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Compare Amplitude Analytics and Appier AIRIS (formerly Woopra) 
Featured Products
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (54.1% of reviews)
Entry-Level Pricing
Free
$0 500,000 actions/month
Amplitude Analytics
Star Rating
(2,666)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansAppier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Appier AIRIS. Users appreciate its comprehensive features that help them easily track user interactions and product performance.
- Users say that Appier AIRIS offers an intuitive experience with rich analytical features, making it a strong choice for small businesses. Reviewers highlight its fast event setup and the ability to tune event names for better readability, which enhances the customer journey.
- According to verified reviews, Amplitude Analytics stands out for its user-friendly interface, allowing users to build charts and track activity with ease. The AI capabilities are particularly praised, simplifying the data analysis process without needing extensive SQL knowledge.
- Reviewers mention that while Appier AIRIS has a strong focus on customer support, with dedicated teams providing tailored solutions, Amplitude Analytics has a broader market presence and a wealth of user feedback, indicating a more established support network.
- Users highlight that Appier AIRIS is particularly beneficial for small businesses, with features that prioritize understanding customer needs and engagement. However, Amplitude Analytics, with its extensive review count, demonstrates a more robust solution for mid-market companies looking for advanced analytics.
- G2 reviewers note that while both products offer strong analytics capabilities, Amplitude Analytics has a more extensive library of user reviews, suggesting a more reliable and tested platform for users seeking in-depth insights into user behavior and product performance.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Free Trial
Amplitude Analytics
Free Trial is available
Appier AIRIS (formerly Woopra)
Free Trial is available
Ratings
Meets Requirements
8.5
2,011
9.0
178
Ease of Use
8.3
2,029
8.7
181
Ease of Setup
7.9
875
8.7
83
Ease of Admin
8.4
624
8.8
69
Quality of Support
8.4
1,545
8.6
157
Has the product been a good partner in doing business?
8.7
596
8.8
64
Product Direction (% positive)
8.6
1,848
8.8
176
Features by Category
Metrics
8.5
690
9.0
119
8.5
681
8.8
118
7.9
634
8.7
117
8.8
712
8.9
120
8.8
717
9.1
117
8.2
662
8.6
106
8.1
626
8.7
108
8.9
690
8.8
105
8.9
712
8.6
102
Reporting
8.5
667
9.2
123
8.3
614
8.6
110
8.1
581
8.5
101
8.6
682
8.7
112
8.2
563
8.5
97
8.2
572
8.2
94
8.6
694
8.5
108
Other
8.5
661
8.6
115
7.7
490
8.6
96
7.6
448
8.5
88
7.8
536
8.7
99
7.8
431
8.6
87
7.3
391
8.6
76
7.6
403
8.4
86
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
57
Not enough data
7.6
57
Not enough data
Administration
8.1
601
8.8
104
8.0
540
8.9
85
8.5
704
8.8
106
8.6
725
8.8
106
User Identification
7.8
609
Not enough data
8.8
768
Not enough data
8.3
663
Not enough data
Tracking & Reporting
8.9
796
Not enough data
8.6
733
Not enough data
7.9
649
Not enough data
8.6
788
Not enough data
8.1
770
Not enough data
8.8
760
Not enough data
Metrics
8.6
661
Not enough data
7.7
541
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
659
Not enough data
Product Analytics
8.3
1034
8.5
12
8.7
1210
8.8
13
8.5
1169
8.2
13
8.8
1227
8.3
12
7.1
825
8.0
11
8.0
948
8.2
13
7.0
725
8.5
12
7.7
913
8.3
13
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.2
168
Not enough data
Analytics
Not enough data
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Administration
Not enough data
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Generative AI
Not enough data
7.9
7
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
|
Verified
Not enough data
9.1
30
|
Verified
Platform Data
Not enough data
9.2
31
|
Verified
Not enough data
9.3
27
Not enough data
9.2
28
|
Verified
Not enough data
9.0
29
|
Verified
Platform Additional Functionality
Not enough data
9.1
29
|
Verified
Not enough data
8.7
29
|
Verified
Not enough data
8.6
28
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Campaign Activity
Not enough data
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
661
Not enough data
7.7
541
Not enough data
8.4
638
Not enough data
8.3
577
Not enough data
9.0
659
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and Appier AIRIS (formerly Woopra) are categorized as Digital Analytics and Product Analytics
Unique Categories
Amplitude Analytics is categorized as Mobile App Analytics
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics, Customer Journey Analytics, E-Commerce Analytics, and Marketing Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.6%
Health, Wellness and Fitness
3.9%
Other
49.1%
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
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