Compare Amplitude Analytics and AppsFlyer 
Featured Products
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,802)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansAppsFlyer
Star Rating
(690)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in attribution accuracy, with users highlighting its ability to act as a single source of truth for tracking campaign performance and preventing fraud. This makes it a strong choice for businesses focused on optimizing their marketing efforts.
- Users say that Amplitude Analytics stands out for its User Profiles feature, which allows for detailed tracking of individual user activities and navigation paths. This capability is particularly valuable for teams looking to build new features based on user behavior insights.
- According to verified reviews, both products receive high marks for ease of use, but AppsFlyer slightly edges out with its intuitive dashboard that integrates well with major ad platforms, making it easier for users to track and optimize their campaigns.
- Reviewers mention that Amplitude Analytics offers a visually appealing UI that simplifies data integration from various platforms, which enhances the clarity of insights presented in charts and dashboards, making it user-friendly for data analysis.
- G2 reviewers highlight that while both products have strong support for user engagement tracking, AppsFlyer’s focus on cross-channel attribution provides deeper insights for marketers, helping them make informed decisions based on comprehensive data.
- Users report that Amplitude Analytics is particularly effective for tracking live events within apps, addressing user movement ambiguity and providing actionable insights, which is crucial for teams looking to enhance user experience and engagement.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
AppsFlyer
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.5
2,079
8.7
445
Ease of Use
8.3
2,097
8.4
589
Ease of Setup
7.9
933
8.0
350
Ease of Admin
8.4
641
8.4
190
Quality of Support
8.4
1,593
8.6
422
Has the product been a good partner in doing business?
8.7
612
8.7
188
Product Direction (% positive)
8.6
1,912
9.3
438
Features by Category
Metrics
8.5
696
Not enough data
8.5
686
Not enough data
7.9
639
Not enough data
8.8
718
Not enough data
8.8
722
Not enough data
8.2
667
Not enough data
8.1
628
Not enough data
8.9
698
Not enough data
8.9
718
Not enough data
Reporting
8.5
670
Not enough data
8.3
614
Not enough data
8.1
581
Not enough data
8.6
686
Not enough data
8.2
566
Not enough data
8.2
574
Not enough data
8.6
698
Not enough data
Other
8.5
667
Not enough data
7.7
490
Not enough data
7.6
448
Not enough data
7.8
537
Not enough data
7.8
431
Not enough data
7.3
392
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
Not enough data
8.0
540
Not enough data
8.5
705
Not enough data
8.5
726
Not enough data
User Identification
7.8
612
Feature Not Available
8.8
773
8.2
266
8.3
664
8.2
255
Tracking & Reporting
8.9
803
8.7
291
8.6
737
8.4
281
7.9
651
8.9
297
8.6
794
8.4
298
8.1
776
8.3
269
8.8
765
8.2
268
Metrics
8.6
664
8.6
232
7.7
544
8.4
221
8.4
642
8.5
228
8.3
581
8.4
219
9.0
666
8.8
243
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1255
Not enough data
7.1
831
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
927
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
7
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Platform Data
Not enough data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
Not enough data
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
179
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.6
664
8.6
232
7.7
544
8.4
221
8.4
642
8.5
228
8.3
581
8.4
219
9.0
666
8.8
243
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
165
Not enough data
8.5
190
Personalization
Not enough data
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Categories
Categories
Shared Categories
Amplitude Analytics and AppsFlyer are categorized as Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Digital Analytics and Product Analytics
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Financial Services
16.1%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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