlyer over Amplitude Analytics.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
AppsFlyer
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.5
1,990
8.7
439
Ease of Use
8.3
2,008
8.4
583
Ease of Setup
7.9
859
8.0
344
Ease of Admin
8.4
617
8.4
187
Quality of Support
8.4
1,528
8.6
416
Has the product been a good partner in doing business?
8.7
589
8.6
185
Product Direction (% positive)
8.6
1,827
9.3
432
Features by Category
Metrics
8.5
688
Not enough data
8.5
679
Not enough data
7.9
634
Not enough data
8.8
709
Not enough data
8.8
713
Not enough data
8.2
659
Not enough data
8.1
625
Not enough data
8.8
689
Not enough data
8.9
707
Not enough data
Reporting
8.5
666
Not enough data
8.3
611
Not enough data
8.1
580
Not enough data
8.6
679
Not enough data
8.2
562
Not enough data
8.2
570
Not enough data
8.6
686
Not enough data
Other
8.5
658
Not enough data
7.7
490
Not enough data
7.6
447
Not enough data
7.8
532
Not enough data
7.8
430
Not enough data
7.3
391
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
56
Not enough data
6.8
57
Not enough data
7.6
56
Not enough data
Administration
8.1
598
Not enough data
8.0
540
Not enough data
8.5
700
Not enough data
8.6
723
Not enough data
User Identification
7.8
610
Feature Not Available
8.8
767
8.2
266
8.3
663
8.2
255
Tracking & Reporting
8.9
796
8.7
288
8.6
734
8.4
277
7.9
649
8.9
292
8.6
788
8.4
296
8.1
770
8.3
269
8.8
760
8.2
268
Metrics
8.6
660
8.6
231
7.7
542
8.4
220
8.4
638
8.5
227
8.3
577
8.4
218
9.0
660
8.8
241
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
177
Not enough data
8.4
167
Not enough data
8.4
166
Platform Data
Not enough data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
215
Not enough data
8.2
178
Not enough data
8.4
193
Not enough data
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
Not enough data
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.6
660
8.6
231
7.7
542
8.4
220
8.4
638
8.5
227
8.3
577
8.4
218
9.0
660
8.8
241
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
164
Not enough data
8.5
189
Personalization
Not enough data
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Categories
Categories
Shared Categories
Amplitude Analytics and AppsFlyer are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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