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Compare Amplitude Activation and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (64.6% of reviews)
Mid-Market (56.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amplitude Activation
Star Rating
(50)4.3 out of 5
Market Segments
Mid-Market (64.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amplitude ActivationBraze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, allowing teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Amplitude Activation shines in understanding user behavior, particularly through its cohort analysis and funnel reports. Reviewers find these features invaluable for identifying user drop-off points and optimizing onboarding processes, making it easier to drive activation.
- According to verified reviews, Braze receives higher overall satisfaction ratings, reflecting its strong performance in areas like triggered emails and messages. Users highlight the platform's ability to create complex audience paths and integrate external tools, which significantly boosts efficiency.
- Reviewers mention that while Amplitude Activation is easy to manage and use, it has fewer recent reviews compared to Braze, which may indicate a less active user base. This could affect the reliability of insights for potential buyers looking for a well-supported product.
- Users appreciate Braze's quality documentation and ease of use, which contribute to a smoother onboarding experience. In contrast, while Amplitude Activation is noted for its ease of use, it lacks the same level of comprehensive support that Braze offers, particularly for more complex implementations.
- G2 reviewers highlight that both platforms have their strengths, but Braze's higher G2 Score and total number of reviews suggest a more robust user experience overall. Users value the combination of technical capabilities and user-friendly features that Braze provides, making it a preferred choice for many.
Pricing
Entry-Level Pricing
Amplitude Activation
No pricing availableBraze
No pricing availableFree Trial
Amplitude Activation
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
7.9
29
8.5
952
Ease of Use
8.4
29
8.3
1,160
Ease of Setup
7.9
8
7.6
644
Ease of Admin
9.0
8
8.5
354
Quality of Support
8.3
25
8.5
905
Has the product been a good partner in doing business?
9.1
9
8.9
362
Product Direction (% positive)
8.2
26
9.2
917
Features by Category
Email Marketing
Not enough data
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Lead Management
Not enough data
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Reporting & Analytics
Not enough data
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Campaigns
Not enough data
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
467
Analytics
Not enough data
8.2
489
Not enough data
7.7
451
Optimization
Not enough data
8.7
470
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
389
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
8.6
15
8.8
210
8.2
19
8.5
198
Targeting
8.2
16
8.6
192
8.2
16
8.5
177
Triggered Content
7.1
14
7.7
116
8.2
10
9.1
199
8.2
11
9.1
195
Personalized Content
7.6
13
7.4
116
7.4
11
7.1
110
7.3
10
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
Campaigns
Not enough data
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Not enough data
8.9
440
|
Verified
Not enough data
8.7
453
|
Verified
Engagement
Not enough data
7.5
266
Platform
Not enough data
8.3
390
Not enough data
8.2
362
|
Verified
Not enough data
7.9
319
Agentic AI - Mobile Marketing
Not enough data
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
Amplitude Activation and Braze are categorized as Personalization Engines
Unique Categories
Amplitude Activation has no unique categories
Reviews
Reviewers' Company Size
Amplitude Activation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.7%
Financial Services
16.7%
Computer Games
10.4%
Internet
8.3%
Leisure, Travel & Tourism
6.3%
Other
41.7%
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Discussions
Amplitude Activation has no discussions with answers
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
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